The Structure of Digital Marketing Use in Communication Strategy

This report examines the structure and use of digital marketing within a specific communication strategy. It reviews digital marketing examples and explains, using literature, how they contribute to the communication strategies of respective organizations, focusing on the promotional aspect of the marketing mix. The report also evaluates the effectiveness of these examples, ranking them based on social media measures. It highlights the importance of strong communication skills in digital marketing, particularly in areas such as campaign launching, prospect identification, and sales boosting. The report also touches upon key aspects like target customer identification, value proposition clarification, and the integration of digital elements into the traditional marketing mix. The conclusion emphasizes the necessity of digital marketing communication, which is equivalent to traditional marketing and communication mixes.

Structurer of
Use Of Digital Marketing In A Specific
Communications Strategy
Name:
ID:

Contents-As2
1. Introduction
2. Review the digital marketing examples .
3. Explain using literature how they contribute to the communications strategy for the respective
organisations, as part of the promotional aspect of the marketing mix.
a. example 1
b. example 2
c. promotional and marketing mix
4. Effectiveness and rank the examples in order of effectiveness, utilising the social media measures
5. Conclusions
6. References

INTRODUCTION AND DM
• The great communication skills are really necessary for especially
performing the major functions inside the organisation. However, the
areas that will get concerns with the marketing strategies, planning,
tactics as well as product placement. In the digital marketing the
communication have huge impacts on launching campaigns, finding the
prospects as well as boosting the sales of individual company.

WHAT IS DIGITAL MARKETING
STRATEGY?
• The digital marketing strategies will get involves as well as helpful for
setting the objectives that is based on the Analysis of the market
information as well as get target the audience, apart from this selecting
the channels of digital marketing as well as the platforms will get
determining the strategies.

DIGITAL COMMUNICATION STRATEGY
• Target customers- This will know what the company wants to get address, what are their specific tastes, needs as well as
preferences, where they are looking to get meet their expectations. This is also helpful to achieve the proper positioning,
that will be very important as well as clear. This will also get explains the value propositions and what this get entails.

PROMOTIONAL AND
MARKETING MIX
• The digital marketing aspects of the traditional and services of the
marketing mix get includes will be is as follows-
• product mix- it is always will get helpful for looking at the
opportunities for get determining the basic aspects as well as extended
product that will get available for the digital environments. As for
example offering the digital products to their every customers

CONCLUSION
• From the above report the conclusion of the topic is as follows-he digital
marketing communication is necessarily can get impact the digital
marketing that gets equivalent of the traditional marketing as well as
communication mix.

REFERENCES USED
• Hackathon, P. and Ratten, V. eds., 2020. Transforming relationship
marketing: Strategies and business models in the digital age. Routledge.
• Gupta, S., Gupta, A., Savjani, P. and Kumar, R., 2020, April. Optimizing
Creative Allocations in Digital Marketing. In International Conference on
Advances in Computing and Data Sciences (pp. 419-429). Springer,
Singapore.

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