BMP3006 - Practical Digital Marketing: Report on Examples

This report provides an overview of digital marketing, focusing on key examples such as Social Media Marketing (SMM), Search Engine Optimization (SEO), and Email Marketing. It explores how these strategies are utilized within an organization's marketing mix, specifically in the promotional aspect. The report examines the application of each method, including product promotion, pricing strategies, location targeting, and overall promotion. The report also ranks these digital marketing examples based on their effectiveness, with SMM considered the most impactful, followed by SEO and then email marketing. The conclusion emphasizes the diverse ways digital marketing can benefit a company and highlights the importance of understanding these various approaches for effective communication strategies.