Marketing Career: Future Trends, Skills and Personal Action Plan

This report provides a comprehensive overview of the digital marketing career, focusing on future trends, required skills, and a personal action plan. It begins with an introduction outlining the report's objective to explore the digital marketing profession, particularly with the goal of becoming a digital marketing expert. The main body presents primary research findings from attending industry events, highlighting the increasing importance of digital marketing due to the shift of businesses online. Secondary research, using literature review, supports these findings, discussing the need for transparency, data analysis skills, and innovation in the field. The report also details essential skills like creative thinking, communication, and interpersonal abilities. A career action plan is included, outlining steps to develop content management, analytical, video content, and technology skills. The report concludes with a self-reflection, emphasizing the importance of continuous learning and adaptation in the competitive digital marketing landscape, with references to academic sources.

CAREER VIEWPOINT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Future Trends in Marketing Profession.......................................................................................3
Skills and knowledge required for marketing profession............................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
The Marketing professional are the person that work closely with the top management of the
company in order to attract the customers towards the business. This report will be based on my
personal learning experience and my interest in the Marketing professional in order to became
the Digital Marketing expert. This report will state my primary and secondary research about the
marketing profession trend and skills. The report will also cover the literature review source for
collecting the secondary data.
MAIN BODY
Future Trends in Marketing Profession
Primary Research
In order to collect the data from the primary source, I have attended the various event
organized by the professional bodies and career teams. And for this I have attended The Charted
Institute of Marketing (CIM) events which is one of the world’s largest professional body. By
attending that event I get to know the demand of marketing especially the digital marketing role
in the business world. I have identified that because of the pandemic, many and utmost all
business is shifting online to offer and promote their products and services. After attending this
event, I get to know from one of my family members that is also a digital marketer that because
of covid-19 around 81% of the total companies are trying to spend their income on marketing
which is around only 45% before pandemic (Kao and et.al., 2017). This will not only increase
the companies brand image but also the demand of digital marketing experts in the upcoming
year.
I have analysed that the digital advertising market is the fastest growing market in the
year 2020 to 2022 all over the world. In order to understand the expectations and tastes of the
customers, the businesses mainly depend upon their digital marketing experts which help them in
generating revenue by using social media platforms (Chigwedere and et.al., 2019). I also able to
know that how creative and analytical mind people just like me make a perfect career in the
marketing field. But for this I also need to keep myself up-to-date regarding trends and demands
of the customers because they not only buy companies products but also buy the experiences and
emotions. This event also helps me in identifying that the mobile is going to became the centre of

marketing which influence the customers more. The customers will depend more on the websites
and apps to know the brand and quality of the products.
Secondary Research
For collecting the more data and information about future trends of the marketing and
along with the skills I need to be required to make my career in marketing profession I have used
various books, journal and magazines in the form of literature review. This helps me in
understanding the marketing profession at different authors point of views. From where I get to
know that the digital marketing job role will definitely going to help me in making my career in
the marketing profession. As per the views of the Ab Rahman and et.al. (2018), the transparency
of brand-customer relationship is the trend which will continue to be more demanding even in
the future and is able to create real value for the business. Along with that I also understand that
in order to became a digital marketing expert I have to understand the statistics tools and
techniques which further help be in collecting and analysing the data and trends of the customers
taste and preferences. I also need to generate the good content for the company product in order
to maximize the traffic at the companies own websites and also at different apps.
As stated by the Pinheiro, Estima and Marques (2018), I have found out that in order to
increase the brand of the products of the company where I work, I will need to adopt the
innovation technique. It is because the strong brand image not only depends upon the customer
satisfaction and retention but also depends upon product companies thrive on innovation. I will
need to innovate more efficiently in order to create more value for the customers as the digital
marketing service will never go out of the style. The author stated that after the pandemic, the
company faces the challenge of decrease sales revenue and profitability because of the lack of
brand awareness among the consumers. So, being a digital marketer, I will use social media
platforms to launch the sustainability development and green house campaign to spread the
awareness about my company products and services quality.
Skills and knowledge required for marketing profession
As stated by Adams, Wurzburg and Kerr (2021), and is identified from the research by me
that the various skills I need to develop in myself in order to became a digital marketing expert
and out of which my current skills, knowledge and experience are as follow:

