MGBBT0UCT: Digital Marketing Innovations and Customer Behaviour Trends

This report examines the role of digital marketing in understanding and predicting customer behaviour, particularly within the hospitality sector. It focuses on how strategies like email marketing and market segmentation, informed by theories such as the push-pull theory, can enhance customer conversion rates. The report also highlights the importance of digital platforms, including social media and content marketing, in gathering customer feedback and identifying future demands. Furthermore, it discusses innovative trends like artificial intelligence and voice-activated chatbots, which can improve customer service and personalize experiences. The analysis emphasizes the need for businesses to leverage technology to build trust and adapt to evolving customer preferences. Desklib offers a wide array of similar solved assignments and past papers for students.

MGBBT0UCT
Understanding Customers

Table of Contents
Introduction:.....................................................................................................................................3
Main body........................................................................................................................................3
Explaining about digital marketing of knowing future trends in consumer behaviour:..............3
Usage of digital marketing platforms in evaluating customer behaviour:...................................4
Describing future innovational trends in the digital marketing context:.....................................4
Team task slide:...........................................................................................................................4

Introduction:
The digital marketing is termed as online marketing tool which allows the business in
attracting attention of large number of customers. The usage of digital platforms like social
media platforms allow the firm to understand customer demands in the most effective manner.
The practise of digital marketing tools in the hospitality sector can allow it to transform the way
customer searches for their trip. In addition to this, the technology can also assist hotel
companies of UK to build trust among customers through sharing trusted views. This report will
involve the digital marketing theories as well as future digital trends in hospitality sector.
Main body
Explaining about digital marketing of knowing future trends in consumer behaviour:
For understanding the changes in customer behaviour, the push pull theory is taken into
focus. This will enhance the customer conversion rate in the effective manner for hospital
companies of UK. The below mentioned are digital marketing strategies:
Email marketing theory:
This type of digital marketing assist the hotel businesses to analyse the future purchasing
patters of customer. This can enable the hotel firms to send important information related to
timely discounts offer. It will also allow the company to gain great insight about customer needs
and wants.
Market segmentation theory:
This digital marketing theory can enable the hotel firms in attaining the needs of
customers by segmenting the market according to the needs and demands of customers. It also
support the hospitality industry to evaluate the future customer demands by analysing the
personal information shared by customers in proper manner.

Usage of digital marketing platforms in evaluating customer behaviour:
The digital marketing platforms provides the facility to the business users as through
using the social media platforms the hotel companies can better analyse the problems faced by
customers by reading their feedbacks. The following point describes the digital marketing
platforms and their usage:
Social media marketing:
The social media platforms like You-tube or Facebook can provide support to the hotel
companies in drawing attention of large number of customers by posting eye catching posts
describing their famous discounted offers. The practise of social media platforms can allow the
company in knowing the current demands of customer in most effective manner.
Content marketing:
This digital marketing platform can assist the hotel companies in evaluating the demands
of customer by writing as well as creating posts in the pages of social media platforms. This
plays a key role in impacting the future demands of customers by posting various tourism
services and facilities.
Describing future innovational trends in the digital marketing context:
The innovative technological changes assist the company to lays more importance on
initiating communication with the diverse customers. The following are the new trends in
relation to digital marketing are:
Artificial intelligence:
The evolution of artificial intelligence as well as machine learning technologies supports
the firm in receiving real time information for enhancing customer assistance programs and
improving new product line in the most effective manner. For example: voice activated chatbots
allows the firm in diversifying customer service experience in positive manner.
Team task slide:
Name of team member Tasks undertaken
Kevin Researching data
John Extracting valuable information
Anderson Designing the project layout

Peter Making PowerPoint presentation