BMP3006 - Digital Marketing: Communications Strategy & Promotion

This presentation provides an overview of digital marketing and its application in developing communication strategies for organizations, focusing on product promotion. It highlights the usefulness of digital marketing tools in enhancing communication and creating brand awareness. The presentation discusses generating awareness, creating customer experiences, and providing entertainment through digital marketing efforts. It emphasizes the importance of digital marketing in reaching the audience and promoting products, citing academic sources and real-world examples. The presentation concludes that digital marketing plays a crucial role in product promotion and audience engagement.

BMP3006 Practical Digital Marketing -
Individual presentation

Table of Content
• INTRODUCTIO
• MAIN BODY
• APPLICATION OF DIGITAL
MARKETING TOOL USEFULNESS FOR
COMMUNICATION DEVELOPMENT IN
FOR ORGANIZATION PRODUCT
PROMOTIONAL ASPECT
• CONCLUSION
• REFERANCES

INTRODUCTION
• Digital marketing means the marketing of a
product or brand through digital platform,
this is a modern method to boost the sales of
the products.
• Many business use various digital marketing
platforms to increase the awareness about the
company or the product.

MAIN BODY
APPLICATION OF DIGITAL MARKETING TOOL USEFULNESS FOR COMMUNICATION DEVELOPMENT IN FOR ORGANIZATION PRODUCT PROMOTIONAL ASPECT
• Digital marketing is mainly used in the
promotion of products of the brand and help
them to communicate with their audience.
• In digital marketing communication means
promoting products and attracting customer to
purchase the product.

CONTINUE..
• brand awareness in the digital marketing means
the name or frame of the product or brand used by
the audience.
• Creating brand awareness is the first and the most
important step in the digital marketing.
• Many business use various channels to increase
brand awareness such channels can be social
media platform or any promotion sites.

CONTINUE..
• Generating awareness:
• Survives in competitive market uses of digital
technological tools are the best option which
useful for generate profit and people attraction
will influence by this activity.
• Organizations consider improving their product
awareness in market with application of right and
essential digital technological tools.

CONTINUE..
• Creating customer experiences:
• Expansion of effective communication with
utilization of digital marketing software influence new
customer experience, because they identified which
product and survives are more suitable and provide
benefits for organization.
• Knowledge about this activity most of the business
decides to provide right product services to customer
with right and effective pricing.

CONTINUE..
• Providing entertainment: Its major essential term that
organization implement some activities and develop
videos, images which have some effectiveness to
build people attraction.
• Its easier to develop adverting effective when
organization engage experts advice, and they develop
content of adverting with analysis of social values,
cultural activities, benefits of products, funny content
for children product and many more activities.

CONCLUSION
• In this report we have discussed digital
marketing and its role in the promotion of the
product, this is a broad term which mainly help
business to promote their product and reach the
audience.
• Later we have understood how digital marketing
tools help business to communicate with the
audience in aspect of product promotion.

REFERANCES
• Birkic, D., Klopotan, I. and Grgic, P., 2020. digital marketing at
the promotion of rural regional tourist destination. Economic and
Social Development: Book of Proceedings. pp.49-60.
• Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing.
Pearson uk.
• Chiplunkar, S., Gowda, D. and Shivakumar, H., 2020.
Adaptation of pharmaceutical marketing and drug promotion
practices in times of pandemic COVID-19. International Journal
of Health & Allied Sciences. 9(5). pp.11-11.