BMP3006 Practical Digital Marketing: Communication Strategy RLC

This presentation provides a practical review of digital marketing communication strategies, focusing on examples from Twitter and Instagram. It examines how these platforms contribute to the communication strategies of organizations like Girl Scouts and Starbucks, emphasizing the promotional aspect of the marketing mix. The presentation also includes a ranking of the effectiveness of different strategies and references current studies on digital marketing. The document concludes with a summary of the key findings and a list of references. Desklib offers a platform for students to access similar assignments and study tools.