The Impact of Digital Marketing on Organizational Communications

This report examines the usefulness of digital marketing in enhancing communication strategies for organizations. It highlights the benefits of digital marketing tools, such as social media marketing, email marketing, and SEO, in promoting products and services, building brand awareness, and improving customer engagement. The report discusses how digital marketing facilitates effective communication by generating awareness, producing strong messages, understanding customer needs, and eliminating conflicts. It also emphasizes the role of digital marketing in product promotion through building awareness, achieving global reach, reducing costs, leveraging social currency, and enabling immediate purchases. The report concludes that the strategic utilization of social media measures is crucial for successful marketing and selling activities, providing insights into how companies can measure their online performance and improve their offerings based on customer feedback. Desklib provides this document as a student contribution to aid in learning and research.

Use of digital marketing in
a specific communications
strategy

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Digital marketing usefulness in communications strategy..........................................................3
Digital marketing beneficial for promotional aspect...................................................................5
Impressive and powerful utilizing the social media measures.....................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital marketing communication strategy means connects with large number of audience
or customer with less time and less money. Various digital marketing tools are beneficial for
effective promotion of the products and services for the organization. Everyone knows that
impressive communication strategy gives positive result for company. According to recent
market trends most of the organizations are uses digital marketing tools and techniques for
running their business activities. Marketing mix factor promotion is very essential for promote
new brands and new products in market. For the promotional purpose digital marketing sources
are useful for promote new brand in market. Social media marketing is the measurement
program, because it is directly shows the business performance, product image, brand activity
and many more things which affects the organization achievement (Purwanti, 2021). This report
will show that how digital marketing is beneficial for communications strategy.
MAIN BODY
Digital marketing usefulness in communications strategy
In recent situation most of the people are using social media in daily life. Companies or
organizations are using this platform for their growth and development. Digital marketing
various techniques and innovative tools are beneficial for effective communication with clients
or audience. Every organization has different way to communicate with the customer. Strategic
communication and effective contents on website gives more productive result. The large
Unilever company also using digital marketing tools for various activities like increasing
marketing, operational, product development, new achievement etc. The company uses website
for their food item, beauty product, personal care items etc. Also, this company believes in that
the digital marketing tools are beneficial for communication with large number of audience
within short time. Communication strategy is must for every organization development.
Technological instruments which is beneficial for better communication strategy for product
marketing are like Social media marketing tools, Email marketing, SEO (Search engine
optimization) etc. With the help of new technology communication process become easier. It
helps to provide information to the customer with very less timing (Herhausen and et.al., 2020).
Effective communication with digitalization can be boosting the organization marketing
activities are as follows,
Generating awareness:

Digital marketing tools helps to generate awareness of the brand and product with
effective communication way to the audience. Brand awareness is important for company's
growth and their progress. Tesco retails industry developed the new digital marketing tools for
effective marketing. They develop various kinds of innovative technological instruments for
generating brand awareness in to the customer. Especially when the companies are launching
new product they firstly they focus on product awareness with effective communication strategy.
Digital media marketing is the biggest and largest gathering tools for organizations product
effective marketing (Low and et.al., 2020). Total likes, comments, reviews on digital marketing
tools gives idea that which goods and services audience like the most. Post sharing is effective
strategy for company and their product awareness.
Producing strong messages:
Effective massage can be directly affects the organization marketing activity. Easy, clear,
effective message is the best option for supplies of positive communication to the customer.
Producing strong message is the easiest way to provide powerful message to the audience.
Technology gives innovative ideas for generating effective message for the customer.
Throughout the uses of digitalization instruments communication with client is easier. Effective
message is beneficial for reach new customer (Nofal and et.al., 2020). Better contents on website
is definitely helpful for provide strong message to the clients.
Understanding the customer needs:
Digital marketing is directly connecting with the customer. So, it is the easiest process
that Organization social media operator can directly talk with their client. Any problems can
directly solve by digitalization interaction with the customer, when the client has any issue they
can contact by chatting, messaging, comments on social media. This Communication strategy
solve any problems within the less time. And, it will create better relation with existing customer
and new clients. On the social media gives idea about which products are audience like the most.
Clear picture of customer needs and wants gives proper guidance to the organization. According
to quantity of likes and comment company can easily know that which product most like by the
customers. Customer satisfaction is the major part of every business owner (Melović and et,al.,
2020). Proper uses of digital marketing tools provide information effectively that company has to
focuses on which product those are people like the most.
Eliminate conflicts:

