Effective Use of Digital Marketing in Communication Strategy

This report provides an overview of the use of digital marketing in communication strategies, highlighting its impact on organizational functions and marketing effectiveness. It begins by defining digital marketing strategies and their key components, including goal setting, target audience understanding, and channel selection. Examples of companies like Twitter and Cadbury are used to illustrate practical applications of these strategies. The report further discusses digital communication strategies, emphasizing the importance of understanding target customers, setting communication goals, and selecting appropriate media methods. It also examines the promotional and marketing mix in the digital context, covering product, price, place, and promotion. Finally, the report evaluates the effectiveness of utilizing social media for building brand awareness and stakeholder engagement, concluding that digital marketing communication significantly impacts overall marketing efforts and market share.

USE OF DIGITAL
MARKETING IN A
SPECIFIC
COMMUNICATION
STRATEGY

Table of Contents
USE OF DIGITAL MARKETING IN A SPECIFIC COMMUNICATION STRATEGY ............1
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
What is digital marketing strategies ...........................................................................................1
Digital communication strategies ...............................................................................................2
Promotional and marketing mix .................................................................................................2
Effectiveness of utilising the social media .................................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
The great communication skills are really necessary for especially performing the major
functions inside the organisation. However, the areas that will get concerns with the marketing
strategies, planning, tactics and product developemnt In the digital marketing the communication
have huge impacts on launching campaigns, finding the prospects as well as boosting the sales of
individual company. The digital marketing communication is necessarily can get impact the
digital marketing that gets equivalent of the traditional marketing as well as communication mix.
The digital marketing is the communication tools that will get includes the display
advertisement, the pay per click advertisements, the search engine optimization and will get
affiliate the marketing that will amongst the others (Hackathon and Ratten, , 2020). Apart from
this, the marketing communication strategy is the strategy of the business that will get used to
send the right marketing messages to the right customers at the right time to get achieve the high
volume of the sales. Now in the context of the report the further discussion is about that what is
digital marketing strategies explaining what is digital communication strategies as well as
examples of digital marketing strategies will be further discussed.
MAIN BODY
What is digital marketing strategies
Digital marking strategy is regarded as the plan that can help organisation for
achievement of some specifically laid goals through selection of specific marketing channels that
may be earned, paid or owned media. A digital marketing strategy is a basic plan that will help in
selection of specific marketing channels. Running of a digital marketing campaign with a
strategy is related with development of itenary to ensure that the organisation is able to utilise the
budget and time. It is a strategy that is focussed on developing overview of the way organisations
will be using the effective marketing techniques in long run (Holgado-Ruiz, Saura and Herráez,
2021).
There are different components associated with planning of a specific digital media
marketing strategy such as it includes goals setting, understanding of the target audiences,
establishment of ideal customer profile, development of buyer personas,. Pin point the effective
marketing channels, buying stages and getting the messaging right. Apart from this in the present
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times there are several other components of digital marketing strategy that includes SEO, web
design, CRO, data measurement and analytics.
Example 1 of digital marketing strategy: Twitter is working towards launching of a proportional
health and a healthier regime that is using of social media for effected content formulation. In
this twitter is used as digital media strategy for marketing of the healthier regime. Through such
digital marketing strategies there is focus on enhancement of higher customer engagement in
long run.
Example 2: Cadboury is also using of a flexible approach that is to be consistent and then
penetrate the market by having effective content modification of their products by adding of
various creative spins to renovate the sharing of ads by launching the affinity. In this process
there is use of creative marketing techniques and emotional aspects for approaching the
customers. It is going to help in creation of a emotional connect with the target base of
customers.
Digital communication strategies
Target customers- This will know what the company wants to get address, what are
their specific tastes, needs as well as preferences, where they are looking to get meet their
expectations. This is also helpful to achieve the proper positioning, that will be very important as
well as clear (Kotler and et.al., 2020). This will also get explains the value propositions and what
this get entails. This will be also helpful to become justify the strategies where the audience is
present like social media, blogs, emails.
The goals objectives of communication- the main goals and objectives of the digital
communication strategies is setting the objectives, think about how they will get drive the things
like to get selecting the channels as well as get budget the measurement, this will also get
increase the awareness that how any of the company can get generate the sales. This will also get
helpful within sharing the knowledge, because the education is most important part of the
