Digital Marketing Communication: Blog Reflection on Current Practices

This assignment is a blog reflection on digital marketing practices. The student analyzes the transformative impact of digital marketing on businesses, highlighting its cost-effectiveness and broader reach compared to traditional methods. The reflection covers various digital marketing strategies such as content marketing, social media marketing, and SEO, emphasizing their role in enhancing brand awareness and disseminating information. The analysis discusses the importance of formulating clear marketing objectives and aligning strategies with product offerings. The student also explores the benefits of digital marketing, including the ability to target specific markets and cost savings. References to academic sources support the arguments, providing a comprehensive overview of current digital marketing practices and their implications for business success. The student also addresses the complexities involved in digital marketing and the importance of aligning marketing campaigns with the needs of the target audience.

Running head: DIGITAL MARKETING COMMUNICATION
DIGITAL MARKETING COMMUNICATION
Name of the Student:
Name of the University:
Author’s Note:

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Blog: Reflections on current digital marketing practice
According to Ryan (2016), digital marketing is perhaps one of the most important
constructs which had single-handedly transformed the nature of the modern-day business
world. I personally believe that the effective usage of the digital marketing practices offers
different kinds of benefits to the business enterprises which in turn motivate the business
enterprises to take the help of the same.
Chaffey and Ellis-Chadwick (2019) are of the viewpoint that the digital marketing
practices requires the business enterprises to take the help of the digital media tools like
Facebook, online websites, blogs and others for the purpose of promoting or marketing the
commodities or services offered by them. I believe that one of the major benefits offered by
the digital marketing practices is the fact that it helps the business enterprises to reach out to a
larger customer base and that too within a very short period of time. More importantly, as
discussed by Baltes (2015), the usage of digital marketing practices is much cheaper than the
usage of the traditional marketing practices.
Saura, Palos-Sánchez and Cerdá Suárez (2017) are of the viewpoint that there are
different kinds of digital marketing strategies available to the business enterprises like content
marketing, social media marketing, search engine optimisation (SEO) and others. I would
like to say that the primary purpose of these different digital marketing strategies is to
enhance the brand awareness of the customers, cascade adequate information to them and
others.
As opined by Kannan (2017), the usage of the digital marketing practices affords a
higher opportunity to the business enterprises to attain success rather than the traditional
marketing practices. This is perhaps one of the major reasons why the different business

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enterprises like Microsoft, Apple, McDonalds and others are increasingly taking the help of
the digital marketing practices for the purpose of earning a higher amount of profitability
(Kingsnorth, 2019).
To sum up, the digital marketing practices had become an integral part of the
marketing strategies used by the business enterprises. The usage of the different kind of
digital marketing practices offers various benefits to the business enterprises and these in turn
influence the business enterprises to use them.
Post 1
Key and Czaplewski (2017) are of the viewpoint that one of the major factors which
deter the business enterprises to use the digital marketing practices is the complexities
involved in the process. For example, I personally believe that the business enterprises for the
effective usage of the different digital marketing strategies need to formulate adequate
marketing objectives. This is important because since the digital marketing strategies used by
the business enterprises need to focus on the attainment or the achievement of the marketing
objectives that they have formulated (Patrutiu-Baltes, 2016). In addition to these, it is seen
that the marketing strategies which are being used by the business enterprises also needs to be
in conjunction with the kind of products or services that are being offered by them to the
customers (Taiminen & Karjaluoto, 2015).
I would like to say that one of the major reasons why the majority of the business
enterprises fail to capitalise on the opportunities offered by the digital practices can be
attributed to the fact that they fail to formulate adequate marketing objectives. In this regard,
it needs to be said that the different marketing strategies used by the business enterprises
should focus on the attainment of the marketing objectives that they have formulate (Järvinen
& Karjaluoto, 2015). For example, it is seen that the digital marketing strategies used by

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McDonalds, Microsoft, Apple and others are focused towards the attainment of the different
marketing and business objectives that they formulated.
Post 2
There are various benefits that the effective usage of the digital marketing practices
offers to the business enterprises. For example, as stated by Chaffey and Ellis-Chadwick
(2019), one of the major benefits that the usage of digital marketing strategies offers to the
business enterprises is the fact that it enables the business enterprises to promote their
commodities or services offered by them to precisely the target market that they want to
focus on. I personally believe that this is contradictory to the traditional marketing strategies
used by the business enterprises in the earlier times wherein it was seen that the newspaper,
radio, television and other kinds of advertisements created by them were intended for
everyone.
Saura, Palos-Sánchez and Cerdá Suárez (2017) are of the viewpoint that cost is
another major factor which motivates the business enterprises to take the help of the different
business enterprises. For example, in the earlier times it was seen that the business enterprises
used to spend a substantial amount of capital on the different advertisements or marketing
campaigns created by them for the promotion or the marketing campaigns created by them.
However, the amount of capital that the business enterprises need to spend for the usage of
the different business enterprises is way lower than that of the traditional marketing
strategies.
Post 3
According to Key and Czaplewski (2017), the primary purpose of the different
marketing strategies or the campaigns used by the business enterprises is to adequately

