BMP3006 - Digital Marketing Strategies in Communications - London

This presentation provides an overview of digital marketing strategies and their application in communication. It covers key areas such as Search Engine Optimization (SEO), Pay Per Click (PPC), Content Marketing, Social Media Marketing, Affiliate Marketing, Marketing Automation, Email Marketing, and Online PR. The presentation emphasizes the importance of understanding and optimizing websites and applications for better search engine rankings, utilizing PPC models for online advertising, creating engaging content, leveraging social media for customer engagement, and employing email marketing for direct communication. It concludes that digital marketing is essential for success in a competitive market, enabling businesses to reach, develop, and communicate with existing and potential customers effectively while monitoring their online presence and addressing customer queries.

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London
Digital Marketing- The term digital marketing refer to the use of Internet,
social-media, search engine and mobile device etc. Marketing experts
considered towards the use of digital marketers and this is used for formulate
better approaches related with customer. From the perspective of various
business organization this is understand digital marketing work as a modern
method for understand customer behavior and than approach them for
purchase of new products and services. Further, digital marketing is identified
as a broad field which is used for attract customers through email, content-
marketing and social media marketing, etc. On the other side, digital
marketing target the specific segment of individuals by develop interactive
communication channel.

SEARCH ENGINE OPTIMIZATION (SEO)
SEO- The SEO model is all about understand and optimise organisation website and
application and the primary role of search engine optimization is to develop and design
appropriate and user-friendly website for obtain better rank in search engine results.
With improve organisation volume and quality of traffic on the company website is also
improved. The work of SEO depends on marketing and this is related with how search
algorithms and the number of human visitor on the company website. In simple terms,
SEO is identified as the subset of search engine marketing and it helps to promote the
sites in search engine. Moreover, the process to fetching all pages linked with company
website that helps to perform work with describe all database in a proper manner.

PAY PER CLICK (PPC)
PPC- Pay-per-click (PPC) is a web based promoting model in which a
promoter pays a distributer each time a notice connect is "clicked" on. On the
other hand, PPC is known as the expense per-click (CPC) model. The
compensation per-click model is offered fundamentally via web indexes (e.g.,
Google) and informal organizations (e.g., Facebook). Google Ads, Facebook
Ads, and Twitter Ads are the most mainstream stages for PPC promoting. The
compensation per-click model is principally founded on catchphrases. For
instance, in web indexes, online promotions (otherwise called supported
connections) possibly seem when somebody look through a watchword
identified with the item or administration being publicized. With communication
all putting resources into pertinent watchwords can bring about a higher number
of snaps and, ultimately, higher benefits.

CONTENT MARKETING
Content Marketing- Content showcasing is the way toward making significant, important substance to draw
in, secure, and connect with your crowd. Purchasers and clients today are immersed by more showcasing
messages than any other time—more than approximate thousand communication message on every day, by
current assessments. This establishes a climate of consideration shortage, testing advertisers with the errand of
delivering drawing in content that will not lose all sense of direction in the static. A very much created content
advertising methodology puts your business in the situation of an idea chief, building brand inclination as you
advise and instruct purchasers. Giving accommodating and engaging substance can frame a strong connection
between the organisation image and clients that proceeds to develop and fortify after some time.

SOCIAL MEDIA MARKETING
Social Media Marketing- The term social media marketing
is explained as a process of formulating the content especially,
for each social media platform and this helps for drive better
engagement and promote factors related with business. In simple
terms, social media marketing is a process of connect with the
individuals or customers by the use of social media. In the
context of communication social media marketing is used for
obtain different benefits by engage existing customers in the
organisation operations.

AFFILIATE MARKETING
Affiliate Marketing- The model of affiliate marketing is identified as an advertisement model
and this helps an organisation for promote company products with engage of third-party publisher.
There are various task performed by management and by generate the traffic this is easy for the
organisation to improve company products. From the perspective of business it is understand
commission fee, incentive, etc. are offered by management and this helps for promote organisation
in an easy manner. The Internet increase prominence of affiliate marketing and this is used for
review and advertise products because this helps them to earn money.

MARKETING AUTOMATION
MA- The marketing automation software allow an organisation for decide and set different
management campaign by relate with automatic factors. One of the most important perspective
consider that by interact the organisation with management and this is used for search and
demonstrate all steps which might helps to make long term campaign through insists them within
the software. On the other side, marketing automation is all about use of software that promote
automate marketing and repetitive task through make the social media posting and email-
marketing. This helps for make personalised experience related with customers.

EMAIL MARKETING
Email marketing- In the present scenario, E-mail marketing is considered as an effective
method or way for engage and communicate with the audience. Further, E-mail marketing is
only consistent marketing medium which is used through out the life-cycle of product. One of
the most important marketing method is E-mail marketing and this helps customers to gain
information related with new products, service and discount. The most important factor of E-
mail marketing is to manage all task with more engaged person and this helps to promote the
special offers directly to the customers. Promotional E-mail is used by the authorities for make
call-to-action factors.

ONLINE PR
ONLINE PR- The Online Public Relations is explained as the
process of formulate public relations through the use of
communicators via use of online communication channel. With the
addition of online pages and classic media, the channel engage the
social media, website and blogs. There are different measures related
with print sector, possibilities and opportunities are offered by online
media and it helps to formulate the possibilities which helps to
accomplish opportunities through formulate effective and appropriate
relationship with customers. The primary goal of online PR is to
improve online-reputation of the business by measuring and
controlling success with use of online platforms. Social media sector
combine the rules for engage long term factors related with
organisation and this helps to make unique positions within business.

SUMMARY
With understand of the above presentation, this is concluded that digital marketing is the key for accomplish high success in an
intense competitive market. This also allow the individuals for formulate, reach, develop and communicate with the existing user
and also, digital communication tools helps management to convert the potential leads into customers. One of the major role
performed by digital marketer to perform task with target group. The significance of digital marketing helps for manage and monitor
the online presence of organisation which aids authorities for make proper communication with the customers. Along with this the
interactive sessions are engaged by the management through induce digital communication tools which aids management for
consider and solve queries of business.

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