Individual Presentation on Digital Marketing Communication Strategies

This presentation explores the evolving landscape of digital marketing, emphasizing its significance in today's competitive business environment. It delves into digital marketing communication strategies, offering a review of examples from Twitter and Instagram, highlighting their roles in promotion and advertising. The presentation examines the importance of social media marketing (SMM) and the marketing mix in achieving business objectives. It further discusses ranking in digital marketing and concludes by underscoring the need for businesses to leverage digital tools for effective communication and promotion. The presentation also references several books and journals to support the concepts discussed.

bmp3006Individual
presentation

TABLE OF CONTENT
 Introduction
 Review of digital marketing examples (Twitter & Instagram)
 Promotion of enterprise & marketing mix
 Ranking
 Summary

INTRODUCTION
In this competitive world, digitization has taken place & is changing way
of doing business. Digital marketing is to be defined as process of
communicating, promotion & advertising through accessing to digital
tools. Main aim of this report is to understand effectiveness of digital
marketing & communication strategy. Through carrying out this concept,
it is easy for organisation to achieve competitive benefit at larger level. It
is important for entity to focus on these social media platforms which
helps in promotion & advertising at wider approach. This presentation
comprises of digital marketing communication strategy tools, review of
digital marketing examples, promotions of entity & marketing mix and
ranking.

Review of digital marketing examples (Twitter & Instagram)
Importance of digital marketing
With change of time period, it is crucial to adopt with new changes in
business. This is because it help in dealing with uncertain situations. Also,
by properly accessing to digital tools, entity is able to achieve benefits in
efficient manner.
Twitter-
It is enterprise which carry out its business activities in social media &
tools with aim of providing them path to communicate with each other.
Entity uses its own digital platform as way of communication strategy
which assist them in achieving of customers message properly. Firm is
located globally & make assures that they use digital marketing tools in
most efficient manner. Twitter as well as Instagram are to be viewed as
most used social media platforms. Moreover, they provide a effective way

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 Instagram for marketing communication Mc D.
Instagram-
It is a type of social media service which is used by individuals to share
communication, information at larger scale. It is also used for business
purpose depending upon product or services. Further, it is too analyse that
it is owned Facebook. It is often seen that Instagram is more effective
social media tool as compared to Twitter. This is because it allows in
development of content more effectively & within time period.

Promotion of enterprise & marketing mix
Marketing mix a strategical approach which is used by entity with aim of
promotion & advertising. The firm main aim is to communicate with
audience & promote their platform & services at global scale. SMM
which is also known as social media marketing is effectively used by
organization which helps them to improve way of communication. It is
wider concept which is needed to be adopted in effective manner. To
achieve future goals & objectives, it is important to focus on digital
marketing concept. Furthermore, promotion & advertising are too
important tools which are to be focused by organization Marketing mix in
business help in carrying out of advertising activities with proper
considerations.

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 Both firm Instagram as well as Twitter is being used by other
entities with purpose of branding & advertising.
 These both firms are too used for promoting & accessing to
customers at larger scale.
 They are too used with purpose of carrying out public relations
within market.

Ranking
In digital marketing, it is also important to be aware about ranking
performance so that it become easy to use these tools in most efficient
manner. Moreover, ranking is crucial as on basis of which most effective
tools are used with proper considerations. Through focusing on ranking
assist in analyzing of most visible & higher position site through digital
tools. Main benefit of ranking is that it help in increasing effectiveness of
social medial tools. Manager of firm make assures that rankling is being
done in such a way that appropriate tools are used.

Summary
From above discussed matter, it is concluded that it is essential to be aware
about concept of digital marketing so that goals are achieved in proper
manner. It is beneficial way of developing business as through this
organisation is able to enhance their effectiveness in competitive market.
So, discussions have been made about digital marketing, communication
strategy examples. Thus, it has been evaluated that appropriate type of
knowledge, skills is required to carry out concept properly. Further, every
business is interconnected with internet & carry out their activities
digitally in order to accessing to new opportunities effectively. So, it is
important for enterprises to market their product as well as services
through using of social media marketing & tools.

REFERENCES
Books & Journal;
Chaffey, D. and Ellis-Chadwick, 2019. Digital marketing. Pearson UK.
Melović, 2020. The impact of digital transformation and digital marketing
on the brand promotion, positioning and electronic business in
Montenegro. Technology in Society, 63, p.101425.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach
to online marketing. Kogan Page Publishers.
Huang, Y.T. and Su, 2018. Motives for Instagram use and topics of
interest among young adults. Future Internet, 10(8), p.77.

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Palazzo, M, 2021. Urban and rural destinations on Instagram: Exploring the
influencers’ role in# sustainabletourism. Land Use Policy, 100, p.104915.
Eady, 2019. How many people live in political bubbles on social media?
Evidence from linked survey and Twitter data. Sage Open, 9(1),
p.2158244019832705.
Pomering, A., 2017. Marketing for sustainability: Extending the
conceptualisation of the marketing mix to drive value for individuals and
society at large. Australasian Marketing Journal (AMJ), 25(2), pp.157-165.
Othman, B., Harun, A., Rashid, W., Nazeer, S., Kassim, A. and Kadhim, K.,
2019. The influences of service marketing mix on customer loyalty towards
Umrah travel agents: Evidence from Malaysia. Management Science
Letters, 9(6), pp.865-876.