This report provides a comprehensive analysis of a digital marketing manager's career, focusing on career planning and professional development. It begins with an introduction outlining the importance of career awareness and goal setting. The core of the report includes a SWOT analysis, identifying the individual's strengths, weaknesses, opportunities, and threats within their current role. Following this, the report delves into time management tools, highlighting the importance of effective time management and describing various tools such as notebooks, address books, calendars, and to-do lists. Finally, the report outlines a Personal Development Plan (PDP) designed to facilitate career planning and goal achievement. The conclusion emphasizes the need for continuous skill development and proper planning in the competitive corporate landscape. The report is supported by references to relevant books and journal articles.