BMP3006 - Digital Marketing: Communications Strategy & Effectiveness

This presentation provides an analysis of digital marketing examples and their contribution to communication strategies, specifically within the context of the BMP3006 Practical Digital Marketing module. It explores the use of social media platforms, interactive media, and infographics in building brand awareness and promoting products or services. The presentation ranks the effectiveness of different digital marketing approaches, referencing academic literature, case studies, and real-world examples to support the arguments. It concludes that while both interactive content and infographics have their strengths, infographics are generally more effective for conveying large amounts of information and attracting visitors due to their combination of video and contextual data. Desklib provides access to similar presentations and solved assignments for students.

Practical digital marketing

Table of contents
 Introduction
 Usage of digital marketing in communication
 Canva
 Hub spot
 Ranking of both the examples
 Conclusion
 References

Introduction
 Marketing is described as several
actions which are carried out by an
organisation in order to make customers
aware about products and services. In
context with digital marketing, it refers
to the process of building awareness
about a company, their products and
services in order to increase the
customer base and earn more profits.
There are several social media platforms
like Twitter, Instagram and techniques
through which communication takes
place.

Usage of digital marketing in communication
 Social media is considered as one of
the most efficient ways to do
advertising and supporting all
products and services. The success
of a company totally depends on
how they promote their goods and
their content on the websites. There
are several social media campaigns
in the form of banners, newsletters
on the basis of which
communication is done.

Interactive media
 It is described as different methods
in which people share as well as
process their information. It refers to
good and services on digital
computer-based system on which
content is produced in the form of
moving images, animations, videos
and many more. In terms of its
content, it has clearly shifted from
statistics to the social media.

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 In today's world, it plays a very
important role because it gives
power to interact with other
organisations and people with whom
they have no contact. In context with
digital marketing, all individuals are
being enclosed by interactive
content. Its main example is
Facebook and Twitter. Interactive
media contributes in the
communication strategy as it allows
exchange of all the ideas and free-
flow of information.

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 The communication with all the
audiences takes place the graphics
which are provided on sites and they
interact with people in the form of
chatting, posting an opinion and so
on. It does very well on social media
because it provides very interesting
content and videos being shared
with all the followers.

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 The business organisation uses the
way of video blogging on the basis
of which they post videos regarding
all the products with the help of
hiring a celebrity. There are certain
other examples also of interactive
content like Snap App and Buzz feed
quizzes. In relation with Snap App,
it is much more than watching or
just reading. It includes high level of
creative content that needs active
participation.

Infographics
 It is the graphic visual representation
of data, information and knowledge
which is supposed to present all the
things in a clear manner. In
comparison with other documents
and presentations, all these social
media aspects have more virality. It
is more useful because people
prefers to view videos rather than
reading the complete content.

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 It does contribution in
communication strategy through
several ways. Infographic is a type
of picture that mix up the complete
data with design and help both
individuals as well as company to
communicate the messages to all
audiences. It is considered as the
most efficient way of
communication as each information
is passed on very quickly.

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 All type of companies use this
method because it allows them to
show off their company on social
media websites by including
technical benefits, customers who
use the products and many more. It
is mainly used by small businesses
who create an eye-catching content.

Ranking of both examples
 It has been evaluated that if a
company wants to give large amount
of information, then for them
infographic is considered as a better
tool than using interactive media.
The reason behind this is that they
stimulate people to view more
content and videos and at the same
point of time more static information
is provided on the website.

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 Through interactive media, people
don't usually spent much time on the
website and don't even remember
the information. On the other hand,
by using infographic, consumers can
explore complete information on
their own just by zooming, clicking.
Each business organisation wants to
use that method which will attract
large number of visitors and they
show more interest by viewing the
website.

Conclusion
 From the presentation, it has been concluded that digital marketing is the most
beneficial thing because each consumer is active on social media platforms and
gets attracted to videos and interactive content. In the digital era, communication
takes place in different ways. By reviewing the examples of interactive content
and infographics, it was being analysed that both the concepts are good in their
own way. There are several social media platforms which helps a business to do
promotion. While looking at the aspect of infographics, it is more beneficial
because both video and context gets combined with each other but at the same
point of time interactive content helps a company in delivering all type of
information in a creative manner.

References
 Aithal, P.S., 2021. Introduction to General Purpose Technologies & Systems. Chapter, 1, pp.1-24.
 Dionysopoulou, P. and Tsakopoulou, K., 2021. Policy Responses to Critical Issues for the Digital
Transformation of Tourism SMEs: Evidence from Greece. In Culture and Tourism in a Smart,
Globalized, and Sustainable World (pp. 499-510). Springer, Cham.
 Oncioiu, I., and et.al, 2021. Fundamental Power of Social Media Interactions for Building a Brand
and Customer Relations. Journal of Theoretical and Applied Electronic Commerce Research, 16(5),
pp.1702-1717.
 Ruismäki, A., 2021. Digital B2B customer journeys in SMCG industry.
 Sharma, S., Singh, G. and Sharma, R., 2021. For it is in giving that we receive: investigating gamers’
gifting behaviour in online games. International Journal of Information Management, 60, p.102363.
 Shukkla, S. and Tan, A.W.K., 2021. Digital Transformation Of The Supply Chain: A Practical Guide
For Executives. World Scientific.