Exploring Digital Marketing's Influence on Communication Strategies

This report examines the use of digital marketing in communication strategies, defining digital marketing and communication strategy before reviewing examples of digital marketing techniques. It highlights the contributions of Facebook to Sainsbury's communication strategy, Instagram to H&M's strategy, and Twitter to Cisco's strategy. The report evaluates the effectiveness of social media measures, comparing Sainsbury and H&M based on turnover, followers, track engagement, advocacy, and awareness. The conclusion emphasizes digital marketing as an influential tool for businesses to gain effectiveness and sustainability in the corporate market. Desklib provides access to similar reports and study tools for students.