Infotech Pte Ltd: Digital Marketing Company Project

This document presents a comprehensive project proposal for establishing a digital marketing and mobile application development company, Infotech Pte Ltd, in India. The company aims to initially focus on developing mobile applications for NGOs, including a virtual simulation game to increase public awareness. The proposal outlines the project's goals, objectives, deliverables, work breakdown structure, key personnel, budget, and potential risks. It also includes a detailed timeline, resource allocation, and mitigation plans for identified risks. The project utilizes the PRINCE2 methodology and includes a budget of $65,664.00. The document also provides a list of references used in the project proposal.

Infotech Pte Ltd
Establishing a digital marketing and app development company.
Student Name:
Student ID:
Course Name:
Course ID:
Faculty Name:
Key Members:
William Watts - Owner
John Lawrence – Operations Manager
Charles Bell – Marketing Manager
Alfred Berry – Finance Manager
Ernest Booth – Human Resource Manager
Joseph Cole - CTO

Table of Contents
Project Overview........................................................................................................................2
Statement of the problem...........................................................................................................2
Project goals and objectives.......................................................................................................2
Project deliverables....................................................................................................................4
Work breakdown structure.........................................................................................................4
Key personnel and resources....................................................................................................13
Budget......................................................................................................................................14
Risks.........................................................................................................................................16
References................................................................................................................................18

Project Overview
This project proposal briefly showcases the project that has been undertaken. The purpose is
to open a business unit in India. The company is a digital marketing and mobile application
development company. Initially, the company will focus on developing mobile application
for NGOs. The application will be used by NGOs to connect with the mass and share what
they do. The mobile application will also have virtual simulation game of NGOs and players
will be able to play online. The game will provide virtual situation on NGO activities and the
users can operate an NGO in the game as similar to real one. The revenue will be earned
through advertisement. The subsections ahead detail on various aspects of the project.
Statement of the problem
A digital marketing and mobile application company will be opened in India. The initial goal
of the company is to develop mobile applications for the NGOs that are working in India and
help them grow their popularity on online medium. NGOs are less valued in comparison to
the effort they make for the society. Lots of people are unaware of how NGOs work and
whether they are good for society. The company will develop real life simulation game of
NGO activities for the masses to increase its popularity. The process of opening the business
and first mobile application will take one year. The stakeholders are company owners,
management, project team, investors and future customers.
Project goals and objectives
The project goal is to establish a digital marketing and mobile application development
company based in India within 12 months’ time period.
Given below are objectives:

- To procure funding for business in two months
- To set up business in India in the next three months
- To develop mobile application for NGOs and launch in the next seven months.
Milestones are given below:
Project Milestones Timeline
Scope Completion 21.3.17-24.3.17
Fund Acquisition 24.3-5.5
Business Environment Assessment 5.5-19.5
Process Identification 19.5-9.6
Company Opening Procedure
complete
9.6-21.7
Office Set up 21.7-1.9
Staff Hired 1.9-22.9
Required Software analysed 22.9-27.9
Software developed 22.9-24.10
Testing complete 24.10-5.12
Documentation complete 27.9-9.11
Pilot testing complete 5.12-5.1.17
Deployment complete 5.1-9.2
Project closed 1.3-8.3

Project deliverables
The project deliverables are what is expected at the end of the project (Duncan, 1996). Given
below is the list of project deliverables that are expected to be achieved by the end of this
project:
Project Deliverables
Acquired Fund
Business Assessment report
Business opening process report
Office Space
Hired Staffs Developed Software
Software tested and deployed
Project closed
Work breakdown structure
WBS is developed for activities that are conducted in the project. It helps in clear
arrangement of activities (Cleland and Ireland, 2006). The table below shows the work
breakdown structure with timeline and the individual responsible for the same:
WBS Task Name Duration Start Finish Predecessors Resource Names
1
Online System
Development
247
days?
Wed
01-
03-17
Fri 09-
02-18

