Digital Marketing Report: The Role of Digital Marketing in Business

This report delves into the realm of digital marketing, commencing with a foundational definition of marketing and its core components, including the marketing mix and communication mix. It then transitions into an exploration of digital and social media marketing, emphasizing their significa...Read More

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Define marketing.........................................................................................................................3
Marketing mix and communication mix......................................................................................3
Digital marketing.........................................................................................................................4
Social media marketing...............................................................................................................5
Digital marketing and social media marketing are essential for contemporary business............5
TASK 2............................................................................................................................................5
Social Media real life examples...................................................................................................5
Examples of National Geographic...............................................................................................6
Example of Starbucks..................................................................................................................6
Screenshots of effective campaigns.............................................................................................6
Social media content is effective.................................................................................................7
CONCLUSION................................................................................................................................7

INTRODUCTION
Digital marketing in the concept of treating the goods and services by using online
promotional strategy which are named as search engine operations of a using email marketing
and many more . It also refers to the concept which is advertising in using some more social
media platforms like websites email mobile apps which are based on research product stop this
report going to covered few areas which is communication marketing mix digital marketing
social media marketing and importance of social media and digital media marketing for the
organization. Moreover this report also going to cover social media content and screenshot of
effective campaign.
MAIN BODY
Define marketing
Marketing is the concept of buying and selling the goods and services in order to deliver
an exchange the office in order to provide effective services towards the consumer. The main in
of the marketing is to deliver a goods and services by using high quality communication and
message values for the customer by using content with long term aims and raising the revenue
and sales of the company. In today's world it has become important part of the organization in
order to grow and develop (Audrezet, Kerviler and Moulard, 2018). Marketing also support the
organization to achieve their goals and objectives that support them to promote their goods and
services and create customer base for the organization and also increase brand awareness.
Marketing mix and communication mix
It is a group of action which is applied by the organization in order to promote or enhance
the brand in the market and it is made up of product price place promotion. Now marketing mix
expend there aspects in people process Physical evidence.
Product: Protect is the factor which represent that the organization has provided goods and
services in the Marketplace and satisfy the requirement and desired of the consumer according to
their expectations by providing effective and amended product. Marketing of the goods and
services is very important for the organization in order to differentiate product and services
recharge offer by the competitors.
Price: Marketing of the price represent that what customer are required and willing to pay for the
specific product which are provided by the company. Another term what are the monetary value
for the consumer that are ready to take the bills for the product for stop marketing is rely on the
cost pricing in which price is based on preliminary on consumer perceived quality.

Place: The company trade their goods and services which they are required to identify that they
should place their goods and services on the particular location. It is associated to the customer
goods they can sell their goods and services in order to identify the particular place and relevant
location.
Promotion: Promotion Motion is the activity or marketing factor which refers to the every
activities that enhance their goods and services with support them to provide data and
information about products or services to stop there are several treatments that are applied by the
organization in order to analyse about the technique of promotion like advertising sales
promotion public litigation and many more(Creevey, Kidney and Mehta, 2019)
.
Communication mix
Communication makes a strategy which refers to caters some particular concept which is
associated to the promotion of the organization and promotion of the goods towards the targeted
consumer. Communication strategy has several methods in order to identify the requirements of
the consumer and communicate with them in order to solve their problem. There are several tools
and equipments of communication make that engage personal selling advertising direct
marketing and many more(Kotler, Kartajaya and Setiawan, 2019). it is very supportive in order
to identify that consumer armature loyal for the organization.
The major factors of the concept of communication made the basis of marketing which caters
goods and services. It is very supportive for the organization in order to identify the requirement
of the consumer and the modification which are required to fulfill the requirements of the
consumers.
 Setting the price of the goods and services are produced by consumers and according to
their willingness in order to pay the bill for the product. in order to identify their needs
the organization communicate with them and said the price accordingly. It helped them to
set the price which increases the sales and profitability of the organization.
 Communication mix also supports the organization in order to communicate with the
requirements and any query which is associated to the services and by them.
 There are several promotional activity to recharge applied by the organization in
communication makes and to communicate with the consumer by using these is not a to
target the consumer.
Digital marketing
Digital marketing include advertising to promote the product in the Marketplace by using several
digital channels like social media female radio television and several mobile application which
are applied by the organization in order to promote their goods and services. It is also a form of
marketing of goods and services which engage several online and electronic devices which can

