Business Digital Marketing: Future Trends and Content Sources Report

This report provides an overview of the evolving landscape of digital marketing. It examines the diminishing role of discussion boards due to the rise of social media platforms like Facebook and WhatsApp, while highlighting their continued importance among gamers and for product innovation. The report discusses the increasing significance of social news sites, driven by mobile phone accessibility, and the growing potential of social bookmarking platforms such as Facebook, Reddit, and Pinterest. It also analyzes the declining popularity of Q&A sites, with the exception of platforms like Quora. Furthermore, the report explores the pros and cons of various digital marketing content sources, including articles, e-books, and white papers, detailing their respective strengths and weaknesses in terms of audience reach, content format, and research requirements. The report draws on the work of Baltes (2015) and Chaffey & Ellis-Chadwick (2019) to support its findings.

Running Head: BUSINESS DIGITAL MEDIA 0
Business Digital Marketing
Student’ s details:-

BUSINESS DIGITAL MEDIA 1
Future of Discussion board, NEWS, Social bookmarking and Q&A sites.
The role of Discussion boards is reducing day by day. There are two reasons behind diminishing
popularity of discussion boards firstly the introduction of various new social media platforms to
communicate with people having similar interests like facebook and whatsapp, which can be
assessed by anyone. The discussion board has gained importance among the gamers and some of
the companies who find discussion board as product innovation technique. Social news sites are
gaining importance over the old sources of gathering information. The mobile phones have made
social news websites popular among people. Mobile phones have made the access to these
websites much reliable. Social media websites like reddit and newsvine display information as
per the comments received by the readers. Thus, the future of social news is growing. The social
bookmarking is leading towards as greater future as the websites like facebook, reddit and
pinterest are allowing users to share their content and comment on it. The Q&A sites are going
under traffic decrease only the news sites like quora are getting popular these days (Baltes,
2015).
PROS and CONS of different sources of Digital Marketing
Article, E-books and White papers are different sources of digital marketing. Each of them have
pros and cons. Articles reaches directly to the specific/target audience, they can be found and
shared easily. The articles are lengthy, this is because most of its content is left unread by the
reader. E-books are efficient source of business marketing it not only provides information about
product/subject but it also includes images and graphics. It is written in simple and
understandable language. E-books require licensing which is a painful and time-consuming
process. Lastly, White papers are popular source of gathering information these days. It includes
facts and figures, which helps in delivering more information about the subject. White papers
should be authentic and carry valid information. Thus, it requires lot of research to develop a
white paper, which makes the process time consuming (Chaffey & Ellis-Chadwick, 2019).

BUSINESS DIGITAL MEDIA 2
Bibliography
Baltes, L. P. (2015). Content marketing-the fundamental tool of digital marketing. Bulletin of the
Transilvania University of Brasov, 8(2), 111.
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing. London: Pearson UK.