1.1 Scope 17 days
Wed
01-
03-17
Fri 24-
03-17
Project
Analyst,Project
Manager
1.1.1
Determine project
scope
3 days
Wed
01-
03-17
Mon
06-03-
17
1.1.2
Secure project
sponsorship
3 days
Mon
06-
03-17
Thu
09-03-
17
3
1.1.3
Define preliminary
resources
3 days
Thu
09-
03-17
Tue
14-03-
17
4
1.1.4
Secure core
resources
5 days
Tue
14-
03-17
Tue
21-03-
17
5
1.1.5 Scope complete 3 days
Tue
21-
03-17
Fri 24-
03-17
6
1.2 Acquire Funding 30 days
Fri
24-
03-17
Fri 05-
05-17
7

1.3
Indian Business
Environment
Assessment
10 days
Fri
05-
05-17
Fri 19-
05-17
8
1.4 Process Identification 15 days
Fri
19-
05-17
Fri 09-
06-17
9
1.5
Completing Procedure
to Open Company
30 days
Fri
09-
06-17
Fri 21-
07-17
10
1.6 Establishing Office 30 days
Fri
21-
07-17
Fri 01-
09-17
11
1.7 Hiring Staffs 15 days
Fri
01-
09-17
Fri 22-
09-17
12
1.8
Mobile Application
Development
100
days?
Fri
22-
09-17
Fri 09-
02-18
1.8.1
Analysis/Software
Requirements
3 days?
Fri
22-
09-17
Wed
27-09-
17
Project Analyst

1.8.1.1
Conduct needs
analysis
1 day?
Fri
22-
09-17
Mon
25-09-
17
13
1.8.1.2
Draft preliminary
software specifications
1 day?
Mon
25-
09-17
Tue
26-09-
17
16
1.8.1.3
Review software
specifications/budget
with team
1 day?
Tue
26-
09-17
Wed
27-09-
17
17
1.8.2 Development 22 days
Fri
22-
09-17
Tue
24-10-
17
Developer,Project
Manager
1.8.2.1
Review functional
specifications
2 days
Fri
22-
09-17
Tue
26-09-
17
13
1.8.2.2
Identify
modular/tiered design
parameters
3 days
Tue
26-
09-17
Fri 29-
09-17
20
1.8.2.3
Assign
development staff
2 days
Fri
29-
09-17
Tue
03-10-
17
21

1.8.2.4 Develop code 15 days
Tue
03-
10-17
Tue
24-10-
17
22
1.8.2.5
Development
complete
0 days
Tue
24-
10-17
Tue
24-10-
17
23
1.8.3 Testing 30 days
Tue
24-
10-17
Tue
05-12-
17
Project Testers
1.8.3.1
Develop unit test
plans using product
specifications
3 days
Tue
24-
10-17
Fri 27-
10-17
24
1.8.3.2
Develop
integration test plans
using product
specifications
4 days
Fri
27-
10-17
Thu
02-11-
17
26
1.8.3.3 Unit Testing 13 days
Thu
02-
11-17
Tue
21-11-
17
1.8.3.3.1
Review modular
code
5 days
Thu
02-
11-17
Thu
09-11-
17
27

1.8.3.3.2 Modify code 5 days
Thu
09-
11-17
Thu
16-11-
17
29
1.8.3.3.3
Re-test modified
code
3 days
Thu
16-
11-17
Tue
21-11-
17
30
1.8.3.3.4
Unit testing
complete
0 days
Tue
21-
11-17
Tue
21-11-
17
31
1.8.3.4
Integration
Testing
10 days
Tue
21-
11-17
Tue
05-12-
17
1.8.3.4.1
Test module
integration
3 days
Tue
21-
11-17
Fri 24-
11-17
32
1.8.3.4.2 Modify code 5 days
Fri
24-
11-17
Fri 01-
12-17
34
1.8.3.4.3
Re-test modified
code
2 days
Fri
01-
12-17
Tue
05-12-
17
35

1.8.3.4.4
Integration
testing complete
0 days
Tue
05-
12-17
Tue
05-12-
17
36
1.8.4 Documentation 31 days
Wed
27-
09-17
Thu
09-11-
17
Communication
Manager
1.8.4.1
Develop Help
specification
5 days
Wed
27-
09-17
Wed
04-10-
17
18
1.8.4.2
Develop Help
system
5 days
Wed
04-
10-17
Wed
11-10-
17
39
1.8.4.3
Review Help
documentation
6 days
Wed
11-
10-17
Thu
19-10-
17
40
1.8.4.4
Incorporate Help
documentation feedback
5 days
Thu
19-
10-17
Thu
26-10-
17
41
1.8.4.5
Develop user
manuals
4 days
Thu
26-
10-17
Wed
01-11-
17
42

