DMC Mix and Application in Marketing Management Report

This report delves into the realm of Digital Marketing Communication (DMC), emphasizing its pivotal role within contemporary marketing strategies. It begins by outlining the significance of DMC in the industry, highlighting how it fosters transparency for brands, products, and corporations. The report then explores the DMC environment, examining how it can be applied to marketing planning, including pay-per-click advertising, SEO, and social media strategies. It also identifies the DMC mix, including social media management, SEO, and online advertising, and their applications in marketing management and planning. The report emphasizes the integration of traditional and digital marketing for achieving business goals and concludes by underscoring the importance of adapting to evolving marketing trends and tools.

Running head: DMC
Digital Marketing Communication

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Table of Contents
Digital marketing communications (DMC) and its role in marketing strategy...............................3
Demonstrate an understanding of the DMC environment and apply it to marketing planning.......4
Identify the DMC mix and its application in marketing management and planning.......................5
References........................................................................................................................................8

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Digital marketing communications (DMC) and its role in marketing strategy
In industry and non-industry trend, marketing is a significant element for companies. As a marketer,
we can apply digital marketing communication in our marketing approaches. Furthermore, digital
marketing communication can be used by the marketer in terms of gaining transparency in the
context of brand, products, and corporation in the market. There is a certain marketing tool that
could be applied by you where digital marketing is one of them. In addition, the key channel of
marketing communication is digital marketing. Moreover, digital marketing communication
demonstrates the application regarding the entire online and digital models. It could be used for
promoting the products or services of your firm according to industry and non-industry
trends(Chaffey, & Ellis-Chadwick, 2019).
It could be also implemented with respect to endorsing your firm and brand at the market according
to industry and non-industry trend. Along with this, digital marketing has also a trend in future
marketing. It could be applied by firms in order to arrive at a large number of users on the position
of digital channels. Furthermore, digital marketing communication not only provides assistance to
you to promote the products and services in the international marketplace. But, it also provides the
supports associated with marketing and recognized the brand name in the global
environment(Taiminen, &Karjaluoto, 2015).
Social media marketing could be used to interact with people at global level. It is an innovative app
that connects more people. It is a channel whereby wider ranges of users are active in the context of
accessing the data. We can implement different social media platforms such as Facebook, Twitter,
Pinterest as well as, Instagram. Along with this, social media is a larger channel that connects us to
consumers at international phases.

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There is evidence that no marketing approach is persistently significant with respect to your product,
brand, and purpose in industry and non-industry trends(Baker, &Saren, 2016).
Under some condition, TV advertisement could be an essential component of the promotion mix but
at the same time, in certain scenarios, it could be not. We can perceive infrequently, content
marketing is an appropriate tool for effectively run the business but, sometimes, it could be
inappropriate. Moreover, the inbound tool could provide maximum worth as well as, traditional
outbound could also be valuable for business purposes. Here, I can expect to revisit the previous
marketing ways and that can aid me to pay more attention in future. It would be also beneficial for
addressing why the issue is created and how we can resolve it through digital marketing (Ryan,
2016).
Demonstrate an understanding of the DMC environment and apply it to marketing planning
In the current industry trend, the advertisement could be highly practiced in the context of DMC. We
can apply this platform during the implementation of the marketing approach. In the context of a
nutshell, digital marketing communication is used for eye-catching the customers. Along with this,
some kinds of communication techniques could be used for offering the regular message together
with creating the expected impact on the opinion of customers(Keegan, & Rowley, 2017).
In current times, we have generally been focused on digital marketing communication practices with
regards to marketing planning. We want to consider pay per click, SEO, as well as, social media as it
leads to promote our brand and attracts the customers in the company through these channels. When
you would purchase too much through online channels, you are more prospected to compete and
comprehended the reason behind this (Jackson, & Ahuja, 2016).
Before paying on online purchasing by our charge card, we can focus on the brand statement. While,
we buy through an online channel, then there would be not any tool to understand whether a website

