Digital Sales and Marketing Channels: Case Study and Examples

This report provides an analysis of digital sales and marketing channels, focusing on paid search, display advertisements, and social media strategies. The report examines how organizations utilize these channels to enhance their ROI and customer acquisition. It provides examples of how companies like TUI use paid search to promote their services, highlighting the importance of effective channel management. The report also discusses the use of display advertisements and email marketing, emphasizing their role in building customer relationships and generating B2B leads. It highlights the interconnectedness of these strategies and their combined impact on achieving marketing objectives. The report also touches upon the challenges associated with these channels, such as the cost of implementation and the need for strategic management to achieve desired results. Overall, the report offers valuable insights into the effective use of digital channels for marketing and sales purposes.

With the above tools and digital channels it is used by organisation to
gain right and actual results which is leading management to complete
their work in an accurate manner through utilising all channels
properly. The example related with website demonstrates that all the
content which is used by management is to gain longer results that
help to accomplish better results in organisation. TUI website is
designed that demonstrate results for organisation which is beneficial
for satisfying needs of all customers as per their presence which boost
economy and also satisfy customers through providing right values.
As per example of E-mail it is also identified by management to gain
right results in consider for making channel that increase in market
area and return on ROI effectively. The best example for social media
relates in making interaction with tools that is increasing business size
through obtaining desired results in organisation. It is also used by
organisation for accomplish of longer results by building positive
relations with customers. In the last, with paid search and display
advertisement both are inter-related with each that is offering market
possibilities for gain of specific outcomes. Example- with social
media strategy of using paid search helps organisation to attract more
number individuals to generate B2B market leads.
 Paid search- this is also known as SEM which is providing
potential resources to earn better amount of ROI. Marketing or
advertisement is an effective technique which is used by
management to promote all products at global level. From point
of paid search TUI promotes its advertisement on top for each
site through using paid search methods. Moreover, for tour
industry it is an effective method because it is enhancing sale
through increasing ROI as per customer area. On the other side,
it is complex for management to achieve desired results
because it is an expensive area for organisation.
 Display advertisement- With the display of advertisement it is
allow by management to use pictures, audio as well as
communicate that is used for making goals and objectives. In
present scenario, digital channel that makes in making digital
channel and placement which makes in making checking
banner. In making goals and objectives it is used by
management conversion for making click as per click. On the
other side, the challenge relates which is used in making or
generating challenge to make longer results
Digital Sales and Marketing channels with examples