This report analyzes Coles' digital marketing strategy, focusing on its shortcomings and proposing improvements. It identifies the target market as families and explains how Coles fails to meet their needs due to infrequent social media updates and a lack of engaging content. The report suggests implementing Facebook, Instagram, and Twitter to enhance customer engagement and promote products. It provides examples of how Facebook can be used to share event details, discounts, and new product information. The report emphasizes the importance of daily updates and visual content to capture customer attention and drive sales. The paper references academic sources to support its arguments and recommendations for digital marketing strategies. The report aims to provide Coles with actionable insights to improve its online presence and competitiveness in the grocery market.
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