Online Marketing: Ethics, Professional Development, and Future Trends

This essay explores the critical role of professional development and ethics in the field of online marketing. It highlights the shift from traditional marketing to digital platforms and emphasizes the need for marketers to understand their audience, avoid controversial topics, and respect privacy rights. The essay also discusses the importance of verifying information, addressing the limitations of internet access, and focusing on customer satisfaction. Furthermore, it stresses the significance of social responsibility, transparency in promotions, and open communication with the audience to build brand integrity and achieve long-term success in the digital marketing industry. The author shares personal aspirations of building a digital marketing company in Australia and contributing to their family's well-being, emphasizing that hard work, ethical practices, and continuous learning are essential for achieving one's dreams.

Running Head: Online Marketing
professional development and ethics

Online Marketing
In today’s world digital marketing has reached far from traditional marketing and known as a
best method of marketing in the field of business outreach. Not only large city business
companies but even small businesses in remote areas are looking for digital marketing to
attract customers towards them and aware them about their products and service (Taiminen &
Karjaluoto, 2015). I am doing my study in Business Marketing with major importance of
digital marketing in it. In this programme, I am being able to get professionalism which helps
me in growth with each and every year.
Digital marketing is a process in which the company promote its products with the help of
various online websites, blogs, social media, mobile marketing and various digital products
(Kannan, 2017). Digital marketing is a platform which provides instant reach of a product to
the customers with help of advertising. There are various things which we should know
before doing digital marketing. In all these things professional development and ethics are
most important. Business ethics is an essential component for any business strategy with this
a person’s true character is driven and is being judged as ethical and unethical with the
outcome of marketing.
When I was a little kid, I found advertising very captivating. I found my interest in reading
magazines and newspapers in my family to check advertising done within it. As I get older
those advertising become less attractive for me because they were not adaptive. They all
seem to be out dated, static and non-appropriate according to the change in the society. It is
when I discovered that it is digital marketing. In beginning of my middle school these are
seeds but with time when I passed from my high school, this becomes major development in
business. I love the way that with the change in the society the marketers had to do the
constant adjustment to fit it in the society and to attract new customers. I knew that it was the
best career opportunity for me.
At first instance, I just planned to focus only on business marketing because at that time there
are not many professional courses available in digital marketing. In past two-three years,
many schools all over the country have installed this programme of digital marketing course.
It explains the fundamentals and the methods of search engines and its optimization, well-
grounded websites, and so on. All these are the footsteps towards building my career.
The important thing about this digital marketing is that we can learn something new each
time. In this one can use his own imagination and creativeness to find new advertising skills
that will help in business success. It is based on the consumer’s satisfaction and innovative

Online Marketing
ideas and it helps in offering society a long term value and benefit. Every time those ideas
success I will also succeed. This is a kind of job fulfilment for which most of the people can
only dream about, but my plans regarding my education and job prospectus will help me to
achieve my dream job. I am also picking some online work from home in supporting my
studies and assist me in paying school fees. It’s very hard for me to create a free flow of
money by doing online work because my most of the time is spend in doing my school work
only. But still I find some time to complete my freelance work because I love digital
marketing.
I am looking to a bright side where my digital skills will help me in creating a better career
for me and achieving my targets. In starting years of my career I am thinking to do internship
in a good digital company. After this when I get sufficient knowledge of this job to feel
confidence in myself and my abilities, I am going to open my own digital company in
Australia. I want to support my family in future. I already have clear picture in my head that
where I want to see myself in coming 10 years, and I know digital marketing will provide me
a path to reach there.
Bering as digital marketing professional, it’s important to understand the ethics and
sensitivity of every topic of social media these play very important in development of career
and business. Before doing anything we should know about our audiences, their likes and
dislikes, their keen interest and choices (Carr, 2016). It helps in targeting our specific groups
and help in sending the relevant messages to them. All the digital marketers’ needs to stay
away from any kind of negativity in relation to politics, religious or any racial biasness that
can be come out as a controversy. A simple mistake can take a person in a misshape
promotion and loss of his position in company. Therefore, it is important to know about these
basic ethics and development for long run success.
Digital marketing is a job where professionalism and taking care of privacy is major trouble
of this new generation. If anyone is promoting anything on internet he must sure that he is not
violating any privacy right of any other person. Being true towards yourself and towards your
audience is an essential element of digital marketing (Ferrell, et al., 2019). Some marketers
after establishing their good name promote some fake news and compromise with privacy
which affect its relation with public and also cause in the loss of his company. Hence, we
should do everything by taking care of ethics in business.

Online Marketing
Internet is a place which is flooded with unauthentic information, which in resulting make
marketers job more complex. Therefore always verify all information before sharing it on any
advertising on anywhere (Järvinen & Karjaluoto, 2015). If there is any factual error than that
can lead to embarrassment or the negative image of the business and make a wrong
perception against your promoted product. Digital marketing is totally depended on the
internet. But, there are so many remote areas where internet does not work properly. So, if
company is totally depend on it then there may be chances that it will miss a large customer
group (Stephen, 2016). Even in some city areas the speed of internet is not that good. It is a
limitation for digital marketers.
In digital marketing the main focus of company should be in providing whatever consumers
want and gaining feedback for more improvement and giving back to them (Taiminen, 2016).
This help in creating a win-win situation for the company by focusing on the consumers. It
helps in creating goodwill of the company and also helps in generating the word of mouth of
the company (Levy & Gvili, 2015). If the marketer did not focus on its target customers then
there are fewer chances for his success in this business. Everything depends on the ethics and
development of relations with customers.
For the growth of career and company depends being committed toward social responsible of
every move made by them. If not, then they have to face all the legal complications which
also affect the image of the company (Yasmin, et al., 2015). Every promotion made by us
should be fully disclosed so that audience will not feel that they deceived by the marketer.
We all have to state link which tell about the terms and conditions or should add a line in last
with all relevant information so that they can identified that the company had operated
ethically and with following all the rules of the business (Burmeister, 2017).
We should establish a marketing team whose work is to track all the social content of the
company on quarterly basis to ensure nothing is illegal or unethical is not done by the
company. They will also take care of all the standards which are being set by the government
for the smooth functioning of the business (Greenwood, 2016). We should get some sponsors
with word sponsor in all digital campaigns of company it will help in telling the audiences
that it’s from the brand specific (Confos & Davis, 2016). For the long term success in digital
marketing, we should maintain the open door system in which audiences can come and
communicate with us. This help in building brand integrity and gain you trust of your
audiences.

Online Marketing
This essay discussed that just by having a dream is not enough; we have to work hard to
achieve that dream in our life. Professional development and ethics plays an important role
in achieving the desired dream. By following these two key features in business, we can
achieve our target in our life. These ethics and professionalism shows that what are the basic
requirements and necessities one should follow in any profession. It shows that by following
these guidelines one can avoid major chances of deterioration in his career and business
growth. And all those things we have to take care while publishing any information or
advertisement such as; privacy, related and real content, and all legal policies we have to take
care while doing business. In last it tell us that one should take care of its customers too
because in the end they are the one which affect the business and growth of one’s career.

Online Marketing
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