The Use of Digital Marketing in Specific Communication Strategies

This essay explores the use of digital marketing in specific communication strategies, focusing on how businesses leverage digital media to enhance sales and profitability. It discusses various digital marketing strategies, including social media marketing, search engine optimization, and content marketing, emphasizing their role in attracting customers. The essay reviews digital communication strategies, highlighting the shift from traditional media to digital platforms like messaging apps and social networks. It examines how YouTube and Instagram contribute to the communication strategies of Gillette and Spotify, respectively, detailing how these platforms are used for promotion and customer engagement. Furthermore, it analyzes the effectiveness of these social media measures, considering factors like user base and promotional content. The essay concludes that digital marketing is essential for modern organizations to promote products and services, build brand awareness, and foster customer relationships.

Use Of Digital Marketing In A
Specific Communications
Strategy

Table of content
• Introduction
• Digital marketing strategy
• Digital communication strategy
• Review of digital marketing examples
• Discussing the communication strategy for the respective organizations, as art of the
promotional aspect of the marketing mix
• Effectiveness and ranking of examples
• Conclusion
• References

Introduction
Digital marketing refers to the process of promoting and
marketing products and services on a business through
digital media. The digital marketing allows a business to
effectively enhance their overall all sale and profitability.
There are several types of digital marketing strategies
utilized by businesses that help them to optimize customers
perspective to attract them towards products and services
offered by business. Social media strategy is one of the most
effective in digital marketing and has the highest rate of
attracting customers towards a business. The following
presentation will include discussion upon digital marketing
strategies along with communication strategies. Moreover,
promotional aspects of marketing mix with relative
examples. In addition to this it will consist of two examples
of social media strategy which are utilized to enhance the
productivity. Furthermore, it will discuss the effectiveness
and ranking examples of utilized social media.

Digital marketing strategy
The digital marketing strategy is a strategy the enables a
business to set actions which assist in utilizing online
channels to achieve organizational objective and goals. There
are various online channels which can include paid, owned
and earned media. The digital marketing strategy involves an
action plan which enables a business to effectively establish
and launch their online marketing strategy which brings
productivity to the business. Moreover, it provides assistance
in building awareness relative to the brand of the company
through strategic web campaigns. This helps the organization
to generate large revenues and gain valuable leads for the
business. There are various types of digital marketing
strategies such as search engine optimization, social media
marketing, video production along with content and e-mail
marketing which enable a business to reach a large customer
base.

Digital communication strategy
Digital communication is crucial for branding in the modern-
era as certain communication professionals are being used by
organizations to establish their businesses. The business use
print media, radio, and billboard advertising along with TV
advertisement to communicate with their customers, but in
the modern-era digital platform such as messaging apps,
social networks and emails have proven to be more effective.
The digital communication allows a business to target a
specific audience to share their products and services. The
digital communication strategy helps a business to
accomplish goals and objective effectively and establish
monitoring and control as well.

Review of digital marketing
examples
There are various example of digital marketing which are used by organizations. Some of the social media
marketing consists of search engine optimization, content writing, web advertising. In this various marketing
strategies are used such as Instagram, Youtube, Twitter and Facebook. These assist a business to enhance their
overall brand image and ensure customers are satisfied effectively

Example 1 – How YouTube contributes to the
communications strategy for Gillette.
YouTube is the biggest platform in the modern-era for
marketing and promoting good and services digitally.
In context to Gillette, it has assisted them to create
awareness about their products by targeting
customers in an effective manner. The main objective
of this organization is to enhance and attracts young
customers towards their company and its products
and services. YouTube will assist the organization to
enhance their customer’s satisfaction and generate
large amount of profits as well. This can be
contributing to communication strategy because this
will assist the customer to like and comment below
the video and share their view about the company’s
products and services.