communications. If the consumers will do not get understand that how to get use the products as
well as services. This will also become helpful to get assist the projecting as well as brand image
that might be trying to become change the way of the consumers that will get perceive the brand
in order to get clarifying the brand image .
Message and media methods- at the high level of the digital marketing that will get
refers from the advertising that will get delivered through the channels of digital marketing as for
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examples the search engine websites social media as well as email and the mobile apps. By the
help of using these online media channels as well as digital marketing is the method in which the
company will easily can get endorse the goods services as well as brands.
Monitoring and control of effectiveness- the efficient monitoring of the marketing plan
will get ensure the investment that will not get wasted, without will get knowing the effective
strategy making. As they get plan and execute the plan of the marketing concepts that will be
helpful to get build the tools of monitoring from the beginning to end with the new streamlined
as well as powerful strategies of marketing (Gupta and et.al., 2020) . This will be also helpful to
become choose the tracking of the tools as well as build the systems of monitoring at the starting
of each and efforts of the marketing before the launch of any of campaign.
Promotional and marketing mix
The digital marketing aspects of the traditional and services of the marketing mix get
includes will be is as follows-
product mix- it is always will get helpful for looking at the opportunities for get
determining the basic aspects as well as extended product that will get available for the digital
environments. As for example offering the digital products to their every customers
price mix- it is always get focusing on the various implications for get setting the prices
within the digital markets. This will also get provides the new pricing models as well as
strategies that also includes online discounts
place mix- It will get considering the various implications as well as techniques as for
example this will also get affiliate its co-marketing services
promotion mix – this will helpful to become explore the inbound marketing strategies as
well as techniques such as the search, email as well as social-media marketing.
As from the above, the digital marketing mix will become refers to the things that will
users wants. This can be the physical that is tangible as well as intangible services of the
products that can be anything from any where as within the business when company is offering
something of the valuable things that get wanted as well as needed by the customers. Generally,
the consumers has the demand within the business that has the ability to get supply the product
that will get meet from the demand of the customers (Abdurachman, 2021). The pricing
strategies will also the simple concepts to get understand but having the deep psychological
difficulties that every of the business will get need to embraced. The pricing strategy is
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something what that every of the customers are willing to pay for the goods as well as services
that every of the business will get wants to offer. The prices are something to get push every of
the users to get search anywhere. The prices are very too low cost that will generally get cut the
margins of profit. As well as understanding the target audience will get provides the value that
will be useful to get establishing the best pricing strategies of marketing.
Effectiveness of utilising the social media
The social -media that can be effectively get utilising of the social media that can become
effectively to get build the awareness, as well as the people to get share the brand positives as
well as negatives. This is becoming the standards of the communication platforms that will have
continuously getting changed within the way that brands as well as consumers will get interact
with one as well as another. Apart from this social media will also get enables to get add the
value of the stakeholders within the targeted way, this will also become allowing to get
communicate faster, sometimes as well as with the greater relevances
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CONCLUSION
From the above report the conclusion of the topic is as follows the digital marketing
communication is necessarily can get impact the digital marketing that gets equivalent of the
traditional marketing as well as communication mix. There is analysis of the digital marketing
strategies that are to be analysed to understand its impact on the overall organisation functioning.
There is evaluation of the various aspects that are posing a direct effect on the way organisation
are presently using the promotional strategies in order to manage and expand their market share.
Promotional is a aspect of marketing mix that lead towards managing the marketing activities of
organisation in order to raise the productivity and market share in long run.
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REFERENCES
Books and Journals
Hackathon, P. and Ratten, V. eds., 2020. Transforming relationship marketing: Strategies and
business models in the digital age. Routledge.
Gupta and et.al., 2020, April. Optimizing Creative Allocations in Digital Marketing.
In International Conference on Advances in Computing and Data Sciences (pp. 419-
429). Springer, Singapore.
Holgado-Ruiz, L., Saura, J.R. and Herráez, B.R., 2021. Activism in the Digital Age: Social
Movements Analysis Using User-Generated Content in Social Media. In Advanced
Digital Marketing Strategies in a Data-Driven Era (pp. 99-122). IGI Global.
Abdurachman, E., 2021, March. The Effects of Social Media, Email Marketing, Website, Mobile
Applications Towards Purchase Intention-Consumer Decisions. In 2nd Southeast Asian
Academic Forum on Sustainable Development (SEA-AFSID 2018) (pp. 10-12). Atlantis
Press.
Kotler and et.al., 2020. Upgrading Digital Marketing Strategy: Strategic Platform for Digital
Marketing. World Scientific Book Chapters, pp.49-124.
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