This report, a practical digital marketing assessment for the BMP3006 course, delves into the multifaceted world of digital marketing and social media marketing. It begins with an introduction that underscores the significance of digital marketing for modern businesses. Part 1 provides a comprehensive overview of marketing principles, including the marketing mix (both 4Ps and 7Ps) and the role of digital and social media marketing. It elucidates the importance of these strategies for contemporary businesses. Part 2 offers practical examples of effective social media content, supported by justifications and screen shots of successful campaigns, referencing established digital marketing models and standards. The report concludes with a discussion on why social media content is effective and provides references to support its claims. The report emphasizes how digital marketing and social media are vital for brand promotion and customer engagement in today's technology-driven environment, highlighting their role in enhancing customer reach and driving sales.
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