MK4209 Digital Marketing: Ethics Approval for British Airways Study

This document represents an ethics approval form for a research project focusing on the impact of social media on British Airways' target customers during the COVID-19 pandemic. The project aims to understand how British Airways utilizes social media for customer engagement, analyze the impact of COVID-19 on the airline, and explore the development of effective digital strategies to address current challenges. The research design involves collecting data from individuals who use social media platforms like Twitter, Instagram, Facebook, and YouTube. The form details the measures taken to ensure participant confidentiality, including data storage in locked filing cabinets, password-protected computer files, and encrypted devices. The document also outlines the process for obtaining informed consent from participants through verbal and written communication, ensuring they are aware of the purpose for which their information will be used. The completed form requires signatures from both the student and supervisor to ensure ethical considerations are properly addressed and approved before the research commences. Desklib provides access to similar documents and study tools for students.

Business and Enterprise Research Ethics Approval Form
If the research is not NHS-based, please complete the questions below and hand in the form to your
supervisor (type written). Once your supervisor has approved and signed off the form, they will retain it
for the duration of the project. It is wise to complete the form in a timely fashion as your supervisor
might ask you to make amendments prior to approving it.
Student Name
Email Address
Student Number
Programme of Study
Name of Student Supervisor
Project Title The study aims to gain an insight into the
impact of social media on British Airways’
target customers amid the prevailing
COVID-19 pandemic.
Proposed project start date
Proposed project end date
1. Does the research project involve any of
the following risk factors?
Research involving health sector organizations If YES, tick here
Research involving children or vulnerable groups If YES, tick here
Research involving sensitive topics If YES, tick here
Research involving aerospace/defense organizations If YES, tick here
Research involving nuclear production organizations If YES, tick here
Research findings that will be shared by an outside
organization
If YES, tick here

2.Provide a brief outline of the aims and objectives of the proposed research project.
The main outline of aims and objectives of the research is based on understand the way British
airways is using social Media for the purpose of engaging of customers. It is based on analyzing the
impact of covid 19 on British airways and further there is discussion of the way there can be
development of effect digital strategy solution for dealing with challenges.
3. outline the proposed research design and details of the type of data to be collected from human
participants
The main target population in the present research report includes the customers who are affected by
the use of various social media marketing strategies. It includes participant who are using platforms
such as twitter, Instagram, Facebook, You tube.
4. Does the proposed research contain any potential contentious issues that might affect the physical,
psychological or emotional well being of the research participants?
There are no such issues that is going to posses harm to psychological, physical or emotional harm to
the well being of various research participants. The research will only involve general information that
is related to the participants.
5. Detail how you will gain the informed consent from individuals and organizations participation in
the research. If possibly attach a copy of your draft consent form
The participant consent will be obtained through use of verbal communication method and written
communication way. In this participants will be made aware about the main purpose for which the
provided information will be used in the present context of research work.
6. Which of the following methods of assuring confidentiality of data will be
implemented?
Please tick all that apply
Data to be kept in a locked filing cabinet If YES, tick here
Access to computer files to be available by password only If YES, tick here
Storage on an encrypted device (e.g., laptop, hard drive, USB) If YES, tick here
Storage at other site If YES, tick here
If stored at another site, please give details

Student Signature Date
Please load this form to Turnitin via Blackboard,
pass a copy to your Supervisor and include a
copy when you submit your work in the
Appendices

For the attention of UG and PG Research Supervisors
If you are satisfied that this ethics application can be approved – then sign in the box below and retain
the form for the duration of the research. If there are any ethical issues which you are uncomfortable
with, and in your opinion require additional scrutiny then forward this to:
Supervisor Signature
Date
If you are unable to sign this application form, please briefly state your reasons/concerns which
must be addressed by the student before resubmission.