Examining Digital Marketing in a Specific Communications Strategy

This report examines the application of digital marketing within a specific communications strategy, emphasizing its role in broadening reach, tailoring messaging, and cultivating relationships with target audiences. It defines a digital marketing plan as a set of actions utilizing online platforms to achieve business objectives, supported by paid, earned, and owned media. The report reviews digital marketing examples, such as Zappos' brand messaging, and analyzes their contribution to communications strategies, considering target customers, objectives, message and media methods, and monitoring and control mechanisms. It also discusses the promotional and marketing mix, highlighting its importance in promoting products and improving an organization's reputation. The conclusion emphasizes the significance of digital marketing strategies in attracting customers and enhancing business in today's environment. The document is available on Desklib, which provides all the necessary AI based study tools for students.

Use Of Digital Marketing In A Specific
Communications Strategy

Table of content
Introduction
Review the digital marketing examples .
Contribute to the communications strategy
Promotional and marketing mix
Effectiveness
Conclusions
References

Introduction
Launching social media campaigns, sending out email newsletters,
running banner ads, or posting native advertising articles are all
examples of this. Businesses can use digital communication to broaden
their reach, provide tailored messaging, and cultivate meaningful
relationships with their target audiences.

What is digital marketing strategy
Your digital marketing plan is a set of actions
that will help you achieve your business
objectives by utilising well chosen online
marketing platforms. These channels include
paid, earned, and owned media, and they can all
be used to support a single campaign for a
certain line of business.

Digital communication strategy
Communications strategy- A communications strategy, also
known as a communications plan, is a document that defines the
aims and techniques of an organization's outreach operations, such
as what the organisation wants to share with the public and who it
is attempting to reach.
Target Customers
The Goals - Objectives Of Communications
Message And
Media Methods
Monitoring And Control The Effectiveness

REVIEW THE DIGITAL MARKETING
EXAMPLES .
Zappos: The message of the brand is that they
inspire the world by showing their amaing
performance with the delivery.

How they contribute to the communications strategy
Target Customers
The Goals - Objectives Of Communications-
Message And
Media Methods
Monitoring And Control The Effectiveness

Promotional and marketing mix
Promotion is a part of the marketing mix that involves both
the buyer and the seller and tries to promote a product,
activity, or brand among target customers in order to boost
sales. However, rather than only raising revenue, promotion
might also attempt to improve the organization's reputation.

Conclusion
In this respective report it has been concluded that the DM strategy is very important in today genration business as it is
concerned with attracting a lot of people to the business.

References
Saura, J.R., Palacios-Marqués, D. and Ribeiro-Soriano, D., 2021. Digital marketing in SMEs via
data-driven strategies: Reviewing the current state of research. Journal of Small Business
Management, pp.1-36.
Cowley, S., Humphrey Jr, W. and Muñoz, C., 2021. Industry Certifications in Digital Marketing
and Media Education: An Examination of Perceptions and Use Among Educators. Journal of
marketing education, 43(2), pp.189-203.
Zahay, D., 2021. Advancing research in digital and social media marketing. Journal of
Marketing Theory and Practice, 29(1), pp.125-139.