be used as a online platform and offline platform. There are various times of digital marketing
campaigns and by the organization in order to create huge customer base for the organization. It
help the organization to identify about the platform of digital marketing which support them to
initiate individual in the organization and motivate them to buy by the things which are provided
by the organization by using blogging email marketing and many more.
Social media marketing
Social media marketing is the best tool in order to promote the goods and services and to
connect several customer towards the organization. It also help the organization to build and
manage the variety of the product and services and enhance their profitability and sales in order
to get success(Manikam and Russell-Bennett, 2016). It engage several youth substances of social
media platform and also involve supporters and consumers in order to increase their popularity
among the audience. This platform is very powerful in order to attract the consumer towards the
company and increase their popularity. There are several social media marketing platforms like
Twitter, Instagram, Pinterest ,Facebook, YouTube and many more. It support the organization to
increase their efficiency and overcome the challenges which are facing by the consumer and also
help them to increase their brand awareness for the consumer.
Digital marketing and social media marketing are essential for contemporary business
For the contemporary organization it is very important in the market place in order to get
competitive advantages and increase the brand awareness consumer. By using digital marketing
in social media marketing platform the organization made the consumer awareness that they are
operating in order to fulfill the and requirements of the consumer and manufacture their products
according to the preferences of the consumer (Mosteller, and Poddar, 2017). It also support the
organization to get more attention of the consumer and create more consumer base in order to
increase the brand awareness and value for the consumer. Digital marketing are applied by the
organization for the contemporary business in order to meet with the requirements of the
consumers and create more best cost effective method and to evaluate their needs and
requirements for stop it also very cost-effective strategy for the organization in order to increase
their productivity and efficiency.
TASK 2
Social Media real life examples
From the above Explanation which is associated to the social media marketing explained that it
is very important for the organization to get more opportunity because as it is a very important
part in the every individual as everyone is connected with the social media platform. That is why
the organization are using this platform in order to connect with more consumer(Richardson,
Brinson and Lemoine, 2018). It help the industry and organization to understand about the

requirements of the consumer by using social media content in order to attract huge customer
base towards the organization. There are two example of social media content which describe
that how the organization is using social media platform in order to attract more consumers.
Examples of National Geographic
It is analyzed that the company National Geographic is the organization which is using
social media platform in context of beautiful pictures and very amended and educational content.
From their Instagram account it has been identified that they have 122 million subscribers that
represent that they are a mentally engaged and involved in the social media platform. By the help
of their photo community they use user generated content that is very unique and easily not
available in the any organization. It is known as exceptional skill which is available in National
Geographic organization. As they have their account on social media platform so there are
several photographers from across the globe send their images to the National Geographic in
order to get information about the pictures that have the click the pictures in a very unique way.
The company National Geographic I using several social media campaigns and strategy like it
transform yellow board into portal meeting with the requirements and Desire of the consumer
and occasion with the consumer and many more(Viglia, Pera and Bigné, 2018). Also so they are
using some live programs of Safari life on the social media platform in order to attract more
consumer towards the company. they know the significance of the social media platform that is
why they are using social media platform in a very appropriate manner.
Example of Starbucks
Starbucks is a very well known and reputed organization. Starbucks is the organization
which communicates with their customer by using Facebook account. They design their account
in that way which provides information about the company. In order to attract their consumer
towards the organization they make their account more interesting by updating several
information and uploading several pictures and videos which is associated to the drinks and
colorful video which help them to attract more consumers. Facebook account provide
information about the organization and also information about the location of the Stored and job
opportunity for Stuff they are always trying to use social media platform in order to
communicate with their consumers and build effective relationship with them.
Screenshots of effective campaigns
Marketing is a very essential for the organization. The help the organization to set the
standards that support them to get more competitive advantages in the Marketplace. Try using
social media platform and digital marketing it helps the organization to communicate with their
consumer about the product and services which are provided by them so that they can resolve
their queries and build loyal connection and relationship with them. In order to make effective
content for Digital Marketing the organization I using several models like the four C's of
Marketing Communication honeycomb model, HoFackers 5 stages these are the model which
help them to make their account and content more effective full stuff there are few screenshot

that describe about the organization which I using social media platform in order to get more
success.

Social media content is effective
Social media content is very effective now days every organization are concentrating towards the
social media platform in order to become more successful and to get more competitive
advantages. Social media is a platform which perform like communication platform by using
several Strategies and tools that is why it is very effective in order to get more information about
the consumer full stop there are few benefits of social media which are mentioned below:
 Convenience and satisfaction social media content is very convenient and satisfaction in
context of the organization and in context of the consumer. Platform has a capability to
provide relevant information to what the consumer and attract them towards the
organization by providing appropriate content and information the consumers can feel
more satisfied and convenient.
 Loyalty by using social media platform it helps the organization to build soil relation
towards the consumer because his loyalty is very important for the organization in order

to get a possibility and get more success in the Marketplace(Питерова, and
Пушкарева, 2020).
 Reduced cost Company spent huge amount of money in order to provide information by
using several promotional strategies so that they can get more consumer base for the
organization which help the organization to reduce their cost in the promotional
strategies.
 Build a brand By using social media content the organization become capable to build a
brand in the Marketplace through connecting several consumer and to develop more
effective strategy in order to promote their products and services.
From the above analysis it has been identify that there are several vantages of social
media content in order to become effective in the Marketplace.
CONCLUSION
The above mentioned report it has been analyzed at social media marketing and digital
marketing is very important for the organization in order to enhance and promote their products
and services in the Marketplace. It also help the organization to communicate with their
consumer in order to identify the requirements and desire for stop that is why every organization
are focusing on the social media marketing and digital marketing in order to get more
opportunities.

REFRENCES
Books and Journal
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