Example 2- How Instagram contributes to the
communications strategy for Spotify.
Instagram is currently one of the biggest social media
platforms which is immensely popular among the
youth. It consists of customers that consist of
primarily teenagers and young adults. In context of
Spotify, it helps the organization to post videos and
picture content about their services to attract potential
customers. Moreover, it assists in establishing
awareness among customers relative to latest feature
and updates of the application. This will allow the
business to increase their interaction with their
customers and solve any issues face by customers in
an effective manner.

YouTube and promotion aspect of marketing mix
YouTube consist of advertising and marketing of products and
services which provides assistance in improving its overall
visibility. There are various companies that promote their products
and service through films and videos in order to attract large
customer base in an effective manner. This helps business to
efficient promotion along with the ability to generate more
revenue. The YouTube platform allows the customers the ability to
comment under videos of promotion content of businesses along
with the feature to chat in order to solve any queries that they may
have. YouTube allows for effective communication of a business
products and service to customer at a large scale. Furthermore, it
allows organization to keep their promotional context relevant foe
the customers for a longer period of time as it is always accessible
to them on their website.

Instagram and promotion aspect of
marketing mix
Instagram allows business to keep their customers aware about
their latest offering of products and services along with upcoming
technologies in their business environment. This helps the
customers to establish a relationship with the companies as they get
to know the products and services offered by them. Moreover, it
enables the customers the ability to comment, share and like post
which are put up by the companies. Instagram provides assistance
in attracting more customers towards their post which can be
analyzed through the amount of views and likes on a post. This
also allows in getting feedback and perspective of customers and
their targeted audience. Instagram also allows in chatting with the
customers through which it becomes less complex to solve issues
faced by customers relative to products and services. Furthermore,
the platform allows business to understand what their customers
wants and needs are based on the feedbacks an analytics.

Effective and rank of examples in utilizing of
social media measures
YouTube
YouTube is the most view website across the world and has one billion active users. It involves the most
effective way to watch videos which contain promotional content as well. Organizations use this digital
media platform for effective promotion of their products and services which enables them to reach a large
number of customers in less amount of time. It enables business to develop and launch attractive
advertisement on the platform which assist them in targeting customers and promote the products and
services offered by them. Moreover, YouTube provides assistance in connecting customers with the overall
brand through the utilization of comment section along with the ability to share the promotional content for
various others. This helps businesses to expand their overall reach as it also allows generation of paid
videos and advertisements. It also enables the customers in giving feedback and review relative to the
promotional content of business. Furthermore, it allows customers to chat with brands if they have any
queries relative to issues of products and services. The digital platform has helped various business to
become relevant to their customer base in an effective way along with being cost effective it has proven to
be a vital marketing tool for businesses around the world. YouTube platform has a turnover of 19.8 billion
USD every year.

Effective and rank of examples in utilizing of
social media measures
Instagram
Instagram is termed as the biggest digital platform in the modern-era for organization s to promote their
products and services in an effective manner. It consists of primarily young audience at a large scale and
helps business to establish relations with customers in knowing their preferences. The platform enables an
organization to enhance their customers experience and ensure they are aware about the latest features and
technological updates. The platform consists of features such a s likes, comments and the ability to share
post with others. There are currently over 2 billion active uses on Instagram. Moreover, the effectiveness of
choosing this platform as digital marketing platforms is to provide true and accurate information about a
particular organization along with followers and following of the page. Furthermore, the digital platform
has given companies the ability to expand their customer’s base through effective targeting and paid
promotions which help in widening their overall customer reach. This digital platform has become the new
way of promoting businesses products and services to customers and analyzing the overall performance of
the marketing at the largest scale.

Conclusion
From the above presentation it is analyzed that, digital marketing is crucial in the modern-era for organization
to promote their products and services to its customers in an effective manner. There are various digital
marketing strategies that can be used by organization that enable them to be effective and efficient in the
marketing. In the given presentation it is focused on social media advertising relative to digital platform such
as Instagram and YouTube. The both digital platforms assist an organization in attracting potential customers
by developing attractive digital advertising content to expand their customer base. Moreover, it helps a
business to develop effective communication plan to enhance their relationship with their customers and
improve their overall brand awareness.

References
REFERENCES
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