Comprehensive Analysis of Digital Marketing Strategies and Data

This report offers a comprehensive overview of digital marketing, beginning with a comparison of traditional and digital marketing methods, highlighting the shift towards digital platforms and the importance of social media. It then delves into customer touchpoints, explaining how companies interact with customers and manage their journey, including the use of omni-channel strategies to improve customer relationships. The report further explores data analysis within digital marketing, outlining systematic methodologies for defining problems, setting data-driven goals, collecting data, and implementing changes to enhance marketing performance. The conclusion emphasizes the value of digital marketing in generating market growth through strategic approaches, customer engagement, and data-driven decision-making. The report includes references to relevant books and journals, providing a robust foundation for understanding the subject.

DIGITAL MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Traditional and Digital Marketing...........................................................................................1
2. Customer Touchpoints and omni-channel of customer journey:.............................................2
3. Analysis of Data through Digital Marketing...........................................................................3
CONCLUSION:...............................................................................................................................3
REFERENCS...................................................................................................................................5

INTRODUCTION
Digital marketing refers to the marketing of products and services by the use of digital
platforms which are used to generate awareness towards the products and services offered.
Digital marketing is a system used to create which increased the performance of the system
which can be boost up the performance of firm.
This study includes the various means of marketing in comparison with traditional and
digital marketing. Customer touchpoints which are used to evaluate strategies for the companies
explaining the use of omni-channel which can be used to generate a techniques of digital
marketing.
MAIN BODY
1. Traditional and Digital Marketing
Traditional Marketing Digital Marketing
Value and advertising It was dependent on the
advertisement strategy which
was dependent on print media
like newspapers, radio,
television sets and billboards
which were the means of the
advertising channel in the
traditional marketing. Major
tool was the use of print media
which was a means of
adversing the traditional
method rely in the four p's of
marketing which was the
fundamental of the marketing
strategy. They used a proper
sales funnel for the marketing
strategies.
Digital marketing is dependent
on the digital platform which
is now used by each and every
person. Digital marketing is an
easy tool which can be used
for advertising using social
platform. With the growth of
technological advancement
have been made to develop
various strategies of
marketing. Social platform is
used to develop marketing
strategies. Advertisement has
been boosted with the use of
social platform(Chaffey and
Ellis-Chadwick, 2019).
Communication Ways of communication was
the use of telephones and fax
which was used as a means of
communication. A
communication channel
created a mouth of
advertisement and increases
the purchasing power. It is
always a one way
communication channel. It
Communication channel
through this means is very
much simple and easy means
of communication. Digital
marketing is a two way
communication channel which
provides a way in which the
responses can be traced and
shared which can help in
improvising strategies.
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does not generates feedback
and responses from the
audience.
Data Driven Data driven is a one way
channel in which the inputs are
traced no outputs are seen they
can only be traced with the
help of sales. Communication
channel is an easy way
through advertisements of
radio(Chaffey and Smith
2017).
Digital marketing is an easy
channel which can be used to
for exploring out the data
social media campaign can be
used to drive out the data
through open channel the
feedbacks can be traced.
2. Customer Touchpoints and omni-channel of customer journey:
Customer touch points refers to the ways in which a company gets in touch with the
customers, this helps in generating a feedback from the customers. It can be a journey of a
customer from start to finish and afterwards which tells an organization about the journey life
cycle of the customer and ways to improve it. It mainly consist of three measures before
purchase, during purchase, after purchase(Kannan, 2017). This is a measure to create a customer
service management more appropriate and improved. Company's touchpoints can be websites, e-
mails, advertisements etc. these are digital touchpoints which can be used to create a channel
which can be used in expansion of customer base. This moreover improves customer relationship
life cycle which can be used to generate awareness of the products and company. Touchpoints
can differ from customer to customer and create a different paths. Which are categorised in
segments and are addressed through segments which carries out through a channel which helps
in improvising the strategies to facilitate more of customers. Analysing the map can improve the
customers and helps in generation of customer services which can build a healthy customer
relationship. Life cycle stages are most important aspect which is used by the company. Use the
information you gather as to determine the falling aspects of the company and try to find the
solution to overcome it.
Omni-channel
Omni-channel is a means in which a company used the experience form the past that is
the data from the customers which helps in various means of improvising which includes design
structures, marketing strategies, improvising resources which can be used to improve the
strategies, which leads to market generation. It a means of providing a platform for the customers
which leads to the development of the organization(Todor, 2016).
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3. Analysis of Data through Digital Marketing
Analysis of Data can be carried out with the help of the tracking various social media
platforms the data can be analysed as per the needs of the organizations. This can be done by the
method of indicating the touchpoints which are required by the organization. Data analysis is
done in order to evaluate out the success ratio or failure ratio which are carried out to improve
the performances of the organization(Walliss and Rahmann, 2016).
This is carried out through a systematic methodologies:
 Define a problem
 Set data driven goals
 Collection of data
 Changes to be carried out
Define a problem- The problematic approach is carried out which can help in improve in sales
strategy which can help in data generation. A problem defined must be approached various
means are calculated by the means of errors or loop holes generated. A defined problem is seen
and analysed.
Data driven goals- Data which is to be carried to find a solution is set up by evaluation by
experts. Goals are set up with the data provided which can be evaluated to find a solution which
can be evaluated out to achieve in a strategic developments.
Collection of Data- Data related to problem is collected and defined which is set up by the the
experts which carries out the evaluation process. Data collection is done on the basis of acquired
problems which can be used to find out the solution, which helps in profit generation of the
company.
Changes: Data is evaluated using various algorithms and the changes are made with the help of
problems which are generated, an achievable solution is carried out which helps in the profit
generation of the firm(Wilder and Wilder, 2017).
CONCLUSION:
This study concludes that digital marketing is an easy platform which helps in the
generation of market by various strategical approaches used by the organization. Use of customer
touch points are made to evaluate various the marketing approaches and finding ways to improve
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its feasibilities. Means of data analysis is carried out for the use of improvising market
strategies. Ways to improve methods of marketing and functioning of the organisation.
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REFERENCS
books and Journals
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Chaffey, D. and Smith, P.R., 2017. Digital marketing excellence: planning, optimizing and
integrating online marketing. Taylor & Francis.
Kannan, P.K., 2017. Digital marketing: A framework, review and research agenda. International
Journal of Research in Marketing. 34(1). pp.22-45.
Todor, R.D., 2016. Blending traditional and digital marketing. Bulletin of the Transilvania
University of Brasov. Economic Sciences. Series V. 9(1). p.51.
Walliss, J. and Rahmann, H., 2016. Landscape Architecture and Digital Technologies: Re-
conceptualising design and making. Routledge.
Wilder, J. and Wilder, H., 2017. Navigating the Digital Landscape. The Resilient Mental Health
Practice: Nourishing Your Business, Your Clients, and Yourself, p.85.
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