Analysis of Digital Marketing: Communication Strategies & Promotion

This report provides an overview of digital marketing strategies, focusing on digital communication strategies and promotional mix. It reviews digital marketing examples from brands like Asda, highlighting their target customers, goals, and impact on brand awareness. The report also analyzes the contribution of these strategies towards communication objectives and examines the promotional and marketing mix elements, including product, price, place, and promotion. Brand awareness, follower counts, likes, and customer feedback are compared between the example brands. The conclusion emphasizes the essential role of digital marketing in promoting brand image, communicating with customers, and contributing to the development of a competitive brand image. The report references academic sources to support its analysis.

Digital Marketing

Table of Content
 Introduction
 What is Digital marketing strategies?
 Digital communication strategy
 Review the digital marketing examples
 Contribution towards the communication strategy
 Promotional and marketing mix
 Rank the examples
 Conclusion
 References

Introduction
Digital marketing depicts the effective advertisement of brand in terms of communicating
and connecting with number of individuals with the help of internet and other ways of online
methods of communication. Usually, it undertakes several channels such as e-mail, social
media, internet based advertising and so on through other marketing channels. Digital
marketing is useful in every business and organisation in terms of promoting their products
and services for consciousness of their brand. Effective advertising is essential regarding the
functions in organisation.

What is Digital Marketing strategy?
• A digital marketing is undertaken as the set of planned activities
that are carry forward effectively in terms of achieving the clear
business objectives.
• It leads to undertake the consistent steps which are taken at the
right time considering the most suitable steps through online
platforms in terms of maximizing the sales and boosting the
effective relationship with the target customers.

Digital communication strategy
Digital communication strategy is undertaken as an effective
approach that is useful by the organization to link with the large
number of people across the online channels. Besides from this, it
also undertakes the launch of social media campaigns, native
promotion articles and many more.
Target customers: It is essential for the company to target their
customers within the market as it leads to provide help in the
planning of several communication platforms in terms of targeting
their large number of customers.

Review the digital marketing examples
Brand 1
The campaign of Asda tries to bring change in their food products and taste by offering quality
and better services to their customers. The main objective of this campaign is to develop self
confidence among people towards the quality products and also contribute to enhance the overall
sales of company in market.
Brand 2
The campaign leads to focus over motivating people at their best and also promote corporate
social responsibility activities that include three years of commitment. Through this, the urge of
men to speak up and its purchasing DM permit company to spawn the broad range of revenues.

Contribution towards the communication
strategy
Example 1:
Target customers: The main target of their campaign is to
promote their products with quality among customers with
the objective of enhancing their profitability with effective
level.
Goals: It undertake the effective communication objectives
and for this, the prime objective of organizing this campaign
is to enhance the overall sales that leads to contribute
towards the sales and effective development of competitive
image in the wider market area.

Continue…
Example 2:
Target customers: The target customers for
organizing the campaign is to enhance the sale of
products by influencing and motivating customers in
order to purchase their products. Like, Sainsbury’s
offer quality products and services to their potential
customers in regard of developing their customer
base.

Promotional and marketing mix
• Marketing mix is considered as the essential tool which is used
by the company to promote and provide the best quality
products to their customers according to the needs.
• It leads to undertake the several aspects related with products,
price, place and promotion.
• Company leads to target large number of customers and also
make them aware regarding their commodities and also
include the sale of company in the market area.

Rank the examples
BRAND 1:
Awareness: With the help of other
social method platforms and digital
promotion.
Followers: It has around 163 million
followers.
Likes/ interests: They get like around
1780000 on YouTube.
Responses and Feedback: People are
connected with their quality products.
BRAND 2:
Awareness: Company spread awareness through
the marketing channels such as Instagram, twitter
and so on.
Followers: It has around 466000 followers on
Instagram
Likes/ interests: Approximately 783000
Responses and Feedback: Customers positively
respond towards the campaign and also provide
feedback and also enhance their advertising
strategy to impact the expectations of customers.

Conclusion
From the above discussion, it has identified that the digital marketing plays an essential role to
promote the brand image at the market area. It is also useful in communicating with the large
number of customers by providing them quality services according to the needs. Therefore, it
leads to contribute towards the development of competitive brand image in market.

References
Thomas, B.J., 2021. Microcelebrities: The New Celebrities in the Digital Era. International Journal of Online
Marketing (IJOM). 11(3). pp.51-63.
Willems, K. and et. al, 2017. In-store proximity marketing: experimenting with digital point-of-sales
communication. International Journal of Retail & Distribution Management.
Zagar, M. and Draskovic, N., 2020, April. Work-in-Progress: Internet Marketing Simulation for Project-Based
Learning. In 2020 IEEE Global Engineering Education Conference (EDUCON) (pp. 8-11). IEEE.
Zitkiene, R. and et. al, 2021. Model of Impact of Social Networks on Internet Marketing of Enterprises. In
SHS Web of Conferences (Vol. 92). EDP Sciences.