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promote as well as market the commodities or the services offered by them to the customers.
I would like to say that this is important since the customers are likely to opt for or purchase
the commodities or the services offered by the business enterprises only if they have adequate
knowledge or information regarding the same. It is precisely here that the tool of digital
marketing strategies becomes important from the perspective of the business enterprises.
I personally believe that one of the most important aspects that the business
enterprises need to take into account during the formulation of marketing campaigns is the
fact that they need to align the marketing campaigns as per the needs of their target audience
or market. This is important since if the digital marketing campaigns used by the business
enterprises not as per the needs or the expectations of the customers or the target audience
then it is more likely that they would not take the marketing campaigns seriously and thereby
not opt for the commodities or services offered by them.

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References
Baltes, L. P. (2015). Content marketing-the fundamental tool of digital marketing. Bulletin of
the Transilvania University of Brasov. Economic Sciences. Series V, 8(2), 111.
Retrieved from
http://webbut.unitbv.ro/BU2015/Series%20V/BILETIN%20I/15_Patrutiu.pdf
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. Pearson UK. Retrieved from
https://books.google.co.in/books?hl=en&lr=&id=-
1yGDwAAQBAJ&oi=fnd&pg=PT20&dq=Chaffey,+D.,+%26+Ellis-Chadwick,+F.
+(2019).+Digital+marketing.
+Pearson+UK.&ots=XhVm7PkQ25&sig=oPYwN_Z2zohmlEYPJ65JhfXSg6g
Järvinen, J., & Karjaluoto, H. (2015). The use of Web analytics for digital marketing
performance measurement. Industrial Marketing Management, 50, 117-127.
Retrieved from
https://www.sciencedirect.com/science/article/abs/pii/S001985011500139X
Kannan, P. K. (2017). Digital marketing: A framework, review and research
agenda. International Journal of Research in Marketing, 34(1), 22-45. Retrieved from
https://www.sciencedirect.com/science/article/pii/S0167811616301550
Key, T. M., & Czaplewski, A. J. (2017). Upstream social marketing strategy: An integrated
marketing communications approach. Business Horizons, 60(3), 325-333. Retrieved
from https://www.sciencedirect.com/science/article/pii/S000768131730006X
Kingsnorth, S. (2019). Digital marketing strategy: an integrated approach to online
marketing. Kogan Page Publishers. Retrieved from https://books.google.co.in/books?
hl=en&lr=&id=yO2ODwAAQBAJ&oi=fnd&pg=PP1&dq=Kingsnorth,+S.+(2019).

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+Digital+marketing+strategy:+an+integrated+approach+to+online+marketing.
+Kogan+Page+Publishers.
+&ots=jq4KOAP2yK&sig=ri5JcYrCDXkrsYLcyFRnbDwBrD8#v=onepage&q=King
snorth%2C%20S.%20(2019).%20Digital%20marketing%20strategy%3A%20an
%20integrated%20approach%20to%20online%20marketing.%20Kogan%20Page
%20Publishers.&f=false
Patrutiu-Baltes, L. (2016). Inbound Marketing-the most important digital marketing
strategy. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series
V, 9(2), 61. Retrieved from http://webbut.unitbv.ro/BU2016/Series%20V/BULETIN
%20I/07_Patrutiu_Baltes.pdf
Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the
digital generation. Kogan Page Publishers. Retrieved from
https://books.google.co.in/books?
hl=en&lr=&id=4pZlDQAAQBAJ&oi=fnd&pg=PR5&dq=Ryan,+D.+(2016).
+Understanding+digital+marketing:
+marketing+strategies+for+engaging+the+digital+generation.
+Kogan+Page+Publishers.&ots=Pa5Vrz-Scm&sig=AhVP86kALv29RP_t5mWn2w-
K4xQ#v=onepage&q=Ryan%2C%20D.%20(2016).%20Understanding%20digital
%20marketing%3A%20marketing%20strategies%20for%20engaging%20the
%20digital%20generation.%20Kogan%20Page%20Publishers.&f=false
Saura, J. R., Palos-Sánchez, P., & Cerdá Suárez, L. M. (2017). Understanding the digital
marketing environment with KPIs and web analytics. Future Internet, 9(4), 76.
Retrieved from https://www.mdpi.com/1999-5903/9/4/76

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Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital marketing channels in
SMEs. Journal of Small Business and Enterprise Development, 22(4), 633-651.
Retrieved from https://www.emerald.com/insight/content/doi/10.1108/JSBED-05-
2013-0073/full/html