Digital Marketing: Communication Strategy and Impact Analysis

This presentation provides a comprehensive overview of digital marketing and its impact on organizational communication. It begins by introducing the importance of digital marketing in today's environment, particularly for companies like Amazon. The presentation explores various digital marketing mediums and communication strategies, including advertising, direct selling, and public relations. It delves into the impact of digital marketing on business communication, highlighting its influence on buyers and sales. The role of social media in digital marketing and communication strategy is thoroughly examined, emphasizing its importance in finding customers, providing databases, and facilitating interaction. The presentation also outlines a digital communication strategy, including identifying business goals, understanding the target audience, determining tactics, and utilizing measurement and analytics. Furthermore, it details the promotional mix in digital marketing, covering sales promotion, advertising, personal selling, and direct marketing. The presentation concludes by summarizing the key takeaways and emphasizing the significance of digital marketing in effective communication strategies for attracting customers and fostering business growth. The provided references offer additional resources for further study.

PRACTICAL DIGITAL
MARKETING

TABLE OF CONTENT
INTRODUCTION
Digital Marketing used in Organization Specific Communication Strategy
Impact of Digital Marketing in Communication
Role of Social Media In digital Marketing and Communication Strategy
Digital Communication Strategy
Promotional Mix in Digital Marketing
CONCLUSION
REFRENCE

INTRODUCTION
•Digital marketing is playing important
role in today's digital environment.
•In different organization such as Amazon
it plays important role it helps company
to attract more customers.
•This presentation help to evaluate
different digital marketing mediums
which help company to attract their
customers by using different
communication strategy.

DIGITAL MARKETING USED IN
ORGANIZATION SPECIFIC
COMMUNICATION STRATEGY
•In organizations different
communication strategies are used for
communicating to their target audience
or their consumers.
•There are different communication
strategy such as advertising, direct
selling, public relation etc.

CONT.
•For example Amazon is using advertising communication strategy to
communicate with their target audience.
•In different strategies digital marketing play important role. It helps company
to bossing their brand and product sales.
•Digital marketing help company management to connect with customers
across various online platforms like website, social media, email marketing
etc.

IMPACT OF DIGITAL MARKETING IN
COMMUNICATION
•Digital marketing influence business communication and it also
affects their buyers and consumers.
•Its different strategies also increase company sales and product
placements.
•It creates massive impact on communication strategy with their
customers as well as their clients.

CONT.
Interaction on Social media
•Social media play vital role in digital
marketing and it also affects organization
communication strategy in marketing with
their customers.
•Social media interaction also help company to
find new customer and attract them towards
their products

CONT.
Digital marketing impact on Amazon which effect company in various ways
which are as follows,
Creating an Authentic Brand Voice:
Digital marketing help Amazon to create their brand name.
It helps company to create their advertisement internally and externally on
online platform.
Internet software help company to effectively communicate with their
customer so that they increase their sales.
It also allows company to work effectively with digital communication.

ROLE OF SOCIAL MEDIA IN DIGITAL
MARKETING AND COMMUNICATION
STRATEGY
Social media has various roles in digital
marketing and communication strategy of
organization.
It gained popularity among peoples, so company
has great opportunity to use this platform in
marketing

CONT.
Find Customers and Affordability
•Social media help business to find their specific customers by different digital
promotional activity, after finding customer organization can easily talk to the
customers.
Database and Informative
•It also helps company to provide different customer needs and their data base
according to their personality.

CONT.
Interaction with Target Market
It is the key advantage of social for different business such as Amazon.
It helps in interaction with customers.
Improve Responsiveness
Social media make easy for organization to providing and receiving feedbacks
and services.
It gives convenient and accessible way to give reviews what they feel about the
product or company.

CONT.
Competitions
 Gradually in social media platform marketing competitions is
increasing.
 Organization also make sure that they are using digital marketing
strategies for competitive advantages.
Effective Marketing
 Social networking platform such as LinkedIn Twitter etc. attract
target audience which has more responsive than other social
media platform.
 In social media post is represented in effective way to expand the
advertisement for the company.

CONT.
Online Presence and Social Environment
•For company it’s an effective way to improve their network with their customers
because consumer’s online presence help company to attract them with different offers.
Communication and branding
In digital marketing communication is playing important role and help company to
engage with customer on regular basis.
Social media networking allows company to interact and deal with consumers on their
personal level.
Social media and digital marketing positively influence customers because of their
virtual product and their high quality images of products.

DIGITAL COMMUNICATION STRATEGY
In this strategy it includes four steps of digital communication of marketing.
Identify your business goals
◦ Digital marketing help business to identify their marketing goals as well as their
target customers.
Gain insight into your target audience
◦ Organization also find digital marketing useful because they get their target
audience whole information which help them to prepare all their digital promotions
and advertisements.

CONT.
Determine the best suited digital tactics
◦ This step determines the best       
.which increase their sales
Measurement & Analytics:
◦ It is last step of digital marketing
communication and for measurement and to analytics     .

PROMOTIONAL MIX IN DIGITAL
MARKETING
It is the way in which company communicate with their customer on the basis of their
product features and benefits.
Sales Promotion: In sales promotion company try to introduce different offers in
which they provide huge discount to the customers to attract them and to increase
sales.
Advertising: It is an important and large part of promotion. In digital marketing it
uses different channels and do advertisement international level. It is most effective
way of promotion.

CONT.
Personal Selling: In this type of promotion
company try to sell their product to individuals.
Personal selling cam am expensive.
Direct marketing: It is the type of promotion that
send particular message to their existing customer.

CONCLUSION
•This Presentation concludes that digital marketing play important role in effective
communication strategy which help company to attract more customer and grow
their business.
•In this presentation it contains different impact of digital marketing in organization
communication strategy.

REFERENCES
Bala, M. and Verma, D., 2018. A critical review of digital marketing. International
Journal of Management, IT & Engineering. 8(10). pp.321-339.
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Jacobson, J., Gruzd, A. and Hernández-García, Á., 2020. Social media marketing: Who is
watching the watchers?. Journal of Retailing and Consumer Services. 53.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online
marketing. Kogan Page Publishers.