Regent College London - Digital Marketing in Communications Strategy

This presentation provides an overview of digital marketing strategies and their application in communications. It covers various digital marketing components, including Search Engine Optimization (SEO), Pay Per Click (PPC), Content Marketing, Social Media Marketing, Affiliate Marketing, Marketing Automation, Email Marketing, and Online PR. Each strategy is explained in detail, highlighting its importance and application in achieving marketing and communication goals. The presentation emphasizes the role of digital marketing in brand promotion, customer engagement, and overall business growth. The use of these strategies helps organizations to design better communication channels and manage their operations more efficiently. Desklib offers a range of similar resources for students seeking further assistance.

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London
Digital Marketing- Digital marketing is also known as online
marketing and this is used for promotion of the brands for connect with
potential prospects with motive of converting them into leads. Internet
and other forms of digital communication such as social media, e-mail,
web-based advertisement, etc. perform an important role and this helps
the management for completion of all work according to decided
marketing channel. Moreover, the marketing campaign involve digital
communication and it consists of digital factors that helps to manage
work with decided prospective factors. From the perspective of different
organizations this is understand digital marketing helps to reach towards
all those areas which make better process for marketing the organization
online leads which provide high value to consumers in completion of
work according to the current market related tracks.

SEARCH ENGINE OPTIMIZATION (SEO)
SEO- The process of getting traffic with the use of free, editorial, organic and natural results which is
based on the search engine. SEO (Search engine optimization) is identified as one of the most
important tool which is used for target the individuals with implement various kinds of search. Like,
Image search, local search, video search, etc. are adopted by the management and this helps in
completion of work with set of two-way interaction channel by providing easy search factors.
Moreover, news search engine also helps for make long term results by offering the appropriate
technical support to the individuals. This helps for complete the work in a proper manner to manage
task with proper coordination.

PAY PER CLICK (PPC)
PPC- The PPC advertising is identified as one of the most
appropriate form of paid digital marketing and this also helps for
advertise fees each time that helps in completion of work. Along
with this the digital marketing helps for make long term
perspective through which PPC is used to apply the
advertisement on the social media. Facebook, Twitter, Linked-in
and different social media platforms are utilised by the business
venture and most of them are considered toward the use of PPC
digital marketing factors because it helps for manage work
according to the commission base. So the pay-per-click is
identified as an online advertiser which promote the business
with the use of paying search engine. In simple terms, this PPC
model is an another method to buy visitor instead of bringing
them in an appropriate manner. From perspective of
communication pay-per-click allow user to attract individuals in

CONTENT MARKETING
Content Marketing- The term content marketing is recognised as creation and distribution of digital
marketing that work with the purpose of maximising the brand awareness, use of effective search engine, get top
ranking, etc. for generate high interest of audience towards organisation. Moreover, content marketing
recognised as an important technique and this is used to distribute relevant, valuable and consistent content for
attracting the targeted audience. This also refers that all objectives are drive by the management with induce of
profitable actions and activities and to demonstrate them the strategic marketing approach is used for retain
targeted audience.

SOCIAL MEDIA MARKETING
Social Media Marketing- The term social media marketing
is identified as one of the most important components and the
channel of digital marketing. This simply understand about
marketing of products and the services through the social media
platforms such as Twitter, Instagram, Youtube, Google, etc. This
typically engage the networking sites and it use to seek out the
different contest related with business and this involve the
engagement of followers that seek out the influencers for post
the content to manage work with engage of the contest that helps
for make more updates about the business functions and this
helps to induce the different types of digital marketing in order
to make better brands. For communication digital marketing use
social media with make better collaboration that helps for
manage the work with motive of gain quick response from social
media campaigns.

AFFILIATE MARKETING
Affiliate Marketing- The partner advertising is a strategy for acquiring commission which is
procured by the board for advance the organization items. This is additionally distinguish as quite
possibly the main point of view which help to procure more commission related with business.
TESCO, likewise use the offshoot advertising as the specialized strategy since this work as a model
in which both advertiser and client get advantages to perform hierarchical work. In straightforward
terms, associate advertising function as quite possibly the main viewpoint that assists with focusing
on crowd for longer period. Additionally, commission framework is more powerful in light of the
fact that this aides for improve and successful outcomes by focus on the right number of people

MARKETING AUTOMATION
MA- The selected computerization model is utilized by enterprise for working
on the presentation of outreach group and this characterize that the rationale of
complete all work in a legitimate way. With the utilization of online strategies
the board is utilized for oversee task through make long haul viewpoints and
this assists with drawing in advertising exercises in a more powerful way. The
labour force connect long haul viewpoint and it assists with doing job in a
more fitting way and the current market situation, likewise relates with
advertising computerization strategies. With the utilization of computerized
frameworks issues related with human is diminished and this further develop
item quality by complete work as per same guidelines. Likewise, the current
showcasing computerization points of view assists with performing work in a
fast way.

EMAIL MARKETING
Email Marketing framework is recognized as the plan of systems which is used by promoters
for perceiving the methods for accomplish picked or needed association targets or objectives.
Email publicizing capacity as an appropriate course of action which outfit business direct
correspondence channel with the reasonable chance and this results it helps the chiefs for
better and effective brand headway. In the current circumstance, E-mail publicizing is a best
gadget for overhaul the arrangements, further foster brand dedication and to pass on huge
information. This is one of the practical direct exhibiting techniques which is used at an
immense level for centre around individuals. The current rules consider that email exhibiting is
used as a correspondence channel since this is one of the master approach to manage perform
work in a suitable manner.

ONLINE PR
ONLINE PR- The online electronic PR and this is used for direct assignment in an appropriate manner and it helps for outreach
the bloggers and it helps in finish of task with goal of incorporation the picked task with use of effective work systems. Maybe the
primary occupation of online PR technique is to work on the awareness of the affiliation brand with using the online methodologies.
The central usage of online PR is to offer the opportunity related with business by zeroing in on a more broad group and this is used
to reach with the decided methods. As per the perspective of automated perspective online PR is used by the business for work on
online presence of affiliation and this also assists the leaders with getting revived and quality related information. Affiliation experts
utilize the online PR structure for feature and target affiliation website for additional foster relationship for situating of items in a
basic manner.

SUMMARY
The above presentation consider that digital marketing is quite one of the most important perspective for completion of all work in
an organized manner. With understand of current market scenario, authorities identify and seems communication as an most
effective method through which longer results is obtained in the global market. From the perspective of different factors this is
determine various communication tools exists such as pay-per-click, content marketing, social-media marketing. Etc. are utilized by
management and this helps for induce better perspectives specifically to design the transparent communication channel to manage
the overall work with more efficiency. Fundamental communication perspectives considered for implement the straight forward
techniques that engage the organization and individuals both to use the work methods related with fundamental information to
control company operations in proper manner.