Effective Digital Marketing Strategies: Social Media Content Analysis

This report provides a comprehensive analysis of practical digital marketing, divided into two main sections. Part 1 explores the concept of marketing, the marketing mix, and the role of the communication mix. It delves into digital marketing and social media marketing, emphasizing their importance for contemporary businesses. Part 2 presents examples of effective social media content, analyzing successful digital marketing campaigns from companies like H&M and Zara. The report justifies the effectiveness of social media content, highlighting its ability to enhance brand awareness, customer engagement, and overall business growth. The report concludes by summarizing the key benefits of digital and social media marketing, emphasizing their role in modern business strategies. Desklib provides access to this assignment and other solved assignments for students.

Practical Digital
Marketing

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PART 1............................................................................................................................................1
Concept of marketing...............................................................................................................1
Idea of marketing mix along with where communication mix fits.......................................1
About digital marketing...........................................................................................................2
Concept of social media marketing.........................................................................................3
Explanation of why digital marketing and social media marketing is essential to
contemporary businesses..........................................................................................................3
PART 2............................................................................................................................................4
Examples of social media contents which works along with justification...........................4
Effective campaigns that will identify digital marketing......................................................4
Explanation of why social media content is effective.............................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Function of digital marketing is said to be helping individuals to generate their leads and
sales for their business by communicating to individuals who are searching for various product
as well as services. When marketing is considered to be a way of marketing through which
company could be able to perform online prospective leads as well as higher value consumers.
And function of social media marketing benefits companies for expanding their practices in
order to generate a large customer base (Rohm, Stefl and Ward, 2021). This report is basically
relied on practical digital marketing that is divided into two section. As part 1 includes idea of
marketing with marketing mix for a discussion of communication mix. There is a description on
digital marketing along with social media marketing that explains about why digital marketing as
well as social media marketing are essential towards contemporary business. Along with path to
consists of instances of social media content through different campaigns by stablished models
as well as standards of digital marketing, importance to social media content followed by its
conclusion.
MAIN BODY
PART 1
Concept of marketing.
In accordance with viewpoint of Caroline Dorsey,2021, marketing is defined to be an
action as well as method of business in order to sell and promote their product as well as services
in corporate market which involves market advertisement and research. It generally refers to be
reaction that companies make for attracting more customers towards their offerings through high
quality messaging service modes. It aims for providing quality value for respect as well as
customer through their content, by long term objective of explaining value of product, increase in
amount of sales and brand loyalty. Goal of marketing is to perform research as well as analyse
customer as per their focus group in order to evaluate their shopping habits.
Idea of marketing mix along with where communication mix fits.
Marketing mix is defined to be a set of marketing tools that are implemented by businesses
for selling their offerings to their targeted customers (Turunen, 2021). It is defined to be a
marketing technique that combines amount of elements for being hard and solidify product
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company for helping in selling their offerings. It is associated to positioning of products along
with deciding it to sell in to correct market with cost affordable prices. It generally involves
different areas of focus that are being as an element of comprehensive marketing plan. Marketing
mix consist of product, price, promotion and place.
Communication mix basically involves various techniques which are implemented by
company for communicating with their target customers in order to sell their products. It
performs with advertising, websites, social media as well as packaging. It generally performs
with an objective to promote offerings of company for selling in corporate markets in order to
increase their profits (Erdmann and Ponzoa, 2021). There are different components of
communication makes so in marketing it basically involves various ways which a company
could communicate with their targeted customers. Due to marketing communication it is
carrying importance in recent scenario so communication makes as well as marketing of
offerings could be implemented for performing their marketing method. Communication method
could be implemented by companies with performing advertising by which they could be able to
promote their products. Another way of communication mix is said to be personal selling where
communication is being performed with an advantage of company’s product in terms of
converting them into leads of consumers. It is performed by providing safe from ocean which
outcomes in making aware about offerings that are provided by companies towards customers
for purchasing them.
About digital marketing.
