This report provides a comprehensive review of digital marketing strategies employed by Mark & Spencer and Sainsbury, two prominent retailers. It examines how these strategies contribute to the communication strategy of each organization as part of the promotional aspect of the marketing mix. The analysis includes an evaluation of the effectiveness of various digital marketing examples, ranked using social media measures. The report leverages available literature on digital marketing communications, academic opinions, case studies, and real-world examples to support its arguments, ultimately concluding with insights into the effective use of digital marketing tools and techniques for promoting products and services in the modern business environment. Desklib offers a wide range of similar solved assignments and past papers for students.
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