A Report on Enhancing Employability in the Digital Marketing Field

This report examines the enhancement of employability within the digital marketing sector, focusing on the skills and competencies needed for success. It explores the current landscape of digital marketing, highlighting the growth and opportunities in areas like pay-per-click advertising, search engine marketing, and social media marketing. The report analyzes the skills employers seek, including data analysis, effective learning, and consumer behavior understanding. It also presents a CV example tailored for a pay-per-click specialist role and includes the STAR framework for interview preparation and psychometric test results. The report concludes that the digital marketing industry is a prominent source of economic growth and provides recommendations for career development. The report also refers to the importance of digital knowledge in the modern job market, the role of artificial intelligence and the increasing number of jobs in the digital marketing field.

Enhancing
Employability
Table of Contents

INTRODUCTION...........................................................................................................................1
SECTION 1......................................................................................................................................1
SECTION 2......................................................................................................................................2
CONCLUSION................................................................................................................................3
REFERENCE...................................................................................................................................4
APPENDICES.................................................................................................................................5
CV for the job role of pay per click.............................................................................................5
Star Framework............................................................................................................................5

INTRODUCTION
Enhancing employability is referred to a work based learning that takes place in a work
based environment. Through this skills and competence of an individual is enhanced to obtain
successful job progress in professional carrier. In this project report employability is enhanced
regarding future job in digital market (Morley, 2018). Opportunities that are available to current
candidates those who have appropriate degree and future of work is analysed with anticipated
requirements for job roles.
SECTION 1
Digital marketing is on the boom as per current marketing scenario and is creating huge
base for future employment. The global labour market in 2030 is likely to be competitive and
those who are competent to work with flexibility and ready to accept changes will survive
longer. Digitation has created various job opportunities for large number of candidates those who
possess required skilled to work in digital sector. Opportunities that are available to current in
digital marketing is for video/audio production, mobile marketing, search engine marketing, E-
commerce, Email marketing and for pay per click specialist (Barnes, Green and de Hoyos, 2015).
Recruitment and selection of individual who is qualified for digital market job roles is
based on the skills, knowledge and experience that is available with them. In the current market
trend it is seen that employers are recommending the candidates that possess skills of data
analysis, effective learning skills, Email marketing skills, social media skills and social media
advertising skills. It is seen that in the current phase individual with accurate knowledge of the
digital marketing and qualified enough to understand and interpret consumer behaviour are
preferred over others. For the job of pay per click knowledge and understanding of digital media,
understanding consumers actions while using the social media is required (O’Connor and
Bodicoat, 2017). Special short term courses are introduced for enhancing learning in digital
marketing and employers are preferring individuals who possess a little experience of working in
the digital marketing.
Increment in the usage of internet has created a new market to engage for job
opportunities. Usage of social media, online selling and various apps has increased to great
extent and digital marketing created a new space for job opportunities to current individuals who
are educated and qualified with the demanded skills (Sharma, 2015). For digital marketing a
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opportunity to job of pay per click is quite attractive. This job role is to generate a pop up
advertisement on popular social media web site or various other sites that are generally used. To
perform this job role individual must possess full information regarding current digital marketing
system, recent trends and consumers point of view must be analysed. The pay per click employee
creates advertisement of an organisation for which work is performed and paid a fee each time
one of those ads is clicked. This is attractive job role because marketing through digital
networks are preferred more by business organisations who are analysing the changes in the
business environment and wants to adopt these changes. More and more opportunity will be
available in this area as digital marketing courses are done and it is one of the most interesting
field to perform a job (Purser and Hennigan, 2017). To become pay per click specialist entering
into digital marketing job is the best suitable option as per the career plan.
SECTION 2
In the present time no industry is complete without digital marketing. Availability of
electronic devices and internet is contributing more and more towards growth of digital
marketing. Digital marketers in the current phase are the most hired person. As new technologies
like artificial intelligence is at all the range and will continue to become more popular. Online