With a view point of Aden Andrus, 2021, digital marketing could be defined to any type
of online marketing efforts as well as working. It is referring to be online marketing that refers to
a promotion of companies in order to connect with prospective customers by implementing
internet along with other kinds of digital platforms. It consists of email, website advertising,
social media text along with other factors. It is an element of marketing that deals and utilising
internet as well as online related digital tools which could be able to promote product as well as
services of companies. Digital marketing basically implements various techniques like inbound
marketing which consists of how individual’s tools could be capable to convert their targeted
customers. There are various digital marketing strategies that could be implemented by
companies for promoting their offerings on large base. As some of digital marketing strategies
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which are implemented by companies in order to promote their offerings are pay per click,
search engine optimisation, content marketing and other strategies.
Concept of social media marketing.
In relation to view point of Neil Eneix, 2020, social media marketing could be stated as a
practice of promoting product as well as services of companies through Facebook, Instagram as
well as LinkedIn. It is said to be a method of promoting business practices of companies in front
of their capable customers by using various modes of social media platforms. There are two
major kinds of social media marketing that is social media advertising and social media
management (Osuagwu, 2021). In present scenario customers are mostly present on social media
so it is helpful for companies to implement social media marketing as a business strategy in order
to develop and promote their offerings in front of customers. It generally costs affordable prices
as compared to traditional marketing ways. Social media marketing is effectively targeted in a
new way which is helpful for company for generating qualified leads. It is performed with
various advertising campaigns through which companies could be capable to promote their
offerings in market by keeping them aware through their services in order to increase their
market share and profit margin.
Explanation of why digital marketing and social media marketing is essential to
contemporary businesses.
Social media marketing is constantly growing as an important factor of digital marketing
which would be able to provide them large number of benefits in terms of reaching to various
customers across global world. It has benefited companies to connect with their customers in
order to increase their brand awareness along with boosting update leads as well as sales. Social
media marketing is an element of digital marketing along with this concept is essential for
performing contemporary business in a smooth manner. Relevance of digital marketing and
social media marketing in running contemporary business are explained as follows:
 Digital marketing basically gives various ways to search requirements as well as needs of
customers through contacting them straightly in market place so that awareness could be
created. It is also considered to be a valuable advantage of social media marketing to
generate awareness.
 As comparison to traditional marketing ways digital marketing by implementation of
social media marketing platforms and takes low cost as they are carrying their work by
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performing their business operations on various social media networking platforms
(Parsoya, 2021).
 Digital marketing as well as social media is said to be one of main stress free as well as
profitable marketing platform which could be implemented by businesses in their
contemporary business world for enhancing their brand awareness. It will be beneficial
for companies to increase their brand recognition for generating social media efforts.
 Social media marketing as a type of digital marketing platform carries and important
function in networking as well as communication method. By using these methods in
business operations contemporary businesses could be capable to give them services as
well as products as per their requirement.
PART 2
Examples of social media contents which works along with justification.
There some of instances of social media content that could be implemented by companies
with business operations are explained as follows:
 User generated content: It generally referred to any content, reviews, images and other
factors that are generated by individuals in order to promote product as well as services
by implementing social media account through various marketing channels like Twitter
and Instagram. It is a kind of social media content that is implemented by individuals for
promoting their business idea as well as the concept of carrying their product as well as
services. Some of bloggers are implementing this technique for promoting their services
(Novia, 2021).
 GIFs: It is considered to be very effective method of engaging with customers as well as
grabbing their attention. Different companies are implementing this social media
marketing example for giving ability for delivering effective message within few seconds
so that they could be easily shared with multiple platforms. It is basically mobile friendly
as well as easily accessible for customers. Different companies like H&M is
implementing this social media content in their business operations in order to promote
their products towards customer by providing them their offerings in just one click.
Effective campaigns that will identify digital marketing.
H&M:
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Company is implementing various digital media campaigns with social media for generating
large reach of customers. Company is focused on having advertising with YouTube by creating
videos of the discounted offers with their offers on various festivals along with locations. H&M
is providing socially active on YouTube along with their regularly posting their YouTube videos
with their new collection and provides offers on availing their products with a wide reach. They
are basically showcasing more than 650 YouTube videos on their account. Along with they are
not only focused on online marketing but their handling with generating long term relationship
towards a customer for creating a deeper engagement with them. They are letting their customers
to buy their product rather than promoting them for selling in markets.
