Digital Marketing Report: Social Media Examples and Ranking

This report provides an overview of digital marketing, exploring its concepts and applications. It examines the use of Twitter and Instagram in promotional campaigns, specifically focusing on the Girls Scouts and Starbucks. The report analyzes the promotional mix of each platform, evaluating their effectiveness in reaching target audiences and driving business results. It ranks the examples based on their impact and concludes by emphasizing the importance of digital marketing in modern business strategies, highlighting how platforms like Twitter and Instagram can facilitate product recognition and increase sales. The report also includes references to relevant academic sources.