Digital Marketing: Use in Communication Strategy with Case Examples

This essay examines the application of digital marketing within communication strategies, highlighting its increasing importance in today's digital age. It reviews examples of how companies like Dyson and the Savoy Hotel have leveraged platforms such as Facebook and Instagram to enhance their communication and marketing efforts. The essay also discusses the promotional and marketing mix strategies employed to improve publicity and target audiences effectively. Furthermore, it ranks Facebook and Instagram in terms of their efficiency in digital marketing, concluding that digital marketing is essential for boosting sales and improving communication processes for businesses.

Use of digital marketing in a specific
communications strategy

Table of contents
• Introduction
• Digital marketing
• Review of digital marketing example
• How Facebook has contributed in communication strategy for
Dyson
• How Instagram has contributed in communication strategy for
Savoy Hotel
• Promotional and Marketing Mix
• Ranking of twitter Facebook and Instagram in terms of
efficiency
• Conclusion
• References

Introduction
This generation is all about
digitalization & maintains
communication process
through digital marketing
techniques.

Digital marketing
The current scenario is totally
based on digital marketing
because it can useful to provide
various advancement for the
individuals & organizations in
order to improve their living
standard. Importance of digital
marketing is more & this
component is helpful to maintain

Review of digital marketing example
Digital marketing strategies are
playing crucial role in the
development of business and also
provide them proper support so
that we can effectively get more
profit advantages. There are
numerous appropriate examples of
digital marketing which are
considering by the organizations.

Facebook
Facebook is most famous
American multinational
networking services which are
founded by Mark Zuckerberg
in 2004.

Instagram
Instagram is an American social
networking application in which
users can share their videos &
photos. In this time, Instagram
is taking place in most of the
people's life especially youth.

How Facebook has contributed in
communication strategy for Dyson
Dyson is the most famous
technological waste company
which founded in 1991 in UK.
Dyson is offering various
innovative products to their
customers so that they can
live a comfortable life.

How Instagram has contributed in
communication strategy for Savoy Hotel
Savoy hotel is containing
as the luxurious hotel
which mainly founded in
the year 1886 & providing
various services to the
customers & clients.

Promotional & marketing mix
In order to improve the publicity level, companies are
utilizing promotional and marketing mix strategy. These
strategies are helpful to maintain communication so that
companies can appropriately consider some activities
like informing, remembering, persuading & targeting the
audience.

Ranking of Facebook and Instagram in
terms of efficiency
In this modern era, the
significance of digital
marketing is increasing day by
day because it is beneficial for
the organization and helpful to
enhance the communication
process.

Conclusion
On the basis of this presentation, it can be concluded that
digital marketing is necessary to boost up the selling and
marketing process of the company. With the help of digital
marketing strategies , companies can evolve the
communication process in order to take more attention of the
customers.