Misunderstanding and conflict is very common issue for most of the organization. But,
effective and healthy conversation always provide the best solution between two parties. Digital
marketing instruments is beneficial for reducing conflict between organization and their
customer. Without any interruption gives better solution and good services to the customer.
Communication is the major challenge for most of the company. Technological instruments
which are uses by organizations like Facebook, Instagram, link din, website, email is very
essential for marketing. The individual when they talk with their client on social media they have
to make polite conversation. Actual and impressive image of brands and products are beneficial
for eliminating conflicts. Individual can directly connects with the company owner via written
message. Not only social media operation uses this tools but also business owner also uses this
platform for knowing about company's facts and their activities.
Building brand image:
The proper utilization of digital marketing tools. Digital marketing is useful for
communication strategy means promotion of brands with effective advertising techniques.
Creative advertising on social media makes impressive brand image. Brand awareness is
essential for organization product development. On the basis of recent trends most of the
companies are creates the social media account for direct communicate with large number of
audience within the less investment of money. In the digital world social media websites are
directly connecting with the different people and large number of clients or customer.
Digital marketing beneficial for promotional aspect
Organization has so many aspects those are essential for company's performance and
their activity. Recently most of the companies are using digital marketing tools for the product
and brand promotion. Product promotion is the major aspect of every organization, effective and
impressive marketing promotional activities gives the best result for organization achievement.
Sainsbury, Tesco, and many industries are using digital marketing instruments for their product
promotion. SEO (Search Engine Marketing), Email marketing, social media marketing, Blogging
are major digital marketing services. Digital tools are useful for promote the organization brand
with lower cost. According to global market trends most of the companies are uses this
technological tools for global marketing of their product. Promotion is the major aspect which is
essential for company's product promotion and for product awareness (Sharma and Mittal, 2020).
Any organization if they want to develop their business in other country they can easily use

digital marketing instruments for their brand promotion. Digital software shown awareness about
which products customer like the most and which products are most usable by their client.
According to competitive market most of the organization are using this tools for product
promotion. Product promotion is the process that company makes for their major marketing.
New technology and application is combination of effective promotional purpose, that useful for
organization product growth and their development (Abkenar and et,al., 2020). Digital
marketing instruments are beneficial for product promotion are as follows,
Build awareness:
Digital marketing is important for building brand awareness in market. They are essential
part for product image development on the behalf of recent trends. Now almost every individual
are believes in purchasing goods from social media, website, and applications. Brand promotion
was major challenge in traditional marketing activity, but now it is simple and easier process.
Effective techniques can be definitely helps for goods promotion. Uses of creative social media
application, blogging, websites, are beneficial for brand building. Organizations are more
focuses on their digital media operator. Because, every company apply different ways for their
product awareness. Tesco has their social media pages, website and many more for their brands
and products information. These instruments are also provided information that which product
are most consumable by the audience or customer.
Global reach:
With the help of digitalization, company's website has power to connect with global
world audience. Digital marketing tools are beneficial for cover almost every part of the world
where people stay. The social media and website of the organization easily promote their brands
and products in the other countries people. Tesco believes that uses of different website
organization can connect with many countries. Digital marketing tools are useful for product
promotion activity. It promotes to connect with large number of audience. Social media platform
promotional activity gives more customers from various countries (Valanteena, and Mary, 2020).
Technology is definitely beneficial for organization product promotion and reach or connect
within the large number of audience.
Lower cost:
Promotion of the product with digital marketing instruments is takes less cost. The major
expenses of digital marketing product promotion are internet, human resource means social

