Individual Presentation: Digital Marketing in Communications Strategy

This report provides an overview of digital marketing strategies, focusing on the application of these strategies within a specific communications context. The report explores the significance of digital marketing, emphasizing the importance of understanding consumer needs and demands. It covers key aspects such as Search Engine Optimization (SEO), social media marketing, and the integration of these elements within the marketing mix. The report also highlights the promotional strategies employed by organizations and the application of marketing mix elements to achieve their goals. Furthermore, the report references academic sources to support the discussed concepts, and it concludes by summarizing the key findings, emphasizing the importance of digital marketing in achieving business growth and meeting consumer demands.

Use Of Digital Marketing In A Specific
Communications Strategy
Name:
ID:

Contents
• INTRODUCTION
• Marketing
• Digital marketing
• A review of the digital marketing
• Social media marketing
• The promotions of the organisation and the marketing mix
• CONCLUSION
• REFERENCES

INTRODUCTION
• The digital marketing is an essential element for the growth of the
organisation and it executes performance that changed the manner of
brands and business concern that use techniques for marketing. The
main concentration of organisation is on the needs and demands of the
consumer and increasing in the services

Marketing
• The marketing includes identification of customer demands and need
and after wards producing goods and services as according to consumer's
satisfaction that helps to increase the organisation performance.

Digital marketing
• The digital marketing is the element where digital techniques and digital
media methods are performs to promote services and products. They
also prefer campaign and social movement to increase the outcome of
the publicity on the consumers.

A review of the digital marketing
• Search Engine Optimization (SEO) is a analysable term that refers to all
SEO activities except self-complacent improvement and structured the
link. It is dynamic and perpetually evaluate the requirement in order to
become more complex with search engines that are getting sophisticated
each day. It proofs that specialised SEO is in a province of unvarying
perfection

Social media marketing
• Social media marketing utilise to connect various social media platforms
in respect with audience and consumer to create brand goodwill, growth
of gross sales and operate data processor collection.

The promotions of the organisation and the marketing mix
• The role of subject matter is an intrinsic component of the marketing mix. In the
broad title, promotion tend to concentrates on consumers attention and their values
and such things that encourage them to take action adequate plan of action to make
it purchase from other sources like e Commerce etc., the list will continue.

CONCLUSION
• From the above report it is concluded that an enterprise are effectively
increasing their growth as per consumer's demand and need that are
successfully achieved by the organisation.

REFERENCES
• Agüera, M.D.L.S.Z., 2019. Understanding E-Marketing Strategies.
In Handbook of Research on Entrepreneurship and Marketing for Global
Reach in the Digital Economy (pp. 383-417). IGI Global.
• Biswas, B., Sanyal, M.K. and Mukherjee, T., 2021. Feedback Analysis for
Digital Marketing in India: Empirical Study on Amazon. in, Flipkart, and
Snapdeal. International Journal of Online Marketing (IJOM). 11(1). pp.78-
88.
• Chaudhry, R. and Sharma, A., 2018. Ethical Issues in Digital Marketing-A
Review. ITIHAS-The Journal of Indian Management, 8(1).

summary
• Intercontinental hotels apply the procedure of marketing methods for arranging,
implementing and promoting their hospitality services at various sectors hence, the
concept that relates to valuation, packaging and statistical distribution of thought of
ideas or product and services.

Thank you!