Digital Marketing Strategies: Enhancing Communication - A Report

This report examines the use of digital marketing within a specific communications strategy, focusing on how organizations can effectively connect with their target audience through various online channels. It reviews digital marketing and communication strategies, particularly those of YouTube and Facebook, analyzing their target customers, communication goals, and promotional marketing mix. The report assesses the effectiveness of these strategies in terms of awareness, followers, likes, and feedback, highlighting the importance of digital marketing in maintaining a strong brand image and reaching a large customer base. The conclusion emphasizes the role of social media platforms in facilitating communication and brand promotion, referencing studies on online participatory technologies and digital supply chains.

Use of digital marketing in a specific
communications strategy

Table of content
 Introduction
 Digital marketing strategy
 Digital communication strategy
 Review the digital marketing
 communications strategy for the respective organisations
 Promotional and marketing mix
 Effectiveness and rank of examples
 Conclusion
 Reference

INTRODUCTION
 Digital marketing is defined as the effective platform of
advertisement through which organisation can communicate
as well as connect with number of individuals with the help
of internet and other communication channels.
 Organisation can promote their products and services
through various digital platforms such as e-mail, social
media, internet based advertising, mobile applications and
websites.

Digital marketing strategy
 A digital marketing is referred as the actions or activities
that are undertake by the organisation to promote
organisational products and services through digital
platforms with the objective of attaining defined goals
and objectives.
 Digital marketing enhance organisational sales and
maintaining relationship with target customers.

Digital communication strategy
 Digital communication strategy is defined as the effective
approach that is used by the organisations to be connective
with huge customer base through various online
marketing channels such as social media platform.
 Target customers: It is important for organisation to target
specific segment of customers and provide them quality
products and services to maintain organisational effective
brand image.

Digital communication strategy
 Message: In the process of organising marketing campaigns on social media sites,
organisation need to develop clear and effective messages that includes attractive slogans
and text along with different visual effects.
 Media methods: Organisation should select suitable method of media through which
organisation share message to its targeted customers
 Monitoring and control the effectiveness: After selecting appropriate media channel,
organisation monitor as well as control all activities to enhance effectiveness of
campaigns.

Review the digital marketing:
Brand-1 You-tube:
You-tube is an American online video sharing as well as social media
platform which is owned by Google. It is launched in February, 2005
by Steve Chen Chad Hurley and Jawed Karim.
Brand-2 Facebook
Facebook is an American online social media or social networking
service organisation which is owned by Facebook, Inc. It is founded
by Mark Zuckerberg in the year of 2004.

Communications strategy for the respective
organisations
Example-1 You-tube
 Target customers: You-tube is the popular
brand which target customers are between age 15 to
35 that include men, women and adults who are active
of online platform.
 Goals: You-tube goals and objectives of
communication is to get potential customers and
influence them, making PPC campaigns as well as
enhancing blog posts .

Communications strategy for the
respective organisations
Example-2 Facebook
 Target customers: Target customers of Facebook
are the users age between 25 to 34 years that
includes largest demographics.
 The goals and objectives of communication: Goals
and objectives of Facebook is to provide power to
people in order to build community and bring world
closer.

Promotional and marketing mix
 Marketing mix is defined as the effective tool that is
used by organisation to promote organisational
quality products and services to customers with the
objective of spreading awareness.
 There are various aspects are included in marketing
mix such as product, price, place and promotion.

Effectiveness and rank of examples
Brand-1 You-tube
 Awareness: You-tube spread awareness with the help of short videos. On You-tube
users subscribe channels and get information from there that enhance awareness.
 Followers: 2 Billion
 Likes/ interests: Approximately 783000
 Responses and Feedback: People are connected with You-tube to get information.

Effectiveness and rank of examples
BRAND 2 Facebook
 Awareness: Brand awareness campaigns are launched by the Facebook to attract
huge customer base and increase sales ratio.
 Followers: 1 Billion users are active on Facebook
 Likes/ interests: 2552320 likes approximately