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is protected with respect to us. There is an opportunity for us to get the products and services with an
affordable price tag by offering shipping charges (Heinze, et. al., 2016).
In the tenure of my working, shopping online can be implemented as ease medium with respect to
retail-mart. In addition to this, the severe concern is credit card fraud that may ruin the company’s
goodwill in the marketplace. It would also make competent to the user for selecting products and
services by offering a large number of choices regarding products and services (Hanssens, &
Pauwels, 2016).
In traditional terms, marketing and communication have comprehensive several features in which,
each one has their own benefits. Marketing focuses on some concerns like brand awareness,
customers together with, Sales. In addition, communication is a way of dealing with each person
within the external atmosphere. This type of mode could be used by different firms that are highly
engaged in interaction practices like government, community, media, and financial analyst(Valos, et.
al., 2016).
As a marketer, video content could be a significant technique for us as it could be beneficial for
developing the association with active customers and eye-catching to them towards our brand. There
is no matter, whatever time, we can upload single video content, and then we can get chances of
increasing 53 times on Google (Jackson, & Ahuja, 2016).
We can practice advertisement and promotion however, it could be no longer beneficial in the
context of conventional marketing. An integration of traditional marketing and digital marketing is
significant to attain business goals. Furthermore, digital marketing communication makes enable us
in terms of learning and implementing wider marketing activities as well as, digital space with
respect to marketing planning(Keegan, & Rowley, 2017).
Identify the DMC mix and its application in marketing management and planning

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For solving the online marketing issues, as a marketer, we would consider some kinds of digital
marketing communication. It is innovative and creative online channels that are taking into
consideration by us in the digital marketing communication mix. A digital marketing channel is an
equivalent with an online channel that could be considered with respect to off-line campaigns and
several online. Furthermore, digital marketing communication techniques consider search engine
optimization, display advertisement as well as, click advertising between others. We always focus
on the application of social media(Ryan, 2016).
In the context of the traditional marketing communication mix, digital marketing communication
could be considered as marketing analogs. In an earlier scenario, the off-line world would practice
marketing communication mix such as advertising, personal selling, direct marketing and public
relations(Baker, &Saren, 2016).
Social media
Social media management is not only associated with arriving at tweets but also, it could be
associated with improving brand image via practicing multi-social media. These multi-social media
are Twitter, Facebook, and LinkedIn. It is also related to integrated favorable business development,
providing a higher extent of revenue channels as well as, supporting the customers. This could be
advantageous for you in terms of supportive the lower extent of the channel. Social media
management is increasingly expanding and involved since a longer era with the availability of
reporting technique and higher range of social networking channels(Keegan, & Rowley, 2017).
SEO (search engine optimization)
Search engine optimization could be a significant component in terms of enlarging the website
transparency in search engines. It would be performed via growing the ranking of particular
keywords and increasing the number of keywords that could be sited for ranking. There are certain

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tools for SEO such as on-site technical assessment and enhancement in content development, link
building as well as outreach(Jackson, &Ahuja, 2016).
Online advertising
Online advertisement is not equivalent strategy according to pay per click as it emphasizes on your
endorsement practices on websites of other individuals. For example, you may expect to purchase
the banner space on particular websites and you would pay with respect to websites owner either
according to the number of impressions or number of click obtained via advertisement (Ryan, 2016).

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References
Baker, M. J., &Saren, M. (Eds.). (2016). Marketing theory: a student text. Sage.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson UK.
Fill, C., & Turnbull, S. L. (2016). Marketing communications: brands, experiences, and
participation. Pearson.
Hanssens, D. M., &Pauwels, K. H. (2016).Demonstrating the value of marketing. Journal of
Marketing, 80(6), 173-190.
Heinze, A., Fletcher, G., Rashid, T., & Cruz, A. (2016). Digital and social media marketing: a
results-driven approach. Routledge.
Jackson, G., &Ahuja, V. (2016).Dawn of the digital age and the evolution of the marketing
mix. Journal of Direct, Data and Digital Marketing Practice, 17(3), 170-186.
Keegan, B. J., & Rowley, J. (2017).Evaluation and decision making in social media
marketing. Management Decision, 55(1), 15-31.
Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital
generation.Kogan Page Publishers.
Taiminen, H. M., &Karjaluoto, H. (2015). The usage of digital marketing channels in
SMEs. Journal of Small Business and Enterprise Development, 22(4), 633-651.
Valos, M. J., Haji Habibi, F., Casidy, R., Driesener, C. B., &Maplestone, V. L. (2016).Exploring
the integration of social media within integrated marketing communication frameworks:
Perspectives of services marketers. Marketing Intelligence & Planning, 34(1), 19-40.
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