Digital Marketing Strategies in Communication - A Detailed Report

This report explores the application of digital marketing strategies within a specific communications context. It identifies various digital marketing strategies, including Search Engine Optimization (SEO), Pay-Per-Click (PPC), Content Marketing, Social Media Marketing, Affiliate Marketing, Marketing Automation, and Email Marketing, emphasizing their importance in achieving organizational goals. The report highlights Content Marketing as a method for formulating and distributing relevant content, using Tesco as an example. Social Media Marketing is discussed in the context of globalization and its reliance on visuals, while Marketing Automation, exemplified by Tesco's Club Card, is presented as a means to improve sales and overall efficiency. The report concludes that digital marketing is a crucial tool for businesses in the global market, facilitating two-way communication and supporting management in achieving strategic objectives.

Use Of Digital Marketing In A Specific
Communications Strategy
• Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing

Digital Marketing- It is explained as the process of
planned action and this helps management for complete of
all work in a proper manner. With planned actions and
activities all goals are completed according to the online
perspective and this is used for manage task according to
current organizational goals.

Click to add picture
Content Marketing
Content Marketing- Content marketing is
identified as one of the most appropriate method
and this helps to formulate, distribute and share the
different perspectives related with business.
Content marketing is used by Tesco for
demonstrate the IMAGES related with products.

Social Media Marketing
Social Media Marketing-
Globalisation generate policies and
due to this most of the organisation
are performing work at a similar
level. Videos and image both are
important factor which induce
through social media marketing.

Marketing Automation
MA- The marketing automation model is
used by TESCO for improving the
performance of sales department and this
define that the motive of complete all
work in a proper manner. This aid Tesco
to improve overall efficiency through
maximize internal and external factors of
business. Club Card is an example of
Tesco marketing automation factor.

RANKING
Content Marketing help in following ways.
Promote the product through use of content.
To induce quick social media factors.
Social Marketing help in following ways.
Through demonstrate visual content related with company product.
This offer to approach large audience.

Summary
With comprehend of the above show, this is presumed that
computerized showcasing is distinguished as quite possibly the
main apparatus for existing business to play out their business in a
global market. As per the viewpoint of correspondence advanced
devices and system support the executives to produce two way
association.

References
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