Zara:
Company is constantly having their promotion with 236 post on its social media account out
of which they are showcasing their images that are of 143 in number and there posting their
photos content for managing their work in order to accomplish their overall engagement through
promoted products (Naoumova and Katrichis, 2021). Zara is constantly posting various videos
from total of 126 videos in which they are promoting their clothing fabric dresses for providing a
large engagement of customers. Within year of 2017 me has generated more than 1 million
followers in its Facebook account along with they are implementing it as and most successful
fashion retail company by creating 26.4 million followers on Instagram. Company is believing
that their dresses do talking for them and it drives them for having engagement in relation to like
and shares.
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Explanation of why social media content is effective.
Social media lets companies to add their value towards stakeholders in a targeted method by
allowing them for communicating fast with high importance. As satisfied customers are most
likely to promote their product experience two other individuals on online basis so it could
become helpful for companies for promoting their brand as well as bringing up with new
customers of various levels. Social media content is said to be very effective and its importance
is explained are as follows:
 Social listening basically allows companies to observe their customers on social media
platforms so that they could enhance their offerings as per customer’s requirement by
targeting them that could enhance their customer insight and maintain their awareness.
 It benefits in adding value to stakeholders in a planned manner by allowing them to
communicate with high importance for creating valuable experiences for them (D’Auria,
Spena and Bifulco, 2021).
 Social media content is Highly Effective as it gives an opportunity for companies to
create their brand recognition by providing their brand visibility in markets. Companies
are implementing social media content to enlarge their customer base that is an effective
mode.
 It is more effective as it takes affordable cost as compared to other marketing platforms
along with it generates higher reach by implementing various platforms with marketing
research.
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CONCLUSION
It could be concluded from the above analysis that digital marketing as well as social media
marketing carries and important role in performing business operations in a smooth manner. In
recent scenarios these concepts are trending and essential for business for generating large
customer base in order to earn more profits. This report basically explains about social media
campaigns that are performed with digital marketing through complete so that they could be
potential to identify importance of social media.
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REFERENCES
Books and Journals
D’Auria, A., Spena, T.R. and Bifulco, F., 2021. Proximity Marketing and Context-Information
Awareness. Digital Transformation in the Cultural Heritage Sector: Challenges to
Marketing in the New Digital Era, p.161.
Erdmann, A. and Ponzoa, J.M., 2021. Digital inbound marketing: Measuring the economic
performance of grocery e-commerce in Europe and the USA. Technological forecasting
and social change .162. p.120373.
Naoumova, I. and Katrichis, J., 2021. A Corporate Social Responsibility View on Digital
Disruption in Marketing. In The Palgrave Handbook of Corporate Sustainability in the
Digital Era (pp. 543-560). Palgrave Macmillan, Cham.
Novia, T., 2021, May. Rancangan Pemasaran Digital Rm. Liang Kee Seafood 888. In ConCEPt-
Conference on Community Engagement Project (Vol. 1, No. 1, pp. 2345-2351).
Osuagwu, L., 2021. Marketing Research Trends: Issues and Research Direction. International
Journal of Business Studies .5 (2). pp.63-75.
Parsoya, S., 2021. Significance of Technology and Digital Transformation in Shaping the Future
of Oil and Gas Industry. Turkish Journal of Computer and Mathematics Education
(TURCOMAT).12 (3). pp.3345-3352.
Rohm, A.J., Stefl, M. and Ward, N., 2021. Future Proof and Real-World Ready: The Role of
Live Project-Based Learning in Students’ Skill Development. Journal of Marketing
Education, p.02734753211001409.
Turunen, L., 2021. Improving Effectiveness and Customer Experience with Personalized Email
Marketing: Case: Raflaamo Newsletter.
Online
Andrus, 2021, what is digital marketing and how do I get started [Online] Available Through:<
https://disruptiveadvertising.com/marketing/digital-marketing/>
Eneix, 2020, what is social media marketing or advertising [Online] Available Through:<
https://www.fannit.com/social-media/what-is-social-media-marketing/>
Forsey, 2021, what is marketing and what’s its purpose [Online] Available Through:<
https://blog.hubspot.com/marketing/what-is-marketing>
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