This portfolio presents a digital marketing communications campaign for Enterprise Rent-A-Car, a UK-based car rental company. It utilizes the AIDA model (Attention, Interest, Desire, Action) to structure the campaign across various social media platforms, including Facebook, Instagram, Twitter, YouTube, and the company website. The campaign objectives focus on increasing brand awareness, enhancing revenue by 40%, and growing market capitalization by 10%. Success is measured by tracking revenue growth, customer engagement, and lead generation through social media. The reflection section emphasizes the importance of digital marketing tools in contemporary business and highlights the advantages of using social media for promotion, cost savings, and targeted advertising. The portfolio also draws parallels with other companies like Tesco and fashion e-commerce businesses to illustrate the effectiveness of digital marketing strategies. The report concludes that a well-executed digital marketing campaign can significantly contribute to Enterprise Rent-A-Car's growth and customer base.
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