Digital Marketing: Communication, Marketing Mix & Social Media Impact

This presentation provides an overview of digital marketing and its application in business communication strategies. It highlights the importance of digital marketing in today's competitive environment, where businesses rely on it to carry out various commercial operations. The presentation discusses the benefits of digital marketing, such as quick and efficient operations, accuracy, and data management. It also explores the application of the marketing mix and the role of social media marketing, using Coca-Cola as an example of a company that has benefited from effective social media efforts. The presentation concludes by emphasizing the significance of marketing as a key function for organizations and the importance of digital and social media marketing in modern business.