This report provides a comprehensive analysis of the digital marketing communication strategies employed by the Commonwealth Bank of Australia (CBA). It begins with an executive summary and an introduction outlining the scope of the analysis. The study incorporates Porter's Five Forces to evaluate the bank's competitive landscape, alongside a SWOT analysis to assess its internal strengths and weaknesses. The report identifies CBA's target market and discusses branding and positioning strategies. It details the bank's digital marketing communication objectives, including social media campaigns, owned, paid, and earned media strategies, content marketing, social media management, email marketing, and search engine optimization (SEO). The report concludes with a discussion of monitoring and control methods, including feedback and return on investment (ROI) analysis. The report aims to provide insights into CBA's digital marketing approaches and offer recommendations for future strategies.