 Creative Thinking skill: This is a skill which is my strength and the impact of which I
am able to develop unique marketing ideas to promote companies’ product and services
that deliver positive results for clients. I am always got good marks in my examination
because I have an ability to think about the assignment cases differently and I also
present it in a unique way all the time.
 Communication skill: Because of this skill, I am able to manage my team very
effectively as the employees always wants some that listen to their issues and also
provide them best solution. Being a marketing professional, I always need to explain my
companies’ products and services to the clients and customers in such a way that they
must buy it. And with this skill, I am sure that I will definitely increase the sales of the
company where I work as a digital marketing expert.
 Interpersonal skills: As per the views of the Bissett and et.al. (2021), being a digital
marketer, I always need to interact with various of consumers on a daily basis via both
online and offline channel. The strong interpersonal skill helps me in understanding and
analysing the taste and preferences of the customers along with that I am also able to
influence the customers mind in order to chose my companies products and services. It
helps me in getting close with the consumers and also maintaining the positive morale on
marketing team.
The skills which I need to develop on myself as stated by the Travis (2018), are content
management system, analytical skills, video content and technology skill.
Career Action Plan
Skills Action required Measurement Application Timeframe
Content
management
system skill
I will join the
software
development
classes in order to
learn and built the
company’s own
websites.
If I am able to
generate and
built my own
websites and
also able to
generate traffic
on it.
I will apply this
skill when I will
join my first
company as a
digital marketing
executive in the
top company.
6 months
Analytical skill I will start reading If I am able to This skill I will 8-9 months

the analytical
report along with
using my senses
and engaging
actively in the
world actions.
understand the
statistics tools
implementation
on the actual
figure analysis
than I will get
to know
whether this
being
developed
under me or
not (Kao and
et.al., 2017).
apply at my
workplace to
collect and
analyse the data
and information
about the
customers taste
and preferences
which get
changes over the
period of time.
Video content
skills
I will join the
video generator
course with the
help of which I
will understand
and learn the
ways of
developing the
videos for
launching online
advertising
campaigns.
If I am able to
make filmy
products
videos and also
able to
generate more
and more
views and like
on it.
This skill will be
applied by me at
the company in
order to develop
and create the ads
videos related to
company
products and
services in such a
way which will
definitely
generate more
and more views
and increase
company’s
customer base.
9 – 12 months
Technological
skills
For developing
this skill, I will
If my social
accounts and
The application
of this skill will
5 months

start using various
social media
platforms such as
Instagram,
Twitter, Facebook
etc. And also start
generating
content of product
advertising by
collaborating with
the companies as
a part time.
content of the
product
advertisement
attract the
customer to
buy it.
be done by me to
attract the new
and existing
customers
towards the
product and also
to analyse their
taste is equal to
the company
product or not
(Chigwedere and
et.al., 2019).
CONCLUSION
The report concludes my self-reflection and career action plan which help me in developing
my career in a marketing profession. The report also helps in learning the skills which I need to
develop in myself and also the current skills of mine which are my strength. The report also
concludes the future trend of the marketing profession by using both primary and secondary
research and also, I am also able to equip myself with the latest information that will help me in
standing out in the competitive field. The report also concludes the action plan that plays
important role in developing my weakest skills.

REFERENCES
Books and journals
Kao, Y. C. and et.al., 2017. Stigma resistance in stable schizophrenia: the relative contributions
of stereotype endorsement, self-reflection, self-esteem, and coping styles. The Canadian
Journal of Psychiatry. 62(10). pp.735-744.
Chigwedere, C. and et.al., 2019. Self‐practice/self‐reflection as an alternative to personal
training‐therapy in cognitive behavioural therapy training: A qualitative analysis. Clinical
psychology & psychotherapy. 26(1). pp.74-83.
Ab Rahman, Z. and et.al., 2018. Element of Silent Repetition of Prayers and Self-Reflection or
Introspection Approaches in Coping Problematic Behaviors among
Adolescents. International Journal of Civil Engineering and Technology. 9(7). pp.261-
268.
Pinheiro, M. M., Estima, A. and Marques, S. eds., 2018. Evaluating the Gaps and Intersections
Between Marketing Education and the Marketing Profession. IGI Global.
Adams, E., Wurzburg, E. and Kerr, S., 2021. The tip of the iceberg: Immaterial labor,
technoskepticism and the teaching profession. Contemporary Issues in Technology and
Teacher Education. 21(1). pp.126-154.
Nelson, C. R. and et.al., 2017. Professional certification in ecological restoration: improving the
practice and the profession. Restoration Ecology. 25(1). pp.4-7.
Bissett, M. and et.al., 2021. 29 Advocacy, promotion, leadership and entrepreneurship in the
occupational therapy profession in Australia. Occupational Therapy in Australia:
Professional and Practice Issues.
Travis, D. S., 2018. Democracy, Security, and the problems with labelling the military as a
profession.
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