MK4209 Digital Marketing: Ethics Approval for British Airways Study
VerifiedAdded on 2023/06/18
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AI Summary
This document represents an ethics approval form for a research project focusing on the impact of social media on British Airways' target customers during the COVID-19 pandemic. The project aims to understand how British Airways utilizes social media for customer engagement, analyze the impact of COVID-19 on the airline, and explore the development of effective digital strategies to address current challenges. The research design involves collecting data from individuals who use social media platforms like Twitter, Instagram, Facebook, and YouTube. The form details the measures taken to ensure participant confidentiality, including data storage in locked filing cabinets, password-protected computer files, and encrypted devices. The document also outlines the process for obtaining informed consent from participants through verbal and written communication, ensuring they are aware of the purpose for which their information will be used. The completed form requires signatures from both the student and supervisor to ensure ethical considerations are properly addressed and approved before the research commences. Desklib provides access to similar documents and study tools for students.
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