BMP3006: Digital Marketing Communications Strategy - Burger King Ads

This presentation provides a comprehensive analysis of digital marketing strategies, focusing on their application in communication strategies, particularly with examples from Burger King's advertising campaigns. It explores how platforms like Twitter and Instagram contribute to the promotional aspects of the marketing mix, examining their effectiveness in reaching and engaging consumers. The presentation also includes a ranking of these platforms based on their performance and references current studies on digital marketing strategies to support its arguments. The analysis emphasizes the importance of digital media in maximizing profitability and expanding the consumer base, concluding that a well-executed digital marketing strategy is crucial for modern businesses.

Practical Digital
Marketing

Table of content
 Executive Summary
 Introduction
 Digital marketing strategy
 Digital marketing example
 How Twitter contributed to the communication strategy for Burger King ads
 Twitter and the promotional aspects of the marketing mix
 How Instagram contributed to the communication strategy for Burger King ads
 The promotional aspects of the marketing mix
 Ranking of Twitter and Instagram
 Current studies on digital marketing strategies
 Conclusion

Executive Summary
The executive summary of the practical digital marketing plan might offers an abbreviated of the whole
digital marketing strategies and digital marketing example. It will involve the sections in the report like
the manner that how contributed to the communication strategy for burger King ads, how Instagram
contributed to the communication strategy for Burger King ads, the promotional aspects of the
marketing mix and many other terms.

Introduction
Digital marketing will defined the suitable section as the marketing field of management. It is a
relevant term that is utilized by management and business in respect to advertise their
managerial goods and facilities by creating of awareness of their company. Digital marketing is
a procedure of marketing of the goods and facilities of the company by digital media mediums.

Digital marketing strategy
Digital marketing strategy that is created by the business of
management in respect to advance their products and facilities in
an efficient way. It will evaluated as the activities that might be
utilized in the management to accomplish their orientated targets
and aims.

Digital marketing example
Social or digital media marketing is termed as an essential section for each and every business of management to
promote their goods and services as effectively and efficiently.
 Twitter – Twitter is a famous social media platform by which several individual will present their suitable message
to their consumers in order to influence various consumers..
 Instagram - As also in this, there are individuals who can follow anyone and like or comment on their pictures that
are related to their any products and their services.

How Twitter contributed to the communication
strategy for Burger King ads
Twitter is in one of the high set of medium of following and involving with the consumer and knowing their response in
terms of their goods and facilities. In relation to the burger advertisement, it is effectively fascinating that it will supports
in attracting consumers as effectively and efficiently. As when goods are produced then managers will create approaches
and plan of actions to advertise their goods.

Twitter and the promotional aspects of the
marketing mix
Twitter is utilized by the management in respect to advertise their
goods and facilities. Hence, this handle will supports the
management in advertising their schedules and maintain frequent
consumer dealings. The business of management will develop a
particular features of the management in respect to conduct brand
advertising.

How Instagram contributed to the communication
strategy for Burger King ads
 Instagram is termed as an other high set of platform through which management might be capable to advertise
their products and their facilities by uploading several updated images and videos in Instagram.
 Instagram is asserted as one of the digital communication plan of actions that might be seen in as globally. At
present time, there are various sort of the management that are utilizing their manner.

The promotional aspects of the marketing mix
Instagram will supports an individual in advertising their image and videos and will share it
with everyone as effectively. Instagram will also allow the management to create
advertisement of their goods and their services by several advertisement campaigns.

Ranking of Twitter and Instagram
 Twitter - Twitter are reaching at advanced amount of multitude as the management will create tweets of
their managerial goods and facilities and individual will retweeting on it.
 Instagram – Instagram is higher section of platform for the management in advancing their brand. As
there are almost 2 billions active individuals who would love to utilize Instagram in an effective manner.

Current studies on digital marketing strategies
Presently Burger King are having 1.9m followers on Instagram and it is up-grading their post is
348 Instagram images and videos from Burger King. The management is providing their
section to offer 30% discount and will also offers discount coupons.