businesses uses artificial intelligence to make effective transaction system. Artificial intelligence
is acting as a personal assistance and Alexa, a Google assistance is one of the most popular
example of this. As per government report in UK 82% jobs requires digital knowledge from all
that available jobs (Dascalu, Tesila and Nedelcu, 2016). A hike in the pay of employees working
in the digital marketing will be more then other sector employees. Annual salary of 40%
employees will be influenced by skill level based on digital skills. As far as the usage of digital
media is increasing role of the job pay per click will improve.
As per research and analysis made in relation to the future of digital marketing and job
roles in this sector it can be said that this will become one of the most prominent sector that will
provide millions of job opportunity. Requirement of job roles will be for skilled, highly skilled
and experienced employees will be created in this sector. Individuals who are currently skilled in
digital marketing will consider this field as a good carrier option by considering future growth
and availability of job opportunity in this sector (Veld, Semeijn and Vuuren, 2015).
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Opportunities that are available through digital marketing for appropriate individuals are
for search engine marketing, social media marketing, email marketing and mobile marketing.
The competency areas that are termed as the keys to achieve these roles are good knowledge of
digital marketing industry and services provided by them. Required qualification such as digital
marketing courses and skills to understand artificial intelligence must be available to work
effectively (Lategan, 2016).
CONCLUSION
From the above project it has been concluded that digital marketing industry has become
one of the prominent source that will contribute towards economic growth of a nation. Issues of
unemployment will be minimised through evolution of digital marketing. In future more and
more jobs will be available in this sector and this sector will bring an opportunity for candidates
who possess appropriate knowledge to establish their carrier in the field of digital marketing.
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REFERENCE
Books and Journals
Barnes, S. A., Green, A. and de Hoyos, M., 2015. Crowdsourcing and work: individual factors
and circumstances influencing employability. New Technology, Work and
Employment. 30(1). pp.16-31.
Dascalu, M. I., Tesila, B. and Nedelcu, R. A., 2016. Enhancing employability through e-learning
communities: From myth to reality. In State-of-the-art and future directions of smart
learning (pp. 309-313). Springer, Singapore.
Lategan, M. J., 2016. Enhancing employability through group work. Microbiology
Australia. 37(2). pp.88-89.
Morley, D. A. ed., 2018. Enhancing employability in higher education through work based
learning. Springer.
O’Connor, H. and Bodicoat, M., 2017. Exploitation or opportunity? Student perceptions of
internships in enhancing employability skills. British Journal of Sociology of
Education. 38(4). pp.435-449.
Purser, G. and Hennigan, B., 2017. “Work as unto the Lord”: Enhancing employability in an
evangelical job-readiness program. Qualitative Sociology. 40(1). pp.111-133.
Sharma, T. K., 2015. Enhancing Employability in Education. Partridge Publishing.
Veld, M., Semeijn, J. and Vuuren, T. V., 2015. Enhancing perceived employability: An
interactionist perspective on responsibilities of organizations and employees. Personnel
Review. 44(6). pp.866-882.
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APPENDICES
CV for the job role of pay per click
Name:
Address:
Contact number:
Objective: To start my carrier with a small or medium digital marketing company and
contribute maximum of my knowledge to achieve organisational objectives.
Specialization:
 Specialization in analysing consumers taste and preference
 Good knowledge of digital marketing sector
 Performed a diploma course in the digital sector
Skills:
 Ability to take initiative decisions
 Effective communication and interpersonal skills
 Developing my skills as per requirement of the changing environment
Qualification:
 Masters in digital media from Oxford university
 B. Com From Standard university
 Senior secondary from Modern ear school , England.
 Secondary from Modern ear school, England.
Declaration: Hereby, I assure that entire information that provides by my side is valid.
Date: 5/10/2019
Place: United Kingdom
Star Framework
The STAR framework is a technique that consists of situation, task action and results. It
is used by interviewers to gather all the information required by them regarding the a specific
job. In situation analysis all the situations will be analysed while performing job. In task a job
will be analysed on the basis of what activities to be performed in the job. Actions will define all
the activities performed while completing the task. In the last results will be analysed.
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Results of Psychometric Test
VRT 3
The verbal reasoning test report is based on answers of questions that are provided. As
per this report score achieved is 74% better then other appropriate candidates.
Performance needs to be improved in 50% of the areas that are required for the job as
questions are replied in can't say form.
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In the speed and accuracy test 100% marks are obtained but accuracy with this speed is moderate
and improvement is required.
NRT 3
To measure strengths and identify development area numerical test is taken and
performance is rated very poor this reflects that there is lot more improvement is required to
work in digital marketing field.
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Time taken to answer each question was minimum but accuracy level gets poor with the
speed. More concentration needs to be provided on accuracy to work speedy and accurately.
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