Digital Marketing for Consumer Behavior: Future Trends and Analysis

This essay examines the role of digital marketing in understanding and predicting consumer behavior. It introduces digital marketing as an online tool that helps companies understand customer needs and wants effectively. The essay considers the push-pull theory for analyzing changes in customer attitudes and discusses various digital marketing strategies, including email marketing, market segmentation, and relationship marketing. It also explores the use of digital marketing platforms like social media and content marketing in analyzing customer behavior and describes future innovation trends in the field, such as artificial intelligence, voice marketing, virtual reality, user-generated content, and social media channels. The essay concludes with a team task breakdown and a list of references, highlighting the importance of digital marketing in adapting to and influencing consumer behavior.

Understanding
Customers

INTRODUCTION
The digital marketing is considered
as the online marketing tool which
supports the company to know about
customer needs and wants in the
most effective manner. This
innovative technology allows
marketing department of firm to
target and retain new customers by
offering full information about
companies product and services.
•
Figure 1:- Digital marketin, 2022
What Is Digital Marketing, 2022 { Online}
Available Through
https://neilpatel.com/what-is-digital-marketing
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Digital Marketing theories for understanding the
future trends in consumer behaviour
In order to analyse the positive and negative
aspects of future changes in customer attitudes,
the push pull theory is taken into considerations.
This marketing theory will allow the Hilton
company in increasing the conversion of making
customers. The below digital marketing strategies
can allow the tourism industry in evaluating
positive and negative aspects of future customer
behaviour are:
 Email marketing theory:
 Market Segmentation theory:
 Relationship marketing theory:
Figure 2:Digital marketing,2021
The ultimate guide to digital
marketing,2021{Online} Available
through
https://www.searchenginejournal.com
/ultimate-digital-marketing-guide/
417055/#close

Usage of digital marketing platforms in analysing
customer behaviour
The digital marketing is the amazing tool when it
comes in connecting with large number of customers
at the global level. The use of digital marketing tool
also supports the business companies in the creation
of brand awareness as well as promoting the products
and services at the most reasonable prices.
 Social media marketing:
 Content marketing:
Figure 3:Digital marketing,2021
Digital marketing who, why and
how, 2021{Online} Available
through
https://www.scikey.ai/read-
blog/1143_digital-marketing-
who-what-why-and-how.html

Describing future innovation trends in the field of
digital marketing
 Artificial intelligence:
 Voice marketing:
 Virtual reality:
 User generated content:
 Social media channels:

Team task slide
Name of team member Tasks undertaken
Peter Researching data
Allen Extracting valuable information
Mark Designing the project layout
Jordan Making PowerPoint presentation

REFERENCES
 Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing
and integrating online marketing. Routledge.
 Goldfarb, A. and Tucker, C., 2019. Digital marketing. In Handbook of the Economics
of Marketing (Vol. 1, pp. 259-290). North-Holland.
 Richards, M.B. and Marshall, S.W., 2019. Experiential learning theory in digital
marketing communication: Application and outcomes of the applied marketing &
media education norm (AMEN). Journal of Marketing Development and
Competitiveness, 13(1), pp.86-98.

Thank you