Exploring Digital Marketing Strategies in Communications Strategy

This report provides an overview of digital marketing strategies and their application within a specific communications strategy. It covers various aspects of digital marketing including Search Engine Optimization (SEO), Pay Per Click (PPC), Content Marketing, Social Media Marketing, Affiliate Marketing, Marketing Automation, Email Marketing, and Online PR. The report highlights the importance of leveraging digital channels to engage with consumers and execute marketing operations effectively. It references academic sources to support its analysis of digital marketing's role in modern communication strategies, emphasizing the need for businesses to adapt to the digital revolution for successful marketing outcomes. The document illustrates how organizations can use social media and other online platforms to connect with a broad audience and enhance their marketing efforts.

Use Of Digital Marketing In A Specific Communications
Strategy
Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

 Digital marketing is a type of marketing that
makes use of the digital revolution such as
computers, desktops, personal computers,
iPhones, and digital media channels to
advertise a company's products and services.
Introduction

DGMG - Podcast Content Repurposing
 This is an excellent example of social media material that
has a beneficial influence on the marketing's particular
workings and operations.
 It is important to develop successful content while also
maintaining all of the strategies that may be used to provide
special value to the contents.

Search Engine Optimization (SEO)
• Search engine optimization (SEO) is the practice of increasin
g the click through rate or homepage on a rankings (SEP) in o
rder to increase traffic and revenue by making an official web
site greater reachable (i.e., on that the very first page/s).

Many activities, such as online presentations, video
conferencing, business meetings, corporate meetings, virtual
lectures, and others, may be efficiently carried out with the aid
of Zoom Meeting.
Zoom Meeting

Pay Per Click (PPC)
• PPC (pay-per-click) is a digital ad
strategy from which an investor makes
a printer each time a link in an
advertisement is "clicked." The cost-
per-click (CPC) model is another name
for PPC.

Content Marketing
• A content marketing strategy is a strategy for growing an
audience by creating, preserving, and disseminating regular and
consistent material that educates, entertains, or inspires
strangers to become fans, and fans to become customers.

Social Media Marketing
• The act of generating content to
help grow your business and
merchandise on social media sites
such as Facebook, Instagram, and
Twitter is known as social media
marketing

Affiliate Marketing
• Affiliate marketing is a type of advertising in which a firm pays third-party
publishers to send traffic or leads to its products and services. Affiliates are
third-party publications who are paid a commission to create new methods to
promote the firm.

Marketing Automation
• The use of technologies to automate marketing tasks is what marketing
automation is all about. Many marketing teams automate time-
consuming processes like email marketing, social media posting, and
even ad campaigns, not only to save time but also to create a more
personalized experience for their clients. These tasks are made easier by
marketing automation technology.

Email Marketing
• Whether it's to promote a special offer, a new product release, an ebook, or a
webinar, email marketing campaigns are used. A campaign could be made up
of three to ten emails that are sent over a period of days or weeks.
• A clear call-to-action — or CTA for short — appears in promotional emails.
The CTA denotes the precise action you want the reader to perform, such as
visiting a website or purchasing something. This form of marketing email is
delivered when needed, in accordance with your company's rhythm.

Online PR
• The public relations effort of communicators utilizing available
online communication channels is known as online PR (online
public relations) (and also communication tools). These outlets
include social media, blogs, and websites in addition to
traditional media's online pages.
• The possibilities and chances supplied by online media are
utilised and the plans are adapted based on the actions taken in
the print industry.

summary
• Individuals and organizations produce
social media contents for social networks
such as Facebook, Twitter, Instagram,
YouTube, and LinkedIn so that businesses
may successfully engage with consumers
and perform marketing operations to a
huge number of people.

Kannan, P.K., 2017. Digital marketing: A framework, review and
research agenda. International Journal of Research in Marketing, 34(1),
pp.22-45.
Kaur, G., 2017. The importance of digital marketing in the tourism
industry. International Journal of Research-Granthaalayah, 5(6), pp.72-
77.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach
to online marketing. Kogan Page Publishers.
REFERENCES