Practical Digital Marketing Assessment 2: Presentation on Strategy

This presentation provides an overview of digital marketing, defining its scope and illustrating its application with real-world examples. It examines how Facebook and Twitter contribute to communication strategies, using case studies of the Girls Scouts and Starbucks. The presentation delves into the promotional aspects of the marketing mix and ranks the effectiveness of different platforms. It highlights the importance of digital marketing in connecting with consumers and promoting products and services. The document emphasizes the use of social media platforms to achieve business goals and includes references for further study.

BMP3006 Practical Digital Marketing
Assessment 2 - Individual Presentation

Use of Digital Marketing in a Specific Communications Strategy
Name:
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Contents
• Definition of Digital Marketing
• An example of Digital Marketing
• Facebook contribution to the communication strategy for girls Scouts Ads Campaign
• How twitter contribution to the communication strategy for Starbucks Ads Campaign
• Understand the concept of promotional aspect in term of marketing mix
• Ranking
• Summary

Definition of Digital marketing
Digital marketing is consider as broad term that may
include all essential marketing channels, methods for
used them to promote the product or service via internet.
The digital marketing is one of conceptual termed on the
basis of electronic devices uses such as mobile phones,
television.

Example of digital marketing
• Facebook- It is the largest social networking site in the global world and widely used by different people. It is the
best example of digital marketing where companies are sharing the information about the product and service to
the consumers. The ability of this platform to establish the connection with different sales manager of largest
brands, who have already targeted the potential client towards products. In this way, organizations are gaining the
more visibility due to online presence.
• Twitter- It is another example of digital marketing that enable to share short text messages, containing the limited
number of character. In this way, it convey the message to the global world. It is useful for biggest companies to
improve their current online visibility and promote the shopping experience. Twitter also make it possible to
promote the enterprise and even consumer can purchase product through tweets.

How Facebook contribution to the communication
strategy for girls scouts ads campaign
Girls Scouts is based on the traditional enterprise that mainly used Facebook as platform for purpose of promotion. It
help for increasing the business production and sales by developing the installation campaign. Through this, it can be
established the linked with directly to the consumers.
• Facebook is the biggest social media platform out there. It offers the various marketers the sufficient data and
targeted ads.
• Girls Scout Ads Campaign gain more popularity in market due to Facebook as platform. Typically, it is targeting
the different consumers of different age group people.
• On regular basis, it can be identified the current performance of Ads Campaign into global world.

How twitter contribution to the communication strategy for
Starbucks ads campaign
Starbucks definitely understand the significant of digital marketing through Twitter as platform. It help for engaging
with different individual’s one. In fact, Starbucks have nearly 12-million follower, they get social media. Usually,
organization is mainly focused on the Ads Campaign to promote the different good and service.
• Twitter has been considered the convenient platform for providing the better customer services. For purpose of Ads
Campaign, Starbucks can use twitter to engage with targeted audience.
• On the basis of evidence, 50, 0000 tweets and added 134,000 new followers. In this way, it can utilize the brands
showcased their products, predominantly through current images.

Ranking
On the basis of ranking, Twitter is the most common platform that uses for promoting the organizational product and
service in marketplace. Twitter is helping the companies in following ways:
• Promoting the market research through social media platform or tool.
• Reached to the targeted audience, who are quickly access the social media in their daily lives.
• Creating the better avenue to follow the expert people into different fields.

Summary
In above discussion, it has been identified the importance of digital marketing within organization in order to
promote various goods and services. The digital marketing provide a platform or tool to reach out the potential
consumers as quickly. The efficient way to create interaction between consumers and businesses. In this
documentation, it can be identified the promotion element as part of marketing mix, which help for achieving the
overall business need or requirement. Furthermore, it has been focused on the digital marketing example such as
Intagram or Facebook. These are considered as social media platform for motivating the large number of audience to
purchase product and service. By using these social media platform, it can be maintained the overall structured,
defined and concise about the overall business growth through social media.

REFERENCES
• Behera, R.K., Gunasekaran, A., Gupta, S., Kamboj, S. and Bala, P.K., 2020. Personalized digital marketing
recommender engine. Journal of Retailing and Consumer Services, 53, p.101799.
• Vieira, V.A., de Almeida, M.I.S., Agnihotri, R. and Arunachalam, S., 2019. In pursuit of an effective B2B digital
marketing strategy in an emerging market. Journal of the Academy of Marketing Science, 47(6), pp.1085-1108.

Thank you!