1.8.4.6
Documentation
complete
6 days
Wed
01-
11-17
Thu
09-11-
17
43
1.8.5 Pilot 23 days
Tue
05-
12-17
Fri 05-
01-18
Developer,Project
Testers
1.8.5.1 Identify test group 6 days
Tue
05-
12-17
Wed
13-12-
17
37
1.8.5.2
Develop software
delivery mechanism
4 days
Wed
13-
12-17
Tue
19-12-
17
46
1.8.5.3
Install/deploy
software
5 days
Tue
19-
12-17
Tue
26-12-
17
47
1.8.5.4
Obtain user
feedback
5 days
Tue
26-
12-17
Tue
02-01-
18
48
1.8.5.5
Evaluate testing
information
3 days
Tue
02-
01-18
Fri 05-
01-18
49

1.8.5.6 Pilot complete 0 days
Fri
05-
01-18
Fri 05-
01-18
50
1.8.6 Deployment 25 days
Fri
05-
01-18
Fri 09-
02-18
Developer
1.8.6.1
Determine final
deployment strategy
5 days
Fri
05-
01-18
Fri 12-
01-18
51
1.8.6.2
Develop
deployment
methodology
10 days
Fri
12-
01-18
Fri 26-
01-18
53
1.8.6.3
Secure deployment
resources
5 days
Fri
26-
01-18
Fri 02-
02-18
54
1.8.6.4 Deploy mobile app 5 days
Fri
02-
02-18
Fri 09-
02-18
55
1.8.6.5
Deployment
complete
0 days
Fri
09-
02-18
Fri 09-
02-18
56

1.9 Project Closure 5 days
Wed
01-
03-17
Wed
08-03-
17
Key personnel and resources
These are the resources who will take care of the entire project activities (Munns and Bjeirmi,
1996). The table given below describes the individuals who have been taken on board to
conduct the project activities:
Name Responsibility Areas Project Experience
Project Manager PM will handle the entire project
activity.
The hired individual has ten years of
experience in managing medium to
big size projects.
Resource
Manager
The resource manager will be
procuring all the necessary
resources needed for the project
development.
The company owner will act as
resource manager.
Project Testers The PT will be testing the
developed software ready for
deployment,
The PT has three years of experience
in testing software and apps.
Developer Developers will be engaging in
code generation and development
of the mobile application.
There are seven developers with
minimum experience of three years.
They are well versed with their jobs.
Project Analyst The project analyst will analyse Project analyst has extensive

the possible risks and
opportunities associated with the
entire project activities.
experience of fifteen years in
analysing the various project. Prior to
working as PA, he has worked as PM
for ten years.
Communication
Manager
The CM will engage in sharing
the project progress to different
shareholders and will also
engage in documentation
processes.
Communication manager has five
years of experience in the similar
field and knows how to fulfil the
communication need of each
stakeholder.
The project will utilize the prince2 methodology to conduct the project activities. There are
four aspects that are covered within prince2, namely, environment, process, themes and
principles (Lianying et al, 2012). This project is concerned mainly concerned with prince2
processes that consists of various aspects necessary for project development such as quality,
organization, change, risks, plans, and progress.
Budget
It is necessary that the people understand why NGOs exist and how they are helping the
societies sustain their life (Teegen et al, 2004). The company is willing to support this
activity by being a part of it. Not only this, the company will also join the main stream
business to grow further. The table below shows the project budget that is expected to be
invested on the project. The top-down budgeting approach has been considered with near to
actual estimate of all the investments:
Particulars Cost
Scope $11,424.00

Acquire Funding $1,000.00
Indian Business Environment Assessment $1,000.00
Process Identification $500.00
Completing Procedure to Open Company $2,000.00
Establishing Office $2,500.00
Hiring Staffs $2,000.00
Mobile Application Development $45,240.00
Analysis/Software Requirements $960.00
Development $14,080.00
Testing $5,760.00
Documentation $6,200.00
Pilot $11,040.00
Deployment $7,200.00
Project Closure $0.00
Total $65,664.00