Analyzing Digital Marketing in Communication Strategy: Coca-Cola, M&S

This essay explores the use of digital marketing within the communication strategies of Coca-Cola and Marks & Spencer. It reviews examples of their digital marketing campaigns and explains how these contribute to the promotional aspect of the marketing mix. The analysis covers target customers, promotional mix elements, and an evaluation of effectiveness based on social media measures. The essay concludes by highlighting the significance of digital media in modern sales and advertising, emphasizing its role in customer engagement. Desklib offers a wealth of similar solved assignments and resources for students.