Report on Digital Marketing Applications in Communications Strategy

This report provides an overview of digital marketing and its relationship with communication strategies. It defines digital marketing as advertising brands through the internet and digital connections, emphasizing its interactive nature. The report discusses the communication mix, highlighting the tools used to communicate with consumers, such as advertising, social media, and websites. It details the advantages and disadvantages of digital marketing, noting its cost-effectiveness and global reach. Examples of digital marketing, such as social media marketing, are provided to illustrate key points. The report concludes that digital marketing is essential in today's competitive economy, enabling firms to develop marketing schemes and concentrate on targeted audiences, with references to various sources supporting these insights. Desklib offers a wealth of similar resources for students.

Use of digital marketing in a
specific communications
strategy

Table of Contents
 INTRODUCTION
 Digital Marketing
 Communication (Promotion) Mix
 Relationship between Digital marketing and Communication Mix
 Advantages and Disadvantages of Digital Marketing
 Examples of Digital Marketing to support the points and highlight the recommendations.
 CONCLUSION
 REFERENCE

INTRODUCTION
 Digital marketing, also known as online selling, is the advertising of brands to
link with possible consumers utilising the net and another type of digital
connection. This involves not only electronic mail, social media, and web
related promotion, but also words and transmission content as a commercialism
passage. It marks a particular part of the client basal section and is collective.
Digital marketing is on the emergence and involves investigating consequence
advertisements, electronic communication ads, and advance tweets anything
that absorbs selling with consumer response or a two-way interconnection
among the firm and clients.

Digital Marketing
 Digital marketing means to the advertisement transferred by creative
digitizes paths like search engines, internet site, social media, electronic
mail, and mobile applications. With the use of these online media
transmission, digital marketing is the tool by which organization approve
commodities, services, and branding. Customers hardly depend on digitised
means to investigating all the commodities. Digital marketing is highly
essential in present day and era. It assists in concentrating on targeted
gathering with a worldwide scope, different conventional selling,
transportation in advanced income with small financial funds. It is
transformation-led and can be observed in a very easy manner.

Relationship between Digital
marketing and Communication
Mix
 The communications mix includes mostly all the instruments that a
person can utilise to communicate with their consumers or actual
clients. This could be by promoting, social media, packing of all the
commodities, straightforward merchandising, web site, events,
displaying the listing which is going on. Booming campaigns to
believe all the components of the communications mix.

Advantages and Disadvantages
of Digital Marketing
 Digital marketing advantages an enterprise of every size by
providing accession to the collective marketplace at an low-cost
commodities. The improvement of Digital marketing has
entirely transformed the setting of utilising the application for
selling by the brands and commercial enterprise.

Examples of Digital
Marketing
 Social Media Marketing:
 In a present situation, all the customers are mostly dependent
on social media platforms like Instagram, Facebook,
LinkedIn, and Snap chat. This is the reason it is crucial that
branding is progressive across the profile (Redjeki and
Affandi 2021) . Social media is also a good method to
advertise commodities or sources organically to all
followings, and busy with all the customers.

CONCLUSION
 It is concluded from the above report is that Digital marketing is the scheme and procedure that link
advertisement with their gathering across digitised transmission passage. The digital transmission involves
demonstration, investigation, mobile, societal, and visual communication. Primitively it is called as
interactive selling digital permits customers to inter connect with all the advertisement and transmit back to
brands. It is the most almighty method of merchandising in this extremely competitory economic system. It
has opened view of expectation in firms and has developed marketing schemes over time. Digital marketing
is highly crucial in a present day and era. aid concentration on reference point gathering with a worldwide
limit, different conventional selling, transferring in advanced income with small investing. It is changing-led
and can be observed in a well manner.

REFERENCES
 Visser, M., Sikkenga, B. and Berry, M., 2019. Digital Marketing Fundamentals: From
Strategy to ROI. Routledge.
 Opresnik, M.O., 2018, July. Effective Social Media Marketing Planning–How to Develop a
Digital Marketing Plan. In International Conference on Social Computing and Social Media.
(pp. 333-341). Springer, Cham.
 Chakti, G., 2019. The Book Of Digital Marketing: Buku Pemasaran Digital (Vol. 1).
Celebes Media Perkasa.

REFERENCES
 Redjeki, F. and Affandi, A., 2021. Utilization of Digital Marketing for MSME Players as
Value Creation for Customers during the COVID-19 Pandemic. International Journal of
Science and Society. 3(1). pp.40-55.
 Giunta, C., 2020. Digital marketing platform tools, generation Z, and cultural
considerations. Journal of Marketing Development and Competitiveness, 14(2). pp.63-
75.

Thank-You