Business Digital Media: Facebook's Role in Marketing Strategies

This assignment examines the role of Facebook in digital marketing, focusing on its contribution to business strategies. The paper begins by stating the aim to understand Facebook's impact on digital marketing, with the purpose of clarifying its importance in marketing activities. The author supports their arguments by analyzing a peer-reviewed journal, highlighting the connection between promotion and sales. The most important aspect of the article is a theoretical evaluation of digital marketing's contribution to businesses, emphasizing the benefits of using digital marketing techniques. The findings suggest that businesses should prioritize sales and promotion by stabilizing communication with customers, leveraging social media, particularly Facebook, as a new communication channel. An industry example demonstrates how Virgin uses Facebook to enhance brand recognition, which aligns with the article's applicability across various industries. The assignment concludes by summarizing the theoretical study on Facebook's role as a marketing tool and its effectiveness in maintaining customer connections through social media. The references include a journal article and a Virgin.com resource.

Running Head: Business Digital Media
BUSINESS DIGITAL MEDIA

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Business Digital Media
● Clearly, state what the article is about and its purpose
In this paper, the aim is to gain an understanding of the contribution of facebook in digital
marketing. As opined by Pereira Correia, García Medina, Fabiola González Romo & S.
Contreras-Espinosa (2014), the objective of this article is to learn about contribution of
Facebook marketing to business and its different aspects. The main purpose of this paper is to
make a clear understanding of the importance of Facebook in conducting marketing
activities.
● How the article and/or author(s) support your argument(s)
I have selected Facebook marketing and this peer-reviewed journal has helped me to support
my argument about contribution of Facebook on business. This journal has helped in
understanding the connection between promotion and sales.
● Most important aspects of the article
The most important aspect of this article is a theoretical evaluation of the Contribution of
digital marketing to businesses. This paper has shed light on the benefits of companies for
using digital marketing technique.
● Findings and conclusions
In this article, it was found that main focus at present context must be given on sales and
promotion. Different organizations must concentrate on stabilizing proper communication
with their customers. Social media and especially Facebook is a new way of communication
channel.
● Industry example demonstrating the application of your researched article

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Business Digital Media
Virgin uses Facebook to enhance its brand recognition (Virgin.com, 2015). As discussed in
the selected article, Facebook marketing is helping Virgin to create an effective brand
communication style and defining their brand image. Similarly, the content of this article is
applicable to all kinds of industries.
 Original abstract
This paper has helped to make a proper understanding about Facebook and its role as a
marketing tool. In this article, theoretical study has been done. It was found that for
remaining connected with customers, different social media sites like Facebook has proved to
be effective.

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Business Digital Media
Reference list
Pereira Correia, P., García Medina, I., Fabiola González Romo, Z., & S. Contreras-Espinosa,
R. (2014). The importance of Facebook as an online social networking tool for
companies. International Journal of Accounting & Information Management, 22(4),
295-320. Retrieved from: https://www.emeraldinsight.com/doi/abs/10.1108/IJAIM-
08-2013-0050
Virgin.com (2015), “An entrepreneur's guide to social media branding”, [Online], Retrieved
on 28th July 2019 from https://www.virgin.com/entrepreneur/entrepreneurs-guide-
social-media-branding