BMP3006 Presentation: Digital Marketing Communication Strategy

This presentation provides a comprehensive overview of digital marketing within a communication strategy, defining digital marketing, explaining the communication (promotion) mix, and detailing where digital marketing fits within that mix. It discusses the advantages, such as reaching global markets and cost-effectiveness, and disadvantages, including the need for specialized skills and time investment. The presentation recommends using appropriate promotional techniques tailored to consumer needs and concludes that digital marketing is an effective method for creating product awareness in the market. The presentation emphasizes the importance of digital marketing to make awareness for goods in market and for customers.

BMP3006 222Practical Digital
Marketing
22322222
Assessment 2 - Presentation

USE OF DIGITAL MARKETING IN A SPECIFIC
COMMUNICATIONS STRATEGY
Name:
ID:

Contents
• Introduction
• A full theoretical definition of ‘Digital Marketing’
• An explanation of Communication (promotion) mix
• A description of where ‘Digital Marketing’ fits within the Communications
mix
• Advantages and Disadvantages of ‘Digital marketing’
• Recommendations

Marketing is the process which a company use for advertise
and promote all things and items, services and products
which is to be produced through business. There are various
techniques and methods utilized promoting process is a
product such as dialogues which grab attention of customers,
advertisement making influence clients for purchasing goods
and other things.

A Full Theoretical Definition Of ‘Digital Marketing’
Marketing for a product is essential task for a
company, which aids in expanding knowledge for
product in market. In a way, many people get to
know for the innovation of new product in market.
• Product
• Price
• Place
• Promotion

An Explanation Of Communication
(Promotion) Mix
This is a technique which assist in different kind of
strategies for promotional purpose of goods to the
customers.
• More changes of receiving good response in the
campaign:
• Helps in sorting the audience
• Build healthy relationship
• Stand out in the market

A Description Of Where ‘Digital Marketing’ Fits Within The
Communications Mix
Communication is a concept made of various kind of tools
which is good to communicate with customers in market.
• Social media marketing
• E-mail Marketing
• Web Advertising
• Video Marketing

Advantages of ‘Digital marketing’
• The digital tool and technique is a source for
finding new market and areas world wide and
make connection with consumer on international
base.
• This is economical way to campaigning and
promoting product in market as compare to other
method for promotion.
• With the strategies managed on social media
platform this made trust in brand and customers.

Disadvantages of ‘Digital marketing’
• There have to be proper knowledge for technique and skill
for promoting product in market.
• The method take lot of time for proper strategies and
planning for promoting product in market without causing
trouble to other brands.
• From assistance of digital marketing, they can reach client
world wide and enhance competition with international
brand.

Recommendation
The company use appropriate and correct way to promote service and product in market.
The use of every promoting technique is to be done for requirement of consumers, in a way
they were able to get attention for wide group of customers, they are able to get attention
for large group of customer on goods and services process by company. The main motive
of company is promotion which analyse need for client in current scenario. Technique of
promotion is use in accordance for product to made available in market.

Summary/Conclusion
In the presentation this is concluded that product of
marketing is an essential element to make awareness for
good in marketing product is essential element to make
awareness for good in market and for customers. The digital
marketing is most effective and best method used for
promoting product, this is quick and easy way for marketing
item

Thank you!