Digital Marketing in Communication Strategy - Regent College London
VerifiedAdded on 2023/06/18
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Presentation
AI Summary
This presentation provides an overview of digital marketing and its significance in contemporary communication strategies, particularly highlighting the role of social media platforms. It delves into examples of digital marketing strategies, focusing on Instagram and Twitter as key platforms. The presentation discusses the promotional aspects of these platforms, highlighting user engagement and brand building. Real-world examples, such as Girls Scout's Twitter campaign and Starbucks' Instagram strategy, illustrate the practical application of these concepts. The presentation concludes by emphasizing the importance of digital marketing in today's technological landscape, driven by increased internet usage and screen time, while also pointing out that Desklib provides students with access to a wealth of study resources, including past papers and solved assignments.
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