BMP3006: Digital Marketing in a Specific Communications Strategy

This presentation analyzes the use of digital marketing in specific communication strategies. It begins by highlighting the importance of digital marketing in enhancing business efficiency and communicating with customers through various channels. The presentation examines how digital marketing tools like social media content (Facebook, Twitter, LinkedIn), blogs, videos, and effective marketing campaigns are used. It ranks these tools based on their effectiveness, with social media content being highlighted for its accessibility and cost-effectiveness, followed by videos and photos for their ability to engage customers. The presentation also discusses social media measurement tools to monitor and analyze the impact of digital marketing efforts. Examples from companies like Disney, Walmart, and Domino’s are used to illustrate the practical application of these strategies. The conclusion emphasizes the significance of digital marketing tools in connecting with customers and driving business success. The presentation is supported by references to academic literature and real-world examples.

Use of digital marketing in a
specific communication
strategy

Table of content
 Introduction
 Presenting how digital marketing can be used in a specific communications strategy
 Ranking as per the effectiveness
 Social media measurements
 Conclusion
 References

Introduction
 In recent times, digital marketing plays an important role in the success of a company, as
it enable companies to let their customer know about new offers and improve the
efficiency of a business as well.
 Similarly, the present PPT will also highlights the importance of the digital marketing
plan and how different channels assist company to communicate well with the customers.
 Along with this, study also evaluated ranking the example of digital marketing and
measure the social media as a digital marketing tool.

How digital marketing can be used in a
specific communications strategy
 Digital marketing plays an important role in the
order to communicate the strategy of company to
their customers.
 There are many tools used by the firms in order to
let the people know about new offers implement by
firms to attract customers. There are list of digital
marketing tools mostly used by the companies in
order to grab attention of many customers.
Digital
marketing tools
Social media
content
Blogs
Videos and
photos
Marketing
campaigns

Social media content
 It is one of the highly used digital marketing strategy
that is used by the top companies in which Facebook,
Twitter and LinkedIn are consider some of the top
examples for the firm.
 With the help of social media content, most of the
companies uses Facebook, Twitter and other relevant
platform in order to attract the range of customers
towards it. Also, it is examined that through social
media platforms.

Blogs
 In this, Blogs are the most effective social media content which entails about the
company’s new offering in an innovative manner. Such that it helps to build brand
awareness while providing relevant and useful content to the target audience through
such method
 It is one of the cost effective method for small as well as top business in order to drive the
traffic towards their site and enhance inbound marketing efforts as well.

Continued….
 On the other side, Disney also uses blog post and
this blog is consider one of the most happiest blog
on earth. Also, this blog is perfectly aligned with
brands and expect from one of the greatest content
companies in the world. Further, this blog attract
range of people towards it and people commented
in positive manner.

Continued….
 For example, Walmart, one of the top retailer
in the overall retail industry also uses blog as
a digital marketing strategy that helps to
attract the customers. As per the Blog post, it
can be stated that company share the seasonal
featured and news about the human interest
stories that attract customers easily.

Videos and Photos
 Video and photos, is another social media content which is used by range of companies including
small as well as large business.in the emerging era, it is considered one of the highly used strategy
because it provide complete information and create awareness among people regard to company’s
products.
 Further, video marketing is also consider the bets marketing tool because it helps to grow revenue
and also reach to the wider public as well. Also, in ranking the companies ranked such marketing
tool high because it attracts people quickly as compared to other tools.

Continued….
 For example, within healthcare industry, most of the
professionals uses such tool in order to attract the
customers towards it.
 Also, Google has found that out of 700 healthcare
administrators surveyed, every customer reported
watching videos to see the product demonstration.
This in turn attracts range of customer towards it and
also enhances the overall performance within a market.

Effective campaign
 It is consider one of the perfect way to reach the customers as well as leads. Through this
manner, company explain the service and promote the brand further.
 This is considered one of the important piece of B2B sales strategy and raise the
awareness of new products among the customers.
 Research also reflected that it is considered one of the most successful marketing strategy
that helps to launch new products, offer service to new client and try to grab attention of
many customers toward it.

Continued….
 For example, Domino’s uses effective
marketing campaign which in turn assist to
attract customers. In this, loyalty programs are
considered best tool to grab attention of
customers but when such tool is paired with
innovative technology then it is considered as
a marketing campaign.