media operator and training for better utilization of digital marketing tools. Social media and
email marketing, websites are takes less money for product promotion. Uses of digital marketing
instruments small and large both kinds of organizations apply these techniques for product
promotion to their target audience. Small business those have not enough money for product
promotion they can also easily promote their brand with lower prices. Only they want creativity
for the advertising technique which is beneficial for customer positive reaction towards their
goods and their services. Effective post on social media, creative website creates innovative
thoughts of individual, that is the reason digital effective marketing makes organization
performance and their brands successful.
Social currency:
On the basis of recent trend most of the companies are creating content like video,
pictures, articles for their product promotion. Organization advertising experts and contents
craters prepare content on for company's brands and products viral. People or audience those are
uses social media they share the product video images from one user to another user and this
process helps for raising fund on the basis of their website followers. It is also beneficial for
promotional purpose.
Immediate purchase:
If companies have their own website, people can be easily bought the product with few
clicks. According to recent trend almost everyone has their phone, laptop and many more tools,
so they can download the applications or website. And, they can easily purchase any product
from the website. Many organizations if they have small or large business, they are uses this
digital marketing tools with easy manner. People have so many options for purchasing any item
with the help of digitalization marketing tools. When the various kinds of products are available
on social media platform or website, individual have so many options for buying goods. People
are easily share the product from website with their relatives and friends. So, it helps to increase
promotion of the company's product.
Impressive and powerful utilizing the social media measures
Social media is the platform where people are more engage with the new products and
new brands. Impressive utilization of social media definitely helps for better marketing and
selling activities of the organization. People are more connects with the new brands and
innovative social media posts. According to recent trend most of the organization uses this plan

for provide effective and online services to their customer or target audience. It also beneficial
for company's day to day activity measurement. Compass Group is the UK food services
company. They provide services via uses of social media pages like Facebook, Instagram,
website, Email etc. Their online performance is measuring by review, comments and software’s
those are given proper idea that which product people like the most and which food services
people don't like. Social media has the biggest platform for products or goods development.
Measurement is the technique which useful for knowing about organizations performance in
market. Effective utilizing the social media measures are as follows,
Increase the followers:
Measurement of organization performance is easier process when the social media
develop. Social media reflect the activities of company. Every organization those are uses these
social media pages they always try to increase their online page followers. Reputation and brand
image directly shown by the number of followers on organization social media pages. This
platform has power for knowing about real facts of the organization. Compass Group company
also believes in measurement process of their activities by social media because these pages
clearly provide idea that how business can achieve more profitability with new techniques. This
measurement platform is useful for companies as well customer. Number of followers is the best
technique for measuring the organization performance and it helps to improve in the organization
performance.
Reactions on post:
People reaction is powerful tool for knowing such facts about the company's goods and
services. Reviews, comments and likes on product image gives guidance that this companies
activity is perfect or not. Evaluation of customer interest and their choices can help to determine
that which product people like the most. Analysis of client reaction directly affects the
organization performance. Company has to check that how many people are tagged on their post,
how many people are messaging (Manzoor and et.al., 2020).
Reach new audience:
With helps of innovative post and their likes is the best way to achieve more audience.
Better business posts reaction directly increases the likes. People like to share post on their
relative, so it is directly increase the views on their post. Every organization and individual
knows that Social media is the large platform for company's product development according to

the recent trend. Connects with new audience improves the performance. The Compass Group
company prepare blogs, videos, innovative posts for effective utilization of social media. That is
useful for join with new audience.
Examine CTR:
The full form of CTR is Click through rate. It means this technique will provide the
company marketing activities are on point or not. The best way of measurement of business
performance on this software provide better understanding about the company's resources are
performing good or not. Effective social media also boost the product sales. This platform
directly shows that how many customers visit their website of social media pages. Daily sales
activities are clearly gives idea that which goods and services beneficial for increasing the
organization goals (Han, Xiong and Zhao, 2021).
CONCLUSION
It has been summarized from the above reflective study that Digital marketing has been
right approach for effective organization brands and products development. This marketing tools
and techniques can be definitely increased the company's product promotion activity. This report
has been provided various factors of social media that improve the brand position in market with
large number of audience. Impressive and powerful social media pages helps to provide the best
result for the company's goods and services. It has been shown that promotional aspect is easier
when the people are uses the social media platform in their technological gadgets. Social media
applications have been provided that how organization can manage their product performance in
day to day service and which